NEW
YORK, July 9, 2024 /PRNewswire/ -- The global
snow goggles market size is estimated to grow by USD 2.37 billion from 2024 to 2028, with a
projected compound annual growth rate (CAGR) of 6.78% during the
forecast period. This growth is driven by the increasing popularity
of snow sports and activities. The market is also witnessing the
emergence of e-commerce platforms for selling snow goggles.
However, the high cost of snow goggles remains a significant
challenge. Key market players include 100 Speedlab LLC, Adidas AG,
Amer Sports Corp., Boardriders, Bolle Brands France SAS, Burton
Corp., Coral Eyewear Ltd., Electric, Future Eyewear Group Sweden
AB, JULBO SA, Kering SA, Marker Deutschland GmbH, Oakley Inc., POC
Sweden AB, Safilo Group S.p.A, Sinner BV, SKIS ROSSIGNOL SAS, UVEX
WINTER HOLDING GmbH and Co. KG, Vision Marketing and Distribution
Ltd., Vision Service Plan, Vista Outdoor Inc., and Youngone
Corp.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Type (Ordinary lens,
Myopia lens, and Presbyopia lens), Distribution Channel (Offline
and Online), and Geography (North America, Europe, APAC, South
America, and Middle East and Africa)
|
Region
Covered
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
100 Speedlab LLC,
Adidas AG, Amer Sports Corp., Boardriders, Bolle Brands France SAS,
Burton Corp., Coral Eyewear Ltd., Electric, Future Eyewear Group
Sweden AB, JULBO SA, Kering SA, Marker Deutschland GmbH, Oakley
Inc., POC Sweden AB, Safilo Group S.p.A, Sinner BV, SKIS ROSSIGNOL
SAS, UVEX WINTER HOLDING GmbH and Co. KG, Vision Marketing and
Distribution Ltd., Vision Service Plan, Vista Outdoor Inc., and
Youngone Corp.
|
Key Market Trends Fueling Growth
E-commerce platforms have transformed the snow goggles market by
offering buyers unparalleled convenience, a wider selection of
products, and the ability to easily compare prices and read
customer reviews. With just a few clicks, shoppers can browse
numerous snow goggles from various brands and sizes, filtering
results based on price and other criteria. This eliminates the need
to visit multiple physical stores. Online marketplaces provide an
almost limitless variety of options, allowing buyers to find
goggles tailored to their specific needs. Furthermore, buyers can
compare prices from different sellers and take advantage of
promotions, discounts, and sales, resulting in potential savings.
Lastly, customer reviews and ratings offer valuable insights into
the quality and performance of different snow goggles, enabling
informed purchasing decisions. These factors are driving the growth
of the global snow goggles market.
The Snow Goggles market is thriving, catering to winter sports
enthusiasts in ski resorts and beyond. With a focus on UV
protection and clarity, high-performance goggles ensure optimal
vision in various lighting conditions, shielding against glare,
wind, and hazards. UV protection and impact-resistant lenses are
essential features, while fashionable eyewear offers personal style
as a fashion statement. Versatility is key with options for
ordinary, myopic, presbyopia glasses, clear, standard lenses,
prescription lenses, nearsighted lenses, and distortion-free vision
for age-related farsightedness. Polarized options, eco-friendly
materials, and packaging solutions broaden the market's appeal.
Distribution networks, sponsorship deals, and winter sports events
target recreational skiers and professional athletes alike, making
snow sports a niche segment with entertainment application. Frame
clips ensure versatility for various helmet sizes, appealing to the
northern countries' outdoor activities and snow sports
culture.
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Market Challenges
• Snow goggles
are essential accessories for winter sports enthusiasts,
particularly for skiing and snowboarding. They protect the eyes
from the sun's harmful UV rays, wind, and snow. Advanced technology
is a significant reason for the high cost of snow goggles. Brands
use high-impact polyurethane frames, scratch-resistant lenses, and
anti-fog coatings for optimal vision and performance. For instance,
Oakley's Flight Deck XM goggles feature Prizm lens technology for
enhanced color contrast and brightness. The production process also
contributes to the high cost due to strict safety and quality
guidelines. Brand reputation and marketing efforts, including
celebrity endorsements and targeted advertising campaigns, also
increase the price. These factors may negatively impact the growth
of the snow goggles market during the forecast period.
• The Snow
Goggles market faces challenges in the mountaineering industry due
to extreme conditions and the need for advanced technology.
Innovations like flax, carbon graphene, and V-shape ski
construction techniques enhance goggles' durability and
performance. Folding skis and frameless goggles offer convenience
for nature-based getaways. Health and mental benefits are crucial,
with stress reduction and improved focus during winter sports
activities like Single Plate Skiing, Double Plate Skiing,
Snowmobiling, and Skiing/Snowboarding. Lens technologies, such as
self-adjusting lenses, integrated dual-lens design, anti-fog
feature, and photochromic lenses, ensure enhanced clarity in harsh
weather conditions. Stylish designs, color options, and eye
protection are essential for consumers. Military applications also
drive market growth. Overall, the Snow Goggles market thrives on
providing solutions for various winter sports and outdoor
recreation needs.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This snow goggles market report extensively covers market
segmentation by
- Type
- 1.1 Ordinary lens
- 1.2 Myopia lens
- 1.3 Presbyopia lens
- Distribution Channel
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Ordinary lens- Ordinary lenses, commonly made
of polycarbonate, are a popular choice in snow goggles due to their
affordability and durability. These lenses offer satisfactory
visual clarity, allowing users to enjoy snow sports activities
safely and effectively. Available in various colors, they cater to
different performance needs, such as enhanced low-light visibility
with yellow tints or reduced glare with polarized lenses.
Replacement of these lenses is easy and cost-effective, making them
a preferred option for budget-conscious consumers. Brands like
Oakley, Smith, and Anon offer trendy designs with ordinary lenses,
catering to a wide customer base. The rising popularity of snow
sports and the demand for functional and fashionable eyewear are
expected to boost the growth of the ordinary lenses segment in the
global snow goggles market.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
Snow goggles are essential gear for winter sports enthusiasts,
including skiing and snowboarding, in snow-covered regions. These
goggles provide eye protection from harsh weather conditions and
enhance the outdoor recreational experience. Advanced lens
technologies, such as anti-fog coatings and photochromic lenses,
ensure clear vision in various lighting conditions. Stylish designs
and color options add a personal touch to the goggles. The goggles
consist of a frame, outer lens, inner lens, ventilation foam, foam
divider, and strap with adjusters. The frame holds the lenses in
place and provides a snug fit. The outer lens shields the eyes from
snow and wind, while the inner lens ensures clarity and prevents
fogging. The ventilation foam and foam padding provide comfort and
prevent moisture build-up. The strap secures the goggles to the
head, allowing for adjustability to fit various head sizes.
Spherical lenses offer a wider field of view for enhanced
peripheral vision during outdoor activities. Snow goggles have
applications beyond winter sports, including military operations in
northern countries.
Market Research Overview
Snow goggles are essential protective eyewear for winter sports
enthusiasts in snow-covered regions. These goggles offer eye
protection against harsh weather conditions, including snow, wind,
and UV rays. They come in various designs and color options,
catering to both high performance and fashionable eyewear
preferences. Lens technologies include anti-fog coatings,
photochromic lenses, and enhanced clarity features, ensuring
optimal vision in different lighting conditions and reducing glare
from the snow. Skiing and snowboarding are popular winter sports
activities where snow goggles play a crucial role. These goggles
are not just for outdoor recreation but also have military
applications and are used in ski resorts. They are available in
ordinary lenses, myopic lenses, presbyopia glasses, clear lenses,
and prescription lenses, making them versatile and appealing to a
broad audience. Snow goggles are available in various frame styles,
including frame clips, outer lenses, inner lenses, ventilation
foam, foam dividers, frames, foam padding, and straps with
adjusters. They come in spherical and cylindrical lenses and cater
to niche segments like entertainment applications, recreational
skiers, and professional athletes. Snow sports culture values the
aesthetics of snow goggles, with polarized options and eco-friendly
materials adding to their appeal. Distribution networks and
sponsorship deals ensure snow goggles are readily available in
popular tourist destinations and winter sporting activities like
sledding, skating, and controlled temperature conditions. The snow
sports industry continues to innovate, offering snow goggles with
performance-enhancing features, making them a must-have for winter
enthusiasts.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- Ordinary Lens
- Myopia Lens
- Presbyopia Lens
- Distribution Channel
-
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
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