The global packaged milkshakes market is expected to grow
at a CAGR of close to 7% during the period 2018-2022,
according to a new market research study by Technavio.
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Technavio has published a new market
research report on the global packaged milkshakes market from
2018-2022. (Graphic: Business Wire)
The report presents a comprehensive research of the global
packaged milkshakes market by product which includes chocolate
flavored, strawberry flavored, vanilla flavored,
and almond and other nuts flavored. The report also determines the
geographic breakdown of the market in terms of detailed analysis
and impact, which includes key geographies such as APAC, the
Americas, and EMEA.
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Market driver: increasing awareness of health benefits of
milkshakes
Owing to the increase in health concerns, consumers have started
to focus on increasing their intake of vitamins, proteins, and
active digestive health ingredients such as prebiotics and
probiotics. Consumers have started consuming more functional foods
and drinks. Several consumers also think that better digestive
health plays an essential role in preventive health care.
Therefore, milkshakes with functional food ingredients are
perceived to repair skin health, improve immunity, increase energy
levels, and improve the overall well-being. Thus, consumers have
now come to an understanding that while the pharmaceutical industry
aims to cure diseases, healthy food and drinks concentrate on
disease prevention. The growing awareness of preventive health care
is driving the global packaged milkshakes market.
According to a senior analyst at Technavio
for non-alcoholic beverages research, “The increasing
popularity of milkshakes is because of their several health
benefits. As milkshakes are usually made from milk and fruits, they
provide essential nutrients, vitamins, and trace elements. In
addition, milkshakes are also a good source of probiotics.”
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Market trend: rapidly increasing private label
offerings
The global packaged milkshakes market is fragmented due
to the presence of many major and small players in the market.
Furthermore, the competition has increased as private label brands
have become popular and are competing with leading brands. In some
of the regions, many private-label milkshakes manufacturers
market and sell their products claiming that the products contain
same formulations as the branded products. Thus, they are
challenging the branded label retail price and reducing the market
share of major brands. Consequently, the popularity of the private
label products is limiting the growth of the major brands and
acting as one of the major challenges to the market. However, the
entry of private labels will drive the demand for packaged
milkshakes market during the forecast period.
Market challenge: fluctuating prices of raw materials
The major raw materials for milkshakes are fruits, vegetables,
sugar, milk, and others. The increase in the price of raw materials
leads to an increased production cost. Consequently, manufacturers
of packaged milkshakes must purchase raw materials at high
costs. In addition, the supply of raw materials gets affected
because of the adverse weather conditions, national emergencies,
natural disasters, supply shortages, and other unexpected
events.
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Some of the major companies in the global packaged milkshakes
market:
- CavinKare Group
- Dean Foods
- DANONE
- FrieslandCampina
- Müller UK & Ireland (Müller)
- Nestlé
- THE HERSHEY COMPANY
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version on businesswire.com: http://www.businesswire.com/news/home/20180213005705/en/
Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS:
+1 844 364 1100UK: +44 203 893 3200www.technavio.com