Leading SaaS WhatsApp Integrator Cooby Secures US$1.75 Million in Latest Seed Funding Round to Supercharge Product Development and European Expansion
27 June 2024 - 9:26AM
Leading SaaS WhatsApp Integrator Cooby Secures US$1.75 Million in
Latest Seed Funding Round to Supercharge Product Development and
European Expansion
Cooby, a Taiwan-based WhatsApp sales platform, proudly announces
the successful close of its latest seed funding round of US$1.75
million, bringing its total investment to US$4.75 million to date.
This milestone supports Cooby's mission to revolutionize customer
engagement for sales teams. In the past 18 months, Cooby has grown
sixfold, serving over 600 customers in 15+ countries, including
GoStudent, Avendus Capital, and Mission Mittelstand.
The latest funding round was led by Shilling VC, a prominent
European venture capital firm, along with existing investors Peak
XV's Surge and Pear VC. This investment underscores the strong
belief in Cooby's vision and growth potential. Notably, Cooby was
part of Surge’s sixth cohort and is Surge’s first startup founded
and based in Taiwan.
“We are thrilled to reach this milestone,” said Wen
Shaw, CEO and co-founder of Cooby. “This funding will
enhance our platform, helping sales teams nurture close customer
relationships. Europe is our next expansion target, where we aim to
boost business sales organizations for better results.”
In today's digital world, WhatsApp is the leading mobile
messaging platform, expected to reach nearly three billion users by
2025. With over 92% penetration in Europe, it’s an essential
business channel. Cooby helps sales teams use WhatsApp for customer
outreach, enabling shorter sales cycles and more personalized
interactions on a unified platform.
Wen Shaw further emphasised, “About 20% of
people open their emails within seven days, whereas almost 90% open
WhatsApp messages within ten minutes. WhatsApp is the global
communication hub, and harnessing its power for business
communication offers a significant strategic edge for sales teams.
Europe and Latin America are at the forefront of this trend, and
with our tools, we aim to propel their success, keeping them ahead
of the curve and enhancing their competitive advantage. Utilising
WhatsApp can boost sales by 127%.”
About Cooby
Founded in November 2020 by ex-Meta Product Manager Wen Shaw,
Cooby integrates WhatsApp with CRM systems to streamline sales
workflows. It syncs messages with Salesforce, HubSpot, and more,
enhancing sales with WhatsApp organized inboxes, broadcast
communication, personalized templates, and efficient contact
management.
Media Inquiries
For further media queries, please get in touch
with hello@cooby.co
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4c6da91d-8bb1-4510-9d04-abd371240aa2