SiteSeer Technologies, creator of SiteSeer Professional site
selection software and Void Analysis Pro, has onboarded a new
subscriber to the platform, Altera Aesthetix.
BOISE,
Idaho, July 31, 2024 /PRNewswire-PRWeb/ --
SiteSeer Technologies, creator of SiteSeer Professional site
selection software and Void Analysis Pro, has onboarded a new
subscriber to the platform, Altera Aesthetix. The Georgia-based medical aesthetics company
offers a suite of non-surgical cosmetic procedures, including
neuromodulator injectables (e.g., Botox), dermal fillers,
medical-grade skin treatments, facials, and more.
Using SiteSeer to evaluate markets and
analyze specific locations gives us assurance that we're opening
franchises in the right areas and setting our franchisees up for
success. I believe this will be an extremely powerful tool for our
young startup franchise.
Founded in 2019, Altera Aesthetix started as a concierge
aesthetics practice. As their patient base grew, the female-led
practice opened its first brick-and-mortar location in Savannah in 2020, followed by two additional
locations in 2021: Statesboro and
Richmond Hill. Originally named
Refine Aesthetics, the company rebranded as Altera Aesthetix in
2023.
Significant growth in the medical aesthetics sector and strong
demand for safe, effective treatments have steered Altera Aesthetix
toward franchising. Evan Ferrell,
chief strategy officer, says the company plans to expand into the
southeastern United States
initially and further west and north thereafter. "As we've laid the
foundation over the last year to franchise Altera Aesthetix, we
realize that we need to thoroughly analyze new markets to replicate
our success," he says. "That led us to SiteSeer, which has the
functionality to support franchise companies as they move into new
markets."
Altera Aesthetix is using SiteSeer to better understand its
customers and their behaviors as well as the company's key
performance indicators. Using Model Builder and its Location
Profiles, the company built Site Scorecards to find and screen new
franchise locations and visualizes those locations on a map as a
Hot Spot theme. Altera Aesthetix is also developing a data-driven
expansion plan that optimizes franchise territories and maximizes
growth.
"We demoed several site selection software platforms, but
SiteSeer came out on top because their team understands the needs
of franchisors," says Ferrell. "Using SiteSeer to evaluate markets
and analyze specific locations gives us assurance that we're
opening franchises in the right areas and setting our franchisees
up for success. I believe this will be an extremely powerful tool
for our young startup franchise."
"We're looking forward to supporting Altera Aesthetix as they
expand throughout Georgia and
beyond," says Lance Blick, director
of business development for SiteSeer Technologies. "SiteSeer arms
franchisors with the tools and data to plan their expansion and
establish a solid methodology to evaluate sites and establish
franchise territories."
Learn more about Altera Aesthetix at
www.alteraaesthetix.com.
Media Contact
Lance Blick, SiteSeer
Technologies, 1 208.308.8844, lance.blick@siteseer.com,
www.siteseer.com
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SOURCE SiteSeer Technologies