The innovative travel technology company is
first to launch AI-powered CCL and Content Optimizer, a new
product within the Travelport+ platform, providing travel agencies
more control over multi-source content
LANGLEY, United Kingdom, July 10,
2024 /PRNewswire/ -- Travelport, a
global technology company that powers travel bookings for hundreds
of thousands of travel suppliers worldwide, today announced the
debut of the Content Curation Layer (CCL). The CCL uses AI to power
search while trawling billions of trip options, helping agencies
find the perfect match for their customers. As the latest
enhancement to the innovative Travelport+ platform, CCL uses
artificial intelligence (AI) and machine-learning (ML) to quickly
deliver the right range of accurate, highly intuitive search
results to its travel agency partners worldwide.
CCL uses AI to power search while helping
agencies find the perfect match for their customers.
"Travelport's role in the increasingly complex travel industry
is to take millions of pieces of disparate information and make it
simple for both travel agencies and providers to understand,
search, sell and service," said Greg
Webb, Chief Executive Officer at Travelport. "We
believe AI and machine learning are powerful tools to do just that.
The Content Curation Layer will allow travel agencies to provide
travelers the right range of normalized, enriched, bookable content
at speed, via a singular search screen. Used for all content
sources (LCC, EDIFACT, NDC, hotel, car, etc.), the CCL allows
agents to compare apples to oranges in an apples-to-apples
way."
Travelport's Content Curation Layer is a powerful tech-enabler
that uses AI and ML to sift through aggregated, multi-source
content and returns search results faster than the average airline
search response time. It identifies the most relevant offers for
each traveler to create a faster, more intelligent search
experience for the agent. This technology layer simplifies the
delivery of retail-ready content to agencies and helps them curate
options that are most desirable for the travelers.
One of the key features of the CCL is the Content
Optimizer, a new Travelport+ product that offers agency
customers greater control over all content types, including both
traditional and NDC content. With the ability to apply
agency-specific rules, agencies can use Content Optimizer to tailor
search options and results, enhance revenue optimization and
mitigate content choice overload.
"Our travel agency partners know their travelers well, and
Content Optimizer gives agencies the ability to set their own rules
and customize the type of results that are prioritized,"
Webb continued. "This innovative product offers agencies
more control of their content, with the support of AI to save
agencies more time and money."
More information about Travelport's CCL and Content Optimizer
enhancements can be found at
Travelport.com/plus/ai-powered-search-controls.
About Travelport
Travelport is a global
technology company that powers bookings for hundreds of thousands
of travel suppliers worldwide. Buyers and sellers of travel are
connected by the company's next generation marketplace,
Travelport+, which simplifies how brands connect, upgrades how
travel is sold, and enables modern digital retailing. Headquartered
in the United Kingdom and
operating in more than 165 countries around the world, Travelport
is focused on driving innovation that simplifies the complex travel
ecosystem.
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SOURCE Travelport