Dickey’s Barbecue Pit Launches New Rewards Program
03 May 2024 - 5:40PM
Dickey’s Barbecue Pit is making it even easier for their loyal
guest to earn FREE pit-smoked barbecue with its new and improved
Big Yellow Cup Rewards program.
Starting on Monday, May 6th, the Texas-style barbecue brand will
be launching their upgraded Big Yellow Cup Rewards Program that is
full of delicious enhancements including:
- More personalized rewards, catered specifically towards their
favorite barbecue offerings
- Extra menu items available for redemption
- Treating our most loyal barbecue guests by introducing special
Mystery Rewards, which are awarded every four transactions
- Offering multiple bonus points opportunities that weren’t
available before
The new program will also introduce Dickey’s Barbecue
Badges. These badges include the “Frequent Face” badge, the
“Sweet Thang” badge, and the “Weekender” badge to name a few.
Barbecue badges are a fun way to earn points while also showing off
your Dickey’s loyalty.
“We are so excited about the enhancements to our Big Yellow Cup
Rewards Program, giving more benefits to our tried-and-true
guests,” said Laura Rea Dickey, CEO of Dickey’s Barbecue
Restaurants, Inc. “There’s never been a simpler way to thank our
loyal fans for enjoying our Legit. Texas. Barbecue. We appreciate
folks choosing to spend their hard-earned dollars with us when
budgets are tight for many, so we want to over deliver on quality
and value, and our rewards program is a way to give more back to
our guests.”
While making these guest-driven enhancements, the barbecue brand
has also updated their website and the Dickey’s mobile app
experience with a more user-friendly interface. These improvements
will explain the new program enhancements in detail, display “New
Available Rewards” to the guests, as well as give them the
opportunity to view their rewards point history.
For full details on the Dickey’s updated Big Yellow Cup Rewards
Program click HERE to direct you to the loyalty section on
www.dickeys.com.
To learn more, follow Dickey’s Barbecue Pit on Facebook,
Instagram and Twitter. Download the Dickey’s Barbecue Pit app from
the Apple App Store or Google Play.
To learn more about Dickey’s Virtual Concepts follow Wing Boss
on Facebook, Instagram and Tik Tok; Trailer Birds on Facebook,
Instagram and Tik Tok; and Big Deal Burger on Facebook, Instagram
and Tik Tok.
About Dickey’s Barbecue Restaurants, Inc.
Dickey's Barbecue Restaurants, Inc., the world’s largest
barbecue concept, was founded in 1941 by the Dickey family. For the
past 80 years, Dickey’s Barbecue Pit has served millions of guests
in 44 states Legit. Texas. Barbecue. ™ At Dickey’s, all our
barbecued meats are smoked onsite in a hickory wood burning pit.
Dickeys proudly believes there’s no shortcut to true barbecue and
it’s why our name isn’t BBQ. The Dallas-based, family-run
barbecue franchise offers eight slow-smoked meats and 12 wholesome
sides with 'No B.S. (Bad Stuff)' included. Dickey’s Barbecue has
550 locations across the United States and eight other
countries.
Dickeys was named to Newsweek’s 2022 America’s
Favorite Restaurant Chains list and USA Today 2021
readers’ choice awards. Dickey’s won first place on Fast
Casual’s “Top 100 Movers and Shakers” list, been named a Top
500 Franchise by Entrepreneur and named
to Hospitality Technology’s Industry Heroes list. Led by
CEO Laura Rea Dickey, who was named among the country’s 50
most influential women in foodservice in Nation’s Restaurant
News, was recognized by Fast Casual’s Top 100 Movers
and Shakers list and honored by Dallas Business
Journal. Dickey's Barbecue Pit has also been recognized
by Fox News, Forbes Magazine, Franchise Times, The Dallas
Morning News, The Wall Street Journal, People Magazine and QSR
Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands
which has more than 700 restaurants nationwide including brands
Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is
led by CEO Roland Dickey Jr. For more information,
visit www.dickeys.com.
- Dickey's launched upgraded Rewards Program
Shannon Santos
Dickey's Barbecue Pit
ssantos@dickeys.com