NEW YORK, Jan. 18, 2019 /PRNewswire/ -- Below are experts
from the ProfNet network who are available to discuss timely issues
in your coverage area.
You can also submit a query to the hundreds of thousands of
experts in our network – it's easy and free. Just fill out the
query form to get started: http://prn.to/queryform
EXPERT ALERTS
- Gillette Chastises Men in New Commercial Highlighting #MeToo
Movement
- Eco-Conscious Vacations
- Valentine's Day: How to Keep Money from Wrecking Your
Relationship
- Valentine's Day: Is a Heart Wall Blocking Your Path to
Love?
- Sacred Connection: A Simple Truth
MEDIA JOBS
- Senior Video Journalist – Wall Street Journal (NY)
- US Correspondent – South China Morning Post (DC)
- Staff Writer – NREI (NY)
OTHER NEWS & RESOURCES
- There's No Such Thing as an SEO Expert in 2019
- 12 Residencies That Provide Plenty of Space and
Inspiration
- Blog Profiles: Biotech Blogs
-------------------------------------------------------------------
EXPERT ALERTS:
Gillette Chastises Men in New Commercial Highlighting #MeToo
Movement
Ryan McCormick
Co-Founder
Goldman McCormick PR
Gillette's new ad, "We Believe," encourages men to change their
behavior. It directly invokes the #MeToo movement in order to
directly confront America's culture of "toxic masculinity." Not
everyone is on board with Gillette's message. Hundreds of comments
and replies on the Twitter post and YouTube video debuting the ad
expressed negative sentiment. Many criticized the tone of the ad,
comparing it to a lecture. McCormick, a reputation management
expert, says: "From a PR perspective, Gillette's 'shave your toxic
masculinity' campaign is probably going to cost them loyal
customers regardless of what their intentions were in creating it.
This is another example of a corporation seeking to profit and
increase brand awareness by tapping into the vein of a social
controversy. Gillette, like the NFL or Pepsi, doesn't seem the
grasp the concept that a sizeable portion of the American people
doesn't want a moral, political, or social lecture or message
thrust upon them when they go to a game, take a drink or even
shave… Commercials are typically designed to make a person feel
good if they chose to use a certain product. If your target
demographic is men, why would you do anything to cause them to feel
bad, insecure or ashamed? As far as the short- and long-term
reputation outlook for Gillette, the fact that their commercial has
already become politically polarized is not a positive development.
When a crisis/controversy happens, a lot of the anger and emotional
reactions occur within the first 48 hours and then tend to subside.
If loyal Gillette customers are still tweeting about this
commercial in the next few weeks or months, then this outage will
start to have long-term damage to Gillette's brand (at least in the
U.S.). If corporations, CEOs and individuals feel strongly about a
particular cause, they should make sizable donations to these
causes -- quietly."
Expert Contact: ryan@goldmanmccormick.com
Eco-Conscious Vacations
Wayne B. Brown
Chairman & CEO
Aggressor Adventures
"The tourism industry can fulfill a guest's wanderlust without
expending a country's natural resources. It is our
responsibility to be conscious of our eco impact, all
while ensuring guests' satisfaction is at the highest level as they
enjoy the beauty and wonders of our planet. This way, their
experience can be appreciated over and over for generations."
SSI Instructor and Air Force veteran Wayne
Brown and his family are passionate adventurers. He was so
impressed with the trips they took with the Aggressor Adventures in
2005 and 2006, he decided to make it a more "intimate" relationship
and purchased Aggressor from the Haines family in April 2007. Brown is a hands-on owner and is
committed to providing personalized, exceptional customer service
on every Aggressor adventure. From every department and every
location around the world, guests experience first-class service
and adventures. Brown also serves on the board of directors for Sea
of Change Foundation and Oceans For Youth Foundation. He is an avid
photographer and spends much of his time on the many Aggressor
destinations. He and his family reside in Augusta, Ga.
Website: https://www.aggressor.com
Contact: Rachel Jimenez,
rjimenez@trevelinokeller.com
Valentine's Day: How to Keep Money from Wrecking Your
Relationship
Pamela Yellen
President
Bank On Yourself
"Since so many couples don't talk openly about money, when money
issues do come up, it becomes a sensitive subject and leads to
conflict. The solution is to sit down with your partner every month
and go over your spending and savings plan. Look at everything you
bought during the past month and everything you're thinking of
buying soon, and ask yourselves, 'Is this really a need or a want?'
Awareness is the key to taking control of your spending habits, and
asking questions like this one is very powerful. Even if you don't
always agree with your partner's spending habits, you can agree
that any purchase over a certain amount, such as $200, will be discussed in advance."
Yellen is a financial investigator and the author of two
New York Times best-selling books,
including her latest, "The Bank On Yourself Revolution: Fire Your
Banker, Bypass Wall Street, and Take Control of Your Own Financial
Future." She has investigated more than 450 financial strategies
seeking an alternative to the risk and volatility of stocks and
other investments, which led her to a time-tested, predictable
method of growing wealth now used by more than 500,000
Americans.
Online Press Kit: http://pamelayellen.onlinepresskit247.com
Website: https://www.bankonyourself.com
Contact: Jennifer Thomas,
jennifer.wasabi10@gmail.com
Valentine's Day: Is a Heart Wall Blocking Your Path to Love?
Dr. Bradley Nelson
Holistic Physician and Author
"A Heart Wall is a blockage in the flow of energy around the heart,
which can cause physical and emotional symptoms. When our heart is
closed to love, it can prevent us from forming new relationships,
block us from experiencing love in our current relationships, and
leave us feeling isolated and alone."
Dr. Nelson is a holistic chiropractic physician, a medical
intuitive, and one of the world's foremost experts in the emerging
fields of bioenergetic medicine and energy psychology. His
bestselling book, "The Emotion Code," is helping people all over
the world to improve their lives easily and quickly. Users of "The
Emotion Code" have found freedom from emotional problems such as
depression and anxiety, as well as physical problems including
fatigue, pain and disease. A key element of "The Emotion Code" is
removing emotional energies that have clustered around the heart,
interfering with one's ability to find love and success. Dr. Nelson
has coined this cluster of emotions the "Heart-Wall," and it has
been called "the most important discovery in the history of energy
medicine." He has trained thousands of practitioners worldwide to
help people overcome unresolved anger, depression, anxiety,
loneliness and other negative emotions and the physical symptoms
associated with them.
Online Press Kit: http://drbradleynelson.onlinepresskit247.com
Websites: www.DrBradleyNelson.com and www.DiscoverHealing.com
Contact: Jennifer Thomas,
jennifer.wasabi10@gmail.com
Sacred Connection: A Simple Truth
Anita Sanchez, Ph.D.
Author
"We are part of the sacred; everyone is part of the sacred. This
doesn't mean that everyone is behaving in a sacred way. It doesn't
mean we walk away and allow or accept all the needless suffering
and pain in the world. Instead, this simple truth invites us to
really experience our oneness whenever we can – even if it's just
for a few moments each day, or each year. The more we connect with
our oneness, the more our experience of connection begins to
grow."
Dr. Sanchez, Aztec and Mexican-American, is a transformational
leadership consultant, speaker, coach and author of the
international bestselling book, "The Four Sacred Gifts: Indigenous
Wisdom for Modern Times," available in paperback, hardcover,
e-book, and audiobook from Simon & Schuster. She bridges
indigenous teachings with the latest science to inspire and equip
women and men to enjoy meaningful, empowered lives and careers.
With four decades of experience coaching and training executives
and their teams in dozens of Fortune 500 companies, governmental
groups and non-governmental agencies, Dr. Sanchez is an established
leader in global organizational change initiatives. She is a member
of the Transformational Leadership Council with luminaries such as
Jack Canfield, Marianne Williamson and John Gray, as well as the Association of
Transformational Leaders, the Evolutionary Business Council, and
serves on the Boards of the Bioneers organization and the Pachamama
Alliance. Dr. Sanchez resides in the mountains outside of
Boulder, Colo., with her husband
and youngest son.
Online Press Kit: http://anitasanchez.onlinepresskit247.com
Website: www.FourSacredGifts.com
Contact: Contact: Michelle Tennant,
michelle@wasabipublicity.com
****************
MEDIA JOBS:
Following are links to job listings for staff and freelance
writers, editors and producers. You can view these and more job
listings on our Job Board:
https://www.cisionjobs.com/jobs/united-states/
- Senior Video Journalist – Wall Street Journal (NY)
- US Correspondent – South China Morning Post (DC)
- Staff Writer – NREI (NY)
*****************
OTHER NEWS & RESOURCES:
Following are links to other news and resources we think you
might find useful. If you have an item you think other reporters
would be interested in and would like us to include in a future
alert, please drop us a line at profnetalerts@cision.com
- THERE'S NO SUCH THINGS AS AN SEO EXPERT IN 2019. The internet
is unfathomably big. According to a Netcraft survey last year,
the internet clocks in with more than 1.8 billion websites,
containing trillions of individual pages, and it's steadily grown
every year since its inception. Getting your message heard online
can feel like shouting across a crowded sports stadium. It's little
wonder then that search engine optimization has become an art, a
science, and an almost-$80-billion industry. But before you start
shelling out cash for an SEO expert, you should know what you're
paying for -- and what you reasonably can expect to receive in
return: https://prn.to/2sscaWW
- 12 RESIDENCIES THAT PROVIDE PLENTY OF SPACE AND INSPIRATION. If
you kept up (and applied to these incredible programs), you might
already know about Artcroft in Kentucky or the 50-plus residency programs
offered by the National Park Service. Or maybe retreating to
the home region of poet Edna St.
Vincent Millay in upstate New
York or a cottage in Stockholm is more your speed.
We've uncovered a new set of a programs that might inspire you to
finally push that book -- or other written masterpiece -- out of
your head: https://prn.to/2DbH24s
- BLOG PROFILES: BIOTECH BLOGS. Each week, PR Newswire's
Audience Relations team selects an industry/subject and profiles a
handful of sites that do a good job with promoting and contributing
to the conversation. This week, they look at a few biotech
blogs: https://prn.to/2W34nwC
****************
PROFNET is an exclusive service of PR Newswire.
To contact ProfNet: profnet@profnet.com or 800-776-3638, ext.
1
View original content to download
multimedia:http://www.prnewswire.com/news-releases/profnet-experts-available-on-gillette-commercial-eco-conscious-vacations-valentines-day-more-300780965.html
SOURCE ProfNet