Nanfu Retains No. 1 Position in China’s Alkaline Battery Market
14 November 2018 - 3:04AM
Business Wire
Fujian Nanping Nanfu Battery Co., Ltd., the leading manufacturer
of alkaline manganese and carbon zinc batteries, is proud to
announce that the company reaches its 30th anniversary in 2018 and
retains the No.1 position in China’s alkaline battery sector,
taking an 80% share in the Chinese market.
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Nanfu's headquarter in Fujian, China
(Photo: Business Wire)
Nanfu was founded in 1988 in Nanping City, Fujian Province,
China, based on Fuzhou Battery Factory established in 1954, and was
acquired by Gillette/Duracell in 2003 and CDH in 2015,
respectively.
Now, Nanfu is one of the top 5 alkaline battery manufacturers in
the world and has been the No. 1 alkaline battery marker in China
for years. It markets its products under NANFU, EXCELL, and
ECOENERGY brands, and has a factory of 200,000 square metres and a
nationwide sales network comprising 33 offices. It has 1,900
employees, among which 34% are engineers. Nanfu also boasts the
most advanced equipment and technologies in China’s battery
industry.
Competitive advantages
As the leading brand, Nanfu enjoys an almost 100% brand
awareness and an 80% unaided awareness in China. It has the most
extensive distribution channels in China and is still exploring
into small and medium-sized cities as well as to non-food channels
and foreign countries. It holds the largest number of alkaline
battery patents in China's battery industry, including several
patents for NR6/FR6 batteries.
Quality control system
Nanfu has a strict production control, quality supervision and
process control system. Each battery will undergo multiple tests of
quality, voltage and current. It has obtained ISO9001: 2000 quality
control system certification, and ISO14000: 1996 quality and
environmental protection system certification. Nanfu is the only
company in China that can trace each battery it produces.
Environmental protection
Nanfu complies to UL safety requirements and RoSH material
substance requirements. The alkaline batteries currently produced
do not contain mercury, which are so environment-friendly that they
can be discarded along with garbage. Nanfu is also willing to take
up more responsibility and work with its peers to promote the
mercury-free alkaline upgrade of China’s battery industry. What’s
more, Nanfu is starting PET packaging to further reduce pollution
impact.
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Fujian Nanping Nanfu Battery Co., Ltd.Olivia Leung+86 400
8873599service@nanfu.com