The partnership also makes Northern Tool + Equipment the official
hardware retailer of tools and related equipment partner for
Monster Jam
BURNSVILLE, Minn., Sept. 17,
2024 /PRNewswire/ -- Northern Tool + Equipment and Monster Jam
announced today they are teaming up for a three-year partnership
that will include retail, business-to-business and online
integration. The partnership includes becoming the official
hardware retailer of tools and related equipment partner for
Monster Jam and the announcement of the Monster Jam Garage
Outfitted by Northern Tool +
Equipment. It is also highlighted by a never-been-done, hands-on
experience to inspire high school students to pursue careers in
skilled trades -- the Tools for the Trades™ Monster Jam Mini
Build.
"We are thrilled to join forces with Monster Jam! We're excited
to meet the loyal Monster Jam fans at stadiums and our stores
across the country," said Frank
Crowson, Senior Vice President and Chief Marketing Officer
of Northern Tool + Equipment. "We
are looking forward to providing students with a unique and special
experience to develop their skills with this one-of-a-kind
build."
The partnership also includes Monster Jam trucks visiting
Northern Tool stores across the
country and several other integrations that will be rolled out in
the coming months.
"We are very excited to welcome Northern Tool + Equipment to the Monster Jam®
family," said Dave Muye, Vice
President of Global Partnerships for Feld Entertainment, owners and
producers of Monster Jam. "Having the right tools and related
equipment is paramount for one of the toughest and most demanding
motorsports in the world. Northern
Tool is an ideal fit for our live event needs and for
outfitting the Monster Jam Garage so that we can keep our trucks
engineered to perfection."
Students in Bryan High School's
Career & Technical Education (CTE) program will begin the
Monster Jam Mini Build with the donation of Northern Tool + Equipment's NorthStar 740cc
EFI engine and essential tools from DEWALT, Ingersoll Rand and Milwaukee to complete the build. Throughout
the school year, they will receive mentorship from Monster Jam Vice
President of Fleet Operations and Development Bill Easterly, Monster Jam World Finals®
Champion Crew Chief Shelby Fisher
and several special Monster Jam guests. The final truck will be
revealed in Austin, TX during
Monster Jam's event at the Moody Center on June 7, 2025.
"We can't wait to get started on this build," said Chris Lehde, Bryan High School Welding
Instructor. "The fact that Northern
Tool and Monster Jam are willing to gift my students and
classroom with tools, equipment and once-in-a-lifetime experience
and mentorship is incredible. We're grateful to be a part of
it."
Subscribe to Northern Tool +
Equipment's YouTube page for monthly updates on the Tools for the
Trades™ Monster Jam Mini Build and watch for Northern Tool's presence at upcoming Monster
Jam events.
About Northern Tool +
Equipment:
Northern Tool +
Equipment is a family-owned company serving both DIYers and trades
professionals tackling the tough projects. A leading supplier of
more than 100,000 high-quality tools and equipment for over 40
years, the company's highly-trained team has an immense breadth of
knowledge to help customers in-person at 140 retail stores, online
and over the phone through their fully-staffed contact center. From
helping customers get the right tool for the job to assisting with
parts and repairs that keep tools running at peak performance,
customer service is at the foundation of Northern Tool's mission. With a passion for
serving their communities and helping to fill the trades labor
shortage, the company's Tools for the Trades™ program donates
high-quality tools directly into school classrooms, helping
teachers show students the value of working in the trades. Learn
more about Northern Tool +
Equipment at NorthernTool.com and stay connected through
social media: Facebook (@northerntool),
Instagram (@northern_tool), TikTok (@northerntool), X
(Twitter) (@northerntool), YouTube and Pinterest.
About Monster Jam:
Unexpected, unscripted and
unforgettable, Monster Jam ® features world-class athletes
competing for championships on perfectly engineered dirt tracks
that push these ever-evolving, state-of-the-art trucks to the
limit. Beyond the 350 global live events each year, the Monster Jam
brand extends off the track into the home through products, content
and merchandise that keeps the fun alive year-round. For more
information, visit MonsterJam.com.
About DEWALT:
DEWALT, a Stanley Black & Decker brand, celebrates 100
years in business by continuing to provide our customers with total
jobsite and landscaping solutions. By applying its latest
technology to the challenges of today's skilled trades, DEWALT is
leading the charge for the jobsite of the future and pioneering the
next generation of tools, outdoor equipment and forward-looking
technologies. DEWALT products. GUARANTEED TOUGH®. For more
information, visit www.dewalt.com or follow DEWALT on
Facebook, Instagram, and LinkedIn.
About Ingersoll Rand Inc.:
Ingersoll Rand Inc. (NYSE:
IR), driven by an entrepreneurial spirit and ownership mindset, is
dedicated to helping make life better for our employees, customers,
and communities. Customers lean on us for our technology-driven
excellence in mission-critical flow creation and industrial
solutions across 40+ respected brands where our products and
services excel in the most complex and harsh conditions.
Our employees develop customers for life through their daily
commitment to expertise, productivity, and efficiency. For more
information, visit www.IRCO.com.
About Milwaukee Tool:
Milwaukee Tool, founded in 1924, is a global leader in
delivering innovative solutions to the professional construction
trades that increase productivity and safety. Milwaukee® is known
for their world-leading M12™, M18™, and MX FUEL™; cordless tool
systems, the ground-breaking performance of their cordless
innovations, safety solutions, battery-powered outdoor power
equipment, jobsite lighting and clean-up, time-saving tool
accessories, and innovative hand tool and PACKOUT™; Modular Storage
products. The company is dedicated to delivering a steady stream of
advanced, trade-specific solutions.
Milwaukee Tool is a
Brookfield, Wisconsin-based
subsidiary of Techtronic Industries Co. Ltd. (TTI) (HKEx stock
code: 669, ADR symbol: TTNDY). For more information on the full
line of Milwaukee® products, please call 1-800-SAWDUST or
www.milwaukeetool.com.
Media Contact: Holly Steffl
Phone Number: 612.351.8312
Email: northerntool@media-minefield.com
Website: northerntool.com
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