2024 MLC Season Amplified by Campaigns and Activations from
#1 Basmati Rice Brand
CYPRESS,
Calif., July 31, 2024 /PRNewswire/ -- Royal®,
recognized as the #1 brand of Authentic Basmati and Sona Masoori
Rice in America, celebrated its second season as a Signature
Partner of Cognizant Major League Cricket (MLC). The extended
partnership between the two entities was immensely successful and
synergistic, as cricket continues to grow and diversify its
United States fanbase.
During the MLC Championship Match held on Sunday, July 28, 2024, at Grand Prairie Stadium
in Grand Prairie, Texas, cricket
fans witnessed an exciting match between Washington Freedom
and San Francisco Unicorns, with Washington Freedom securing the
2024 Championship title. At the closing ceremony, a Royal®
representative awarded Faf du Plessis, South African professional
cricketer and former captain of the South
Africa national cricket team, the prestigious Royal® Leading
Run Scorer trophy.
"It was thrilling to see Major League Cricket fans from diverse
backgrounds enjoying the excitement of cricket while savoring
authentic Indian cuisine provided by Royal®," said Abhinav Arora, President at LT Foods America,
the renowned global culinary enterprise behind the
Royal® brand. "We look forward to continuing to bring the rich
culture, authentic cuisine, and vibrant flavors of South Asia to US cricket enthusiasts."
As a Signature Partner, Royal brought its "For The Many Flavors
of You" campaign to life with in-stadium activations like a "Guess
How Many Grains in a 20-pound Bag of Rice?" contest, cricket-themed
Cornhole, a Royal photo booth, branded merchandise and Royal®
Basmati rice samples in a jute bag. Fans also enjoyed sampling
Royal's award-winning products, with dishes inspired by the six MLC
cricket teams, including New York Style Fried Rice, Seattle Lemon
Rice, Los Angeles Arancini, San Francisco Vegetable Biryani,
Washington Rice Kheer, and Texas Tex-Mex Rice. During live
broadcasts and on social media, the Royal Leading Run Scorer
leaderboard showcased the thrilling match plays, while the
televised Royal Pitch Report offered valuable pre-game
insights.
In collaboration with MLC, the brand launched 'The Royal
Experience' contest where the winner won two tickets to the
Championship Match alongside a photo opportunity with the captains
on the Pitch during the coin toss. Other contest prizes from Royal
included signed player jerseys, customized Royal Cricket
merchandise boxes, and complimentary match tickets throughout the
season.
Royal® also served as official sponsor of two MLC teams, MI
New York and the San
Francisco Unicorns. The collaboration included local community
activations, engaging player content on social media, co-branded
giveaways and logo integration on player's jersey kit.
For more information about Royal, please visit
authenticroyal.com and on Facebook, Instagram, and
Pinterest.
ABOUT ROYAL
For over 30 years, Royal® has been
providing consumers with the ingredients to create delicious,
authentic Indian meals and memorable moments of comfort,
celebration, and excitement around them. Royal's commitment to
quality, authenticity and sustainability has made it the #1 brand
of Basmati rice and Sona Masoori rice in the U.S. Proudly grown in
India, Royal is on a mission to
bring people together over food, blending cultures, flavors, and
traditions to help consumers create, express, and share the many
flavors of life. For more information about Royal and the brand's
roster of authentic Indian products, please visit
authenticroyal.com and join us on Facebook,
Instagram and Pinterest.
ABOUT LT FOODS
LT Foods is a leading Indian-origin
global FMCG company in the consumer food space. It is a key player
globally in the specialty rice and rice-based foods business for
more than 70 years. The company is committed to nurturing the
goodness of food for people, the community and the planet. With
nurturing goodness at the heart of everything they do, the company
has been delivering the finest quality and taste experiences in
more than 80 countries across India, U.S., Europe, Middle
East, Far East and the Rest of the World. Our range of
portfolio includes 'Daawat', one of India's most loved and consumed Basmati
brands, 'Royal', North America's
No. 1 Basmati player and many more. The company is proudly
expanding into the future food preferences of millennials by
offering organic staples through the brand 'Ecolife' in markets
across the globe and supplying organic agri-ingredients to leading
businesses. For more information about LT Foods please visit
ltgroup.in/.
MEDIA CONTACT
Diana
Jacobson, Konnect Agency
678-687-4937
380713@email4pr.com
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SOURCE Royal