NEW
YORK, July 30, 2024 /PRNewswire/ -- Available
today, Juicy Marbles, the cult brand and pioneer of 100%
plant-based whole cuts, known for creating the world's first
marbled plant-based steak and a formidable 750g tenderloin,
launched a rack of plant-based Baby Ribs with edible bones.
The Baby Ribs feature a similar groundbreaking texture their
products are known for, but this time with a new recipe under the
codename "Marble 3.0," which is one of the cleanest labels in the
plant-based space.
Marble 3.0 - A wholesome new recipe & clean
label
Following a year of selling limited drops of the ribs
to their community online and gathering feedback, available now,
Juicy Marbles launches a retail-ready version of their plant-based
ribs. Here are the key features of the new recipe:
- 32g of protein/serving (complete amino acid profile)
- No thickeners & binders (methylcellulose and
carrageenan)
- Essential micronutrients: iron, zinc, selenium, B vitamins,
vitamin b12
- No preservatives & additives
- 100% non-GMO ingredients
- Nutri score: A
Vladimir Mićković, Co-Founder & Chief Brand Officer, shares: "People want products
with ingredients they understand. A lot of people are adding
plant-based meats to their "protein portfolio," and we want them to
rest assured that they're not eating something that's just
mimicking the sensory aspects of meat, but also provides the
essential micronutrients our bodies need to function. The food
equivalent of "style and substance." The rest of the Juicy Marbles
portfolio will also graduate to the "Marble 3.0" recipe by the end
of 2024.
Fall off-the-bone tender in minutes. Not hours.
One
key difference between animal ribs and Juicy Marbles plant-based
Baby Ribs is that succulent, off-the-bone tender. Marbles' ribs
take a mere 15-20 minutes to prepare, as opposed to 5+ hours with
actual pork. Making gourmet-style pork ribs requires patience and
time. It's usually reserved for special occasions. With Juicy
Marbles Baby Ribs, we aim to make the experience of ribs more
accessible, even to beginner cooks.
Bones made of pure plant protein
To nail the primal
eating experience ribs are known for, Juicy Marbles developed their
own plant-based bones made from pure plant protein, making them
100% compostable and, for more adventurous home cooks, even edible.
Once you've devoured your last rib, you can bake, fry, or air-fry
the bones into puffed, crispy snacks that sport as much protein as
beef jerky or cook them to make hearty stock.
Juicy Marbles continuously strive to reduce waste from the
production process. For the bones and use an excess sidestream of
protein from producing the "meat" part of Baby Ribs and other
products. Protein that is perfectly fine and edible and might
otherwise end up as waste.
The least vegan "vegan product."
Juicy Marbles often
faced backlash from the vegan community because they are open about
not promoting veganism but rather nuanced diets and diverse
cooking. They believe that fixing a broken food system shouldn't
mean breaking the existing food culture.
Vladimir Mićković comments: "The experience
of meat doesn't end with flavor. There is a culture of celebration,
sharing, and belonging around meat—part of a food culture thousands
of years in the making. People want to protect that, and rightfully
so. We aim to add to the rich history of food, not take anything
away from it."
With Baby Ribs, Juicy Marbles continues with its mission to
create meats from plants that serve as ingredients and enable home
chefs to recreate anything from classical French cuisine to
southern barbeque or even fine dining.
When can you try Baby Ribs?
For US customers, they are
available today on www.JuicyMarbles.com
Pricing:
- $59 for 2-pack ($15 shipping fee)
- $94 for 4-pack ($15 shipping fee)
- $139 for 6-pack (free
shipping)
EU & UK will see Baby Ribs gradually roll out in retail by
the end of the year.
About Juicy Marbles
Juicy Marbles is a collective of
creators at the intersection of food, science, and art and also one
of the most hyped brands in the plant-based space. They are behind
the world's first marbled 100% plant-based steak and ribs with
bones.
MEDIA CONTACT:
Ashley
Orfus
Ashley@alabgroup.com
Ashley Goldstein
Ashleyg@alabgroup.com
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SOURCE Juicy Marbles