Company launches new, hand-crafted designs that
celebrate family, faith and summer favorites
KERRVILLE, Texas, July 8, 2024
/PRNewswire/ -- James Avery Artisan Jewelry, a family-owned
jewelry retailer based in Texas,
is launching its new summer designs and much-anticipated Charm
Event today. This year's Summer Collection features hand-enameled
charms, new celestial styles, and artful designs inspired by the
flora and fauna of the season. Combined with the Charm Event
running July 8 – August 5, this release is sure to make this
summer even sweeter.
"We are very excited to bring back the Charm Event, which is
always a favorite with our customers," said James Avery Chief
Product and Revenue Officer Karina
Dolgin. "During the event, with the purchase of two charms,
customers can choose a free charm holder, up to a $78 value. It's the perfect opportunity to
purchase a new design—or stock up on gifts for the coming holiday
season."
Along with the exciting addition of new necklaces and bracelets,
the dangle ring is part of the offer this year. Additionally, this
year's Charm Event features over 100 new charms to choose from
since the last charm event, offering many ways for customers to
tell their stories through charms. This season's new designs
include a colorful slice of watermelon, a positive message of
faith, a tropical fish and new Texas charm featuring some of the states most
popular wildflowers.
"Every year that we offer the Charm Event, we strive to keep it
as exciting as possible with new designs," said Sarah Herr, vice president of merchandising and
design. "Our customer is at the heart of everything we do, and this
event is all about adding meaning and beauty to our customer's
lives, just like James Avery set out to do 70 years ago."
The Charm Event is the perfect opportunity to explore and shop
the new summer designs at James Avery retail stores, online at
JamesAvery.com, at participating Dillard's and Von Maur locations, as well as our airport
stores and select AAFES locations.
About James Avery Artisan Jewelry® – James Avery
Artisan Jewelry, founded in 1954, remains a family-owned company
with a mission to create meaningful jewelry. We offer finely
crafted jewelry designs for men and women in sterling silver,
14K and 18K gold, bronze and gemstones. James Avery
jewelry is designed in the Texas Hill Country, with more than 90
percent of our pieces crafted in Kerrville, Comfort, Hondo and Corpus
Christi, Texas using the finest materials sourced worldwide.
We are a multi-channel retailer with over 120 James Avery stores in
four states. Our jewelry is also available at JamesAvery.com, over
250 Dillard's locations and at Dillards.com and at 37 Von Maur
locations and VonMaur.com. You can also find our designs at airport
stores in Austin, Houston and Nashville, as well as select Army and Air
Force Exchange Service (AAFES) locations.
Follow us @jamesavery on Facebook, Instagram, Twitter, and
LinkedIn, as well as @jamesaveryjewelry on TikTok for new releases,
trends, and behind the scenes.
About this promotion: Purchase two James Avery
charms and/or pendants and an eligible bracelet or necklace and
receive up to $78 off the
transaction. Customers purchasing an eligible bracelet or necklace
priced under $78 will receive that
item's value only. Offer valid 7/8/24
through 8/5/24 while supplies last. Available at
JamesAvery.com, James Avery retail stores, through James Avery
Customer Service, and at select Authorized Retailers. May not be
combined with any other offer or applied to previous purchases. We
reserve the right to limit quantities. No cash/credit back. Glass
Enhancer Beads and Double-Sided Changeable Charm Holder Fobs do not
count as James Avery charms for this promotion.
For more details about the Charm Event and to find your nearest
James Avery retail store, visit JamesAvery.com.
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SOURCE James Avery Artisan Jewelry