NEW
YORK, May 15, 2024 /PRNewswire/ -- The
global digital marketing spending
market size is estimated to grow by USD 353.53 bn from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of
8.8% during the forecast period.
For more insights on the forecast market size and
historic data (2018 - 2022) - Download
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Application (Mobile
devices and Desktops), Type (Search ads, Display ads, Social media,
E-mail marketing, and Others), and Geography (APAC, North America,
Europe, South America, and Middle East and Africa)
|
Region
Covered
|
APAC, North America,
Europe, South America, and Middle East and Africa
|
Key companies
profiled
|
Alphabet Inc., AppLovin
Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive
Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., Meta
Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search
Media, Power Digital Marketing, RAPP, Silverback Strategies Inc.,
Thinknow, Thrive Internet Marketing Agency, Twitter Inc., Verizon
Communications Inc., WebFX, and L7 Creative
|
Key Market Trends Fueling Growth
The digital marketing spending market is experiencing growth in
voice search optimization and voice-activated advertising, fueled
by the rise of voice-enabled devices and virtual assistants.
Businesses are responding to consumers' increasing use of voice
technology for tasks like shopping and information access by
optimizing their digital presence for voice-based interactions.
This includes using conversational and long-tail keywords to
improve visibility in voice search results and attract
voice-enabled traffic. Other aspects of digital marketing, such as
data analytics, media consumption, and customer engagement,
continue to play significant roles in business strategies for
Americans in the online world.
Market Challenges
- The digital marketing spending market faces substantial
challenges from ad fraud and brand safety concerns. Ad
fraud involves deceitful practices inflating ad
metrics, resulting in wasted budgets and diminished campaign
performance. These practices include click fraud, bot
traffic, ad stacking, and domain spoofing. Brand safety issues
arise from ads appearing near inappropriate or harmful content,
damaging brand reputation and consumer trust. Key digital marketing
channels include campaigns, ads on World Wide Web (websites, social
media), pay-per-click advertising (Google, Bing, LinkedIn, X,
Facebook Ads), content marketing (written, visual, video), social
media marketing, and video marketing platforms (YouTube, Amazon,
SEO, text messaging, SMS). Ensuring trust and brand safety in these
channels is crucial for successful digital marketing.
Research report provides comprehensive data on
impact of trend, driver and challenges - Buy
Report
Segment Overview
This digital marketing spending market report extensively covers
market segmentation by
- Application
- 1.1 Mobile devices
- 1.2 Desktops
- Type
- 2.1 Search ads
- 2.2 Display ads
- 2.3 Social media
- 2.4 E-mail marketing
- 2.5 Others
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Mobile devices- In the rapidly evolving
digital landscape, market segmentation by application plays a
pivotal role in shaping digital marketing strategies. Companies are
increasingly focusing on digital channels to engage with prospects
and customers, employing various tactics such as pay-per-click,
email marketing, and digital communication. The shift towards
online marketing is driven by the buyer's journey, which is no
longer linear but rather multifaceted, involving text messages,
multimedia messages, and inbound marketing. Relationship-building
strategies are crucial in this context, with short-term offers and
targeted messaging being key components. B2B clients and B2C
customers alike are embracing digital media, with web pages
requiring mobile-friendliness to ensure user engagement. In the B2C
sphere, high-ticket products like cars are being marketed through
various content mediums, including inbound links, blog posts,
e-books, whitepapers, and infographics. Traffic generation is a
critical metric, with discussion online platforms like Facebook,
Twitter, and Instagram being popular channels for engagement.
FinTech startups and industry professionals are also leveraging
digital media to reach their audiences, with engagement metrics
such as shares, comments, and clicks being closely monitored by
traditional marketers and old-school companies alike. In
conclusion, market segmentation by application in the digital
marketing spending market is a dynamic and evolving field, with
various digital channels and strategies being employed to reach and
engage prospects and customers. The focus on relationship-building,
user engagement, and mobile-friendliness is key to success in this
arena.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
In the dynamic realm of digital marketing, businesses allocate
substantial spending on various channels to engage with consumers.
Websites, apps, and mobile devices serve as primary touchpoints,
with social media and search engines acting as influential
platforms for reaching audiences. Services such as online video,
display ads, and digital signage offer unique opportunities for
brands to showcase their content choices. Marketing specialists
meticulously plan the customer journey, employing digital marketing
strategies to maximize impact. Computers, smartphones, tablets, and
third-party websites are essential tools in this process.
Influencers and eBooks further expand the reach of marketing
efforts, making every digital interaction a potential opportunity
for connection and conversion.
Market Research Overview
The Digital Marketing Spending Market is a significant and
ever-evolving sector in the business world. Marketers invest
heavily in various digital channels to reach and engage their
audiences effectively. Devices, such as computers and mobile
phones, play a crucial role in digital marketing strategies. Search
engines and social media platforms are popular marketing tools,
with marketers utilizing targeted ads and content marketing to
connect with consumers. Traditional marketing methods, such as
television and print media, are increasingly being supplemented by
digital marketing efforts. Consumer behavior and trends influence
digital marketing spending, with marketers continually adapting
their strategies to stay competitive. Marketers also leverage
analytics and automation tools to measure campaign performance and
optimize their digital marketing efforts.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Application
-
- Type
-
- Search Ads
- Display Ads
- Social Media
- E-mail Marketing
- Others
- Geography
-
- APAC
- North America
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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