Utilizing RealTruck's leading product
portfolio and best-in-class website, Protex's 3D/AR technology will
make it easy for anyone to Bring Their Truck to Life
ANN
ARBOR, Mich., July 25,
2024 /PRNewswire/ -- RealTruck, Inc., the premier
global manufacturer and marketer of aftermarket accessories and the
leading online destination for truck, Jeep®, Bronco®, and off-road
enthusiasts, has acquired Protex, the automotive aftermarket
industry's most innovative web-based 3D product configuration and
augmented reality ("AR") platform.
Truck owners are continuously requesting new and easier ways to
understand how accessories will look and perform on their vehicles
before deciding what they want to purchase. By combining the Protex
platform with RealTruck's full catalog of products, consumers will
be able to see their fully outfitted vehicle in both 3D and AR so
they can shop with confidence on RealTruck's website or across its
extensive dealer network. This acquisition reinforces RealTruck's
ongoing commitment to build and foster a growing community of truck
owners and enthusiasts by making it easier to understand all the
ways they can customize their truck to match their lifestyle.
"RealTruck is leading the way by revolutionizing how people shop
for aftermarket automotive products," said Greg Nelson, president of eCommerce at
RealTruck. "Protex is the premier technology and superior
visualization platform truck owners seek for a world-class shopping
experience. Acquiring and expanding this capability will showcase
all the ways our RealTruck products bring people's exact truck to
life." While the Protex technology has already been operating
across multiple websites since 2023, RealTruck will devote the next
18 months to significantly increase the scope and scale of the
Protex platform by expanding the vehicles and product range
consumers can visualize.
Protex was founded by Josh
Eppinette and Noah Osborne
who will join the RealTruck team full-time and immediately begin
scaling the technology for future growth.
"RealTruck is providing an incredible opportunity for us to
further enhance and expand our platform and accelerate our product
development roadmap," said Eppinette and Osborne. "We never
imagined that what started as a personal desire to visualize how we
could bring our Toyota trucks to life would lead to providing that
same opportunity for an entire community of millions of truck
owners."
Beyond revolutionizing the online shopping experience, the
Protex product configuration and AR platform will be a powerful new
solution RealTruck's expansive network of dealers can utilize to
help customers see how their newly accessorized vehicle will look
while shopping in-store.
"We are constantly seeking new ways to equip and support our
RealTruck dealers with resources to help them better serve their
customers and deliver an exceptional in-store experience," said
Ryan Herman, executive vice
president of sales. "This 3D and AR tool will now afford our
dealers the opportunity to quickly build out a complete package of
RealTruck products and show the customer how it brings their truck
to life."
RealTruck will feature this technology at the SEMA Show in
Las Vegas from Nov. 5-8. Attendees can explore the platform's
capabilities and how it will enhance the customer shopping
experience both online and in-store.
About RealTruck
RealTruck is the premier manufacturer
and digital destination of accessories for truck, Jeep®, Bronco®
and off-road enthusiasts worldwide. Globally headquartered in
Ann Arbor, Michigan, RealTruck's
5,000+ associates operate from 72 facilities across four
continents. RealTruck's industry leading product portfolio, which
includes the Husky Liners total vehicle protection brand, boasts
nearly 900 patents and pending applications. The company's
omni-channel retail approach delivers a seamless consumer
experience online at RealTruck.com and through its 12,000+ dealer
network and automotive (OEM) partnerships. For more information,
visit www.realtruck.com.
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SOURCE RealTruck