NEW
YORK, July 25, 2024 /PRNewswire/ -- The global
printed signage market size is estimated to grow by USD 4.64 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of 2.06%
during the forecast period. Several benefits of using printed
signage is driving market growth, with a trend
towards growing demand for printed signage in BFSI sector.
However, growing use of digital signage poses a challenge. Key
market players include Avery Dennison Corp., Canva Pty Ltd.,
Chandler Signs LLC, Cimpress Plc, EhKo Sign Industries Kft., IGEPA
group GmbH and Co. KG, James Publishing, Kelly Signs, L and H Companies, LINTEC Corp.,
Mativ Holdings Inc., ORAFOL Europe GmbH, Paddock Printing,
Schweiter Technologies AG, Sign Solutions USA, Signage US, Signs Express, SmartSign,
Spandex Ltd., and Techprint Inc..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Application (Outdoor
and Indoor), End-user (Retail, BFSI, Transportation and logistics,
Healthcare, and Others), and Geography (APAC, North America,
Europe, South America, and Middle East and Africa)
|
Region
Covered
|
APAC, North America,
Europe, South America, and Middle East and Africa
|
Key companies
profiled
|
Avery Dennison Corp.,
Canva Pty Ltd., Chandler Signs LLC, Cimpress Plc, EhKo Sign
Industries Kft., IGEPA group GmbH and Co. KG, James Publishing,
Kelly Signs, L and H Companies, LINTEC Corp., Mativ Holdings Inc.,
ORAFOL Europe GmbH, Paddock Printing, Schweiter Technologies AG,
Sign Solutions USA, Signage US, Signs Express, SmartSign, Spandex
Ltd., and Techprint Inc.
|
Key Market Trends Fueling Growth
The BFSI sector utilizes printed signage in various locations
such as ATMs, interiors, wall graphics, and wall projections. The
rising cost of customer promotion and the longevity of printed
signage make it an attractive advertising and informational option
for financial institutions. The expansion of the financial sector
and increased demand for ATMs are driving the need for printed
signage near these machines. Additionally, printed signage is used
throughout banking facilities for wayfinding and other purposes.
While digital signage is gaining popularity, particularly in brand
promotion, printed signage remains a cost-effective and
long-lasting solution for the BFSI sector. Infrastructure services
in the insurance domain also rely on the BFSI sector and contribute
to the market growth for printed signage.
The Printed Signage Market is experiencing significant growth
due to increasing trends in AR displays and digital signage.
Companies like Schweiter Technologies and 3A Composites are leading
the way with innovative solutions in composites and reflective
materials. Economies of scale from print equipment sales contribute
to cost effectiveness for businesses in marketing and advertising.
Brands prioritize printed signage for brand identity and
informative signs for various sectors, including retail,
industrial, and safety. Key players include Kornit Digital, JMB
Wind, and Strategic Factory. MRFR Database reports that indoor and
outdoor signage, including billboards, backlit displays, and
vehicle conspicuity, dominate the market. Industrial tapes and
reflective materials ensure safety in traffic, personal, maritime,
and global government applications. Major events like Media Expo,
Softjet Grand, and Swedish International AB's CRYLUXre and
PERSPEXre showcase the latest in large format printing and digital
signage technology. Retail sectors, such as shopping malls and
stores, invest in printed signage for promotional purposes.
Maintenance costs remain a concern, but advancements in print
technology continue to drive market growth.
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Market Challenges
- Digital outdoor advertising offers enterprises the ability to
display dynamic content on digital screens for marketing purposes.
This form of advertising provides businesses with the flexibility
to schedule ad frequency and target specific customer demographics
based on time and location. For instance, an ice cream parlor can
display ads when temperatures rise, or a stationery shop can target
parents during school drop-off and pick-up times. Additionally,
digital advertising displays can connect to mobile devices,
directing customers to social media accounts or websites.
Technological advancements also allow for integration with
augmented reality, creating interactive ads that increase brand
awareness. Outdoor digital signage enhances brand visibility
and offers advantages over traditional printed signage, such as
centralized control and design capabilities. Retailers utilize
digital signage for window displays, providing real-time
information on promotions and offers. The retail industry
extensively uses digital outdoor advertising, with Nordstrom's
Digital Denim Doctor being an example. However, the increasing
popularity of digital outdoor advertising poses a significant
challenge to the growth of the global printed signage market.
- The Printed Signage Market faces various challenges in
today's business landscape. Global governments impose regulations
on billboards and digital signage, limiting their usage in certain
areas. Strategic factories producing backlit displays, large format
printing, and signage solutions face stiff competition from digital
signage and retail signage providers. Companies like Swedish
International AB, CRYLUXre, and PERSPEXre offer PVC, wood,
Polypropylene, and other materials for signage production.
Maintenance costs for backdrops, posters, banners, pop-up displays,
and graphics add to the market's expenses. E-commerce growth
impacts traditional signage markets, while acquisitions and mergers
reshape the industry. Key players include Astra Signs, Durst, Vanguard, Banner Backdrop,
Corporate Graphics, and exhibitions & trade shows specialists
like Pop Display, Screen, and Inkjet. Market leaders Canon and
Colorado 1650 printer also
influence the market with their innovative printing technologies.
Indoor and outdoor signage cater to various sectors, including
transportation and logistics, healthcare, and retail stores.
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Segment Overview
This printed signage market report extensively covers market
segmentation by
- Application
- End-user
- 2.1 Retail
- 2.2 BFSI
- 2.3 Transportation and logistics
- 2.4 Healthcare
- 2.5 Others
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Outdoor- Outdoor printed signage serves various
applications such as billboards, event marketing, retail displays,
wayfinding signs, and traffic signs. These applications utilize
advanced printing technologies and robust materials to create
visually striking, weather-resistant advertising and informational
displays. Outdoor signs are essential for businesses, acting as an
extension of the company. They provide information about products,
make a good first impression, and promote sales and events. Outdoor
signs are designed to be large, bold, and eye-catching, using
strong inks like eco-solvent or mild solvent for long-term outdoor
use. Materials include fabric, vinyl, plastic, aluminum, and other
durable, weatherproof options. Outdoor signage is versatile, used
for advertising, real estate, politics, and more. The growing
demand for outdoor signage will fuel the expansion of the global
printed signage market.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
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corporate and entertainment. Meanwhile, the Commercial Online
Printing Market in the European Union is experiencing robust
growth, as businesses seek efficient, high-quality printing
solutions to meet their marketing and operational needs.
Research Analysis
The Printed Signage Market is a dynamic and growing industry,
driven by the increasing demand for marketing and advertising
solutions in various sectors. The market includes a wide range of
signage types, such as billboards, backlit displays, and digital
signage, catering to the needs of diverse industries like retail,
shopping malls, and e-commerce. Strategic factories specializing in
large format printing use advanced technologies like Softjet Grand
and Media Expo to produce high-quality graphics for signage. The
retail sector, in particular, is a significant contributor to the
market's growth, with retail stores investing in cost-effective
signage solutions like posters, banners, backdrops, pop-up
displays, and more. The use of e-commerce platforms has also
expanded the market's reach, enabling businesses to showcase their
brand identity through digital signage. MRFR Database predicts that
economies of scale and the growing importance of marketing and
advertising will continue to fuel the market's growth in the coming
years. Kornit Digital, a leading print equipment sale company, is a
notable player in the market, providing innovative solutions to
meet the evolving demands of businesses.
Market Research Overview
The printed signage market is a dynamic and growing industry,
encompassing various types and applications. It includes signage
for billboards, backlit displays, retail stores, shopping malls,
and more. The market is driven by strategic factory production,
large format printing, digital signage, and media expos. Materials
used range from PVC (Polyvinyl Chloride), wood, Polypropylene,
Marine plywood, Oak, Birch plywood, to industrial tapes and
reflective materials. The market caters to various sectors like
transportation and logistics, healthcare, retail, and exhibitions
and trade shows. Key trends include economies of scale, marketing
and advertising, cost effectiveness, brand identity, and the use of
e-commerce platforms. Applications include informative signs,
promotional signage, and safety signs for personal, maritime, and
vehicle conspicuity. Companies focus on acquisitions and mergers to
expand their offerings, with notable players including Astra Signs, Durst, Vanguard, Banner Backdrop,
Corporate Graphics, and Schweiter Technologies. Print equipment
sales continue to grow, with Canon's Colorado 1650 printer leading the way in
inkjet technology. The market also includes emerging technologies
like AR displays and screen printing.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Application
-
- End-user
-
- Retail
- BFSI
- Transportation And Logistics
- Healthcare
- Others
- Geography
-
- APAC
- North America
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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