COBLR, an all-in-one management solution built specifically for
fashion repair businesses, provides a vital tool to scale the
circular fashion economy.
BOSTON, Aug. 6, 2024
/PRNewswire-PRWeb/ -- The creators of Coblrshop, an online source
for luxury shoe and handbag repair, and winners of the 2024
"Reusies'' Most Innovative Reuse Company award in Fashion &
Apparel, have announced the launch of COBLR, a SaaS solution
designed specifically for the management of repair businesses. By
providing an innovative solution to operationalize repair more
efficiently, COBLR addresses a critical gap in the fashion
industry's push toward circularity, supporting the future of
sustainable retail.
By creating the foundation for a
high-quality repair network that brands and consumers can easily
access to extend the fashion product lifecycle, COBLR prepares
fashion repair businesses for the new retail landscape and is a
vital tool for scaling the circular fashion economy.
According to ThredUp's 2024 Resale Report, the global resale
market is expected to almost double to $350
Billion by 2028. With nearly 50% of fashion resale goods
requiring repair, combined with pressure from policy, and a shift
in consumer behavior prioritizing sustainability and buying used,
there is a seismic increase in the demand for repair.
At the same time, fashion repair businesses rely on manual
operations or inexact tech solutions built for general retail to
manage their repair tickets, diverse sales channels, and customers
which ultimately limits business growth and scalability. COBLR
empowers repair shops to move away from manual processes and
streamline operations with a platform that is specifically built
for their businesses.
COBLR's innovative software, which is web-based and can be
easily accessed from any computer, smartphone, or tablet,
includes:
- Customizable Point of Sale (POS)
- Centralized order management across all sales channels
- Automated customer updates and completion estimates
- Robust CRM with targeted marketing capabilities: customer
history, manages customer lists, and builds custom email campaigns
to streamline marketing efforts
- AI-assisted repair diagnostics (in development), an alternative
to custom repair quotes that can become time-consuming and create a
barrier to scale
COBLR's platform helps repair shops navigate this demand and a
shift to a more circular economy by creating the foundation for a
high-quality repair network that brands and consumers can easily
access to extend the fashion product lifecycle.
"In a time where there is a platform, SaaS solution, or app for
seemingly everything, repair has been entirely overlooked," said
Leslie Bateman, co-founder and CEO
of Coblrshop and COBLR. "What an incredible moment to build a
solution for an industry that we care so deeply about, and is also
prime for substantial scale."
To provide circular repair solutions for brands, COBLR is
currently collaborating with Caswell Boot Co., Coclico, and
Adelante to help customers revive their favorite items and build
brand loyalty. COBLR has plans to further enable their brand
solution so that brands can white label their repair programs and
view valuable data related to their customers, quality issues,
reparability, and more.
"At Coclico, our commitment to sustainable practices is integral
to everything we do," said Diana
Haber, Brand Director at Coclico. "We are proud to partner
with COBLR to extend the life of our footwear while helping craft
the next generation of their brand solution to make circularity
more accessible for brands and consumers."
"Fashion is at a pivotal moment, where consumers and governments
are putting pressure on brands to shift to more sustainable
practices," said Emily Watts, the
co-founder and COO of Coblrshop and COBLR. "Repair plays an
essential part in circularity, but is often overlooked. We are
excited to be building the operating system that will enable access
to repair for consumers, brands, and repair businesses and create a
more circular future."
ABOUT COBLRSHOP
Coblrshop is a female-founded tech startup on a mission to make
repair mainstream (again) and the first choice over buying new. Our
goal is to minimize the environmental impact of the fashion
industry while inspiring a cultural shift that values the care and
maintenance of fashion goods. For more information, visit
getcoblr.com or follow us on Instagram, Facebook, LinkedIn or
TikTok.
Media Contact
Andrea Olmsted, SFPR, 1
6198135520, andrea@sustainablefashionpr.com,
sustainablefashionpr.com
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SOURCE COBLRSHOP