Golant, a Seasoned Creative Industry
Executive, Will Advise Seedtag During a Period of
Accelerated Growth
NEW
YORK, July 23, 2024 /CNW/
-- Seedtag, the global leader in contextual
advertising, announced today the appointment of Farah Golant to its Board of Directors.
Golant joins the Seedtag board with over three decades of
experience in executive roles, including serving as the CEO of
All3Media and 22 years at AMV BBDO, where she rose from entry-level
to become Chief Executive and Executive Chairman. She has a track
record of unlocking value through profitable growth, innovation,
and dynamic creative cultures. Across global footprints from
San Francisco to Tokyo, Dubai and London, she has harnessed the power and
purpose of talented people to achieve their best work.
"Seedtag is a company with unique potential for scale AND
significance to positively disrupt the industry," Golant said.
"There is an intelligence here which combines with intuition and
ambition to make a winning formula. Backed by private equity firm
Advent and with the momentum of meteoric organic growth in all
markets, particularly in North
America, combined with smart M&A to complement the suite
of offerings, Seedtag is well placed to win in a future-facing
industry. I love the agenda for growth in an AI-powered world that
finds expression commercially, ethically and culturally."
Golant's expertise spans business transformation, brand
strategy, design, and digital innovation. Her lifetime work has
been scaling businesses and developing new models for talent and
innovation to bring about better economic and social outcomes.
Central to that has been working in leadership, executive, and
advisory capacities across private, public, and non-profit
settings.
"We are delighted to welcome Farah to our Board of Directors,"
said Albert Nieto, co-founder and
Co-CEO, at Seedtag. "Her extensive experience and visionary
leadership in the media and advertising sectors make her a perfect
fit, and we welcome her insight and expertise as we grow the
Seedtag business globally."
Farah's appointment underscores Seedtag's commitment to
strengthening its leadership team with industry experts who share
the company's vision for the future of advertising. Her role on the
board will be instrumental in guiding Seedtag through its next
phase of growth and innovation in an evolving digital advertising
industry.
About Seedtag
Seedtag is the leading Contextual Advertising Company that
creates highly impactful and engaging digital ads within relevant
premium content, powering targeting and returns for top publishers
and the finest brands. The company's contextual AI, Liz, allows
brands to engage with consumers within their universe of interest
on a cookie-free basis.
Seedtag was founded in Madrid
in 2014 by two ex-googlers who wanted to get the most out of
editorial images. Today, it is a global company with more than 600
employees and a significant international presence, with offices in
Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, Peru, Canada,
US, India and Australia.
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SOURCE Seedtag