The company is donating $1 to
Breast Cancer research for every bra sold during the month of
October
MONTREAL, Sept. 30, 2016 /CNW Telbec/ - La Vie en Rose is
proud to announce that it will be contributing once again to the
cause of breast cancer for October Breast Cancer Awareness month.
The leading Canadian lingerie and swimwear specialty retailer will
be donating $1 to breast cancer
research for every bra sold online and in its 178 stores across the
country from October 3 to 31,
2016.
"From the nature of our products and our clientele, it's natural
that la Vie en Rose unites for the cause of breast cancer. I'm
happy to be financially supporting the research of this disease,
which is still today affecting too many women," explains Mr.
François Roberge, President and CEO of la Vie en Rose. "La Vie en
Rose, its employees and its Roses of Hope Foundation supports, and
has supported, breast cancer for many years and the month of
October is an especially fitting time to engage our clientele to
this cause."
MORE THAN MONEY
In addition to supporting this
important cause by donating thousands of dollars to breast cancer
research at the end of October, la Vie en Rose has decided to get
involved in the awareness as well because the fight against breast
cancer is also about doing breast observation and being informed.
For this reason, the company will have an information page on its
website for the month of October, encouraging women to take action
and take the health of their breasts in their own hands.
About la Vie en Rose
La Vie en Rose is the
leading Canadian specialty lingerie and swimwear retailer catering
to women aged 25-45. Known as a bra specialist, la Vie en Rose also
offers a range of lingerie, sleepwear, loungewear, and swimwear.
Acquired in 1996 by President and CEO François Roberge, the chain
now counts nearly 180 boutiques nationwide and 2,000 employees.
Since the beginning of its international expansion in 2004, la Vie
en Rose has opened more than 90 boutiques outside Canada, in 19 countries. Headquartered in
Montreal, la Vie en Rose is a true
Canadian success story and continues its international growth.
lavieenrose.com
lavieenrose.com/breasthealth
#SupportsMoreThanYourBreasts
SOURCE La Vie en Rose