LOS ANGELES, Feb. 26, 2017 /PRNewswire/ -- Last night,
Lavazza, a leading and authentic family-owned Italian coffee
company, celebrated the highest honorees in filmmaking as the
Official Coffee of the 15th annual "Night Before" party to benefit
MPTF (Motion Picture & Television Fund) at FOX Studios in Los
Angeles. For the second year in a row, Lavazza was joined by a
star-studded host committee, Academy Awards® nominees and
presenters, and some of the most powerful film industry
influencers.
The "Night Before," held annually the night before the Academy
Awards® has become one of the most coveted invitations since its
inception in 2003. The 2017 host committee included a lineup of the
industry's most elite talent, including Amy
Adams & Darren Le Gallo,
Casey Affleck, Javier Bardem,
Jessica Biel & Justin Timberlake, Tanya
Haden Black & Jack Black,
Kate Capshaw & Steven Spielberg, Jessica Chastain, Amal & George Clooney, Tom
Cruise, Luciana & Matt
Damon, Viola Davis &
Julius Tennon, Leonardo DiCaprio, Chris
Evans, Jake Gyllenhaal, Brie
Larson, Janelle Monáe, Dev Patel, Natalie
Portman, Jada Pinkett Smith
& Will Smith, Octavia Spencer, Emma
Stone, Alicia Vikander,
Pauletta & Denzel Washington,
Reese Witherspoon, and more.
Attendees enjoyed traditional Lavazza coffee creations including
the signature Coffeetail No. 51 (a cocktail made with Lavazza
cold-brew coffee, vodka and ginger ale) crafted by the master
experts of the Lavazza Training Center - the Turin-based center of excellence that has been
providing training and information about the culture of Italian
espresso worldwide for over 30 years. Guests at the Lavazza
dedicated corner also sampled KAFA espresso, a Lavazza single
origin product that will be relaunched in 2017 in the United States with a new, even more
exclusive look and feel.
Lavazza also surprised guests with tailor-made cappuccinos with
personalized foam. Attendees were able to take and share photos via
tablet and enjoy a personalized Lavazza cappuccino with the
corresponding image printed in the foam in few seconds.
This year the Lavazza coffee experience was additionally offered
at the Golden Globe Awards Lounge at The Beverly Hilton in
Los Angeles.
For Lavazza, a commitment to quality, innovation and
sustainability are deeply rooted values engrained in the brand's
more than 120-year history. Lavazza strives to spread coffee
culture and the excellence of authentic Italian coffee experiences
worldwide, whether it be inventing the art of coffee blending, or
providing farmers with appropriate tools and technologies to
address climate change. Supporting events with attendees and hosts
who share likeminded passions is just one of the many reasons why
Lavazza is proud to celebrate with Hollywood as the Official Coffee at the 15th
annual "Night Before" party to benefit MPTF.
For more information about Lavazza, please visit: www.lavazza.us
or Twitter (@LavazzaUSA).
ABOUT LAVAZZA
Established in Turin in 1895, Lavazza is an Italian coffee
producer owned by the family of the same name for four generations.
The world's sixth ranking coffee roaster, today the Group has
operations in more than 90 countries, through associated companies
and distributors, and exports 53% of production. After the
acquisition of Carte Noire, Lavazza employs about three thousand
people and has a turnover of 1,473 million
euros (2015 financial statements). Lavazza started out life
by inventing the concept of coffee blending, or the art of
combining different varieties of coffee from different geographical
areas, in a process that remains a feature of most of the company's
products. The company also has a tradition stretching back over 25
years in the production and marketing of portioned coffee systems
and products and is Italy's
leading player in the espresso capsule system segment, with
operations in all business areas: home, away from home and office,
with a focus, as always, on innovative technology and consumption
systems.
ABOUT MPTF
For over 95 years, MPTF (Motion Picture
& Television Fund) has served as a safety net for entertainment
industry members. As a charitable organization, MPTF provides
programs and services essential to the well-being of individuals,
their families and the industry community at large, and is a
recognized leader in Senior Care and Palliative Care services. MPTF
is supported by the generosity of fellow entertainment workers, and
corporate donors united by a common thread of Hollywood Helping
Hollywood – "We Take Care of Our Own." For more information visit
www.MPTF.com and donate at www.mptf.com/donate.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/lavazza-celebrates-the-highest-honorees-in-filmmaking-joining-the-15th-annual-night-before-party-as-official-coffee-in-support-of-mptf-300413649.html
SOURCE Lavazza