Unique, in-store experience features special
collection from the company's archives
KERRVILLE, Texas, Aug. 5, 2024
/PRNewswire/ -- James Avery Artisan Jewelry, a family-owned
jewelry retailer based in Texas,
is rolling out a special traveling trunk show to celebrate its 70th
Anniversary. From Friday, August 16,
until Monday, October 14, customers
will have the opportunity to visit a local James Avery retail store
for four scheduled days to view, try on and purchase exclusive
designs.
"We are so excited to bring 23 designs back for a limited time
to every one of our retail stores across four states," said the
founder's granddaughter, Lindsey Avery
Tognietti.
Avery Tognietti, the recently
appointed director of merchandising and design operations at James
Avery, worked closely with the design and merchandising teams to
curate the collection, bringing her unique perspective growing up
within the company. "I love the artful simplicity of so many of
these pieces that make them so iconically James Avery. I can
picture my mom wearing matching James Avery designs like this when
I was little – which makes the collection feel very nostalgic but
also timeless."
The selection of designs for the trunk show was chosen from
thousands of pieces in the James Avery archives. These heritage
designs were picked to highlight a range of pieces iconic to James
Avery, representing the artistry that has always been an integral
part of the brand. From the sweet Piglet Charm to the artistic
Sunburst Pendant, each of the 23 pieces showcase the unique
craftsmanship and enduring meaning the company strives for.
"We're inspired by nature and the beauty in the world around us,
and that was true from the beginning with Mr. Avery and the early
designers," said Sarah Herr, vice
president of merchandising and design. "I love that these
pieces represent some of the different motifs and styles through
the decades, while still being so versatile and effortless to
wear."
While the collection will be available for customers to view
online and purchase by calling customer service, the trunk show's
mission is to bring store associates and customers together in
person to celebrate.
"My granddad loved to travel to each of our stores and meet
customers on a more personal level," said Avery Tognietti. "So many of our customers have
fond memories of meeting him at their local store, and so we really
wanted to honor that legacy of connection by having pop up trunk
shows for each location."
The trunk shows kick off in Fort
Worth on Friday, August 16 and
will conclude in South Texas on
Monday, October 14. Customers who do
not live near a James Avery retail store can view the designs
online and purchase them through the company's customer service at
1-800-283-1770. All designs in the collection will have a special
70th anniversary. Once the trunk show ends on October 14, the designs will no longer be
available for purchase.
A complete list of trunk show locations and dates is available
online at jamesavery.com/70years.
For details on the history of the company visit
jamesavery.com/about. And, for additional trunk show photos visit
our media library at jamesavery.com/newsroom.
About James Avery Artisan Jewelry®– James Avery is a
vertically integrated, family-owned company located in the heart of
the Texas Hill Country. We offer finely crafted jewelry designs for
men and women in sterling silver, 14K
and 18K gold, bronze and gemstones.
James Avery jewelry is designed in the Texas Hill Country, with
more than 90 percent of our pieces crafted in Kerrville, Comfort, Hondo and Corpus
Christi, Texas using the finest materials sourced worldwide.
We are a multi-channel retailer with 130 James Avery stores in four
states. Our jewelry is also available at JamesAvery.com, over 250
Dillard's locations and at Dillards.com and at 37 Von Maur
locations and VonMaur.com. You can also find our designs at airport
stores in Houston and Nashville, as well as select Army and Air
Force Exchange Service (AAFES) locations.
Follow us @jamesavery on Facebook, Instagram, and LinkedIn, as
well as @jamesaveryjewelry on TikTok for new releases, trends, and
behind-the-scenes content.
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SOURCE James Avery Artisan Jewelry