Atlanta Becomes Cosm's Third Location
Alongside Current Venues at Hollywood Park in Los Angeles, CA, and Grandscape in The Colony,
TX
ATLANTA , July 22,
2024 /PRNewswire/ -- Centennial Yards Company today
announced that it has signed a long-term lease with Cosm, a leading
immersive technology, media, and entertainment company, to create a
70,000-square-foot, three-level immersive entertainment venue,
which will deliver live sports and experiential entertainment in
Shared Reality, as part of the Sports and Entertainment District at
Centennial Yards. Cosm is the first addition to Centennial Yards'
next phase of development, which will bring approximately 470,000
square feet of entertainment, retail and restaurant space,
including a flagship hotel, to a 7.5-acre site adjacent to the
Atlanta Hawks' State Farm Arena and Mercedes-Benz Stadium—home to
the Atlanta Falcons and Atlanta United—as well as the Five Points
MARTA station connecting the site with the rest of the
city.
With a storied history of building some of the most innovative
experiences in the world, Cosm is redefining the way the world
experiences content through Shared Reality – an experience that
bridges the virtual and physical worlds by merging state-of-the-art
visuals with the energy of the crowd and an elevated food and
beverage service. The company's category-defining, live experience
takes fans to the sidelines of the CFP Playoffs, courtside at NBA
games, inside the Octagon at UFC championships, on the pitch at the
biggest Premier League matches, and front row at the most
sought-after events from around the globe.
"Cosm's experience is unparalleled, using its Shared Reality
technology to provide guests with front-row access to global events
from Downtown Atlanta at
Centennial Yards," said Brian
McGowan, President of Centennial Yards. "With existing,
world-class sports venues and the addition of Cosm, we believe
Centennial Yards will become the center of gravity for
entertainment in Atlanta,
connecting people of all ages with an incredible combination of
sporting events, music, bars, restaurants and retail."
"Atlanta is a passionate sports
town with a proud history of hosting the world's biggest events,
including the Olympics, Super Bowls, CFP National Championships,
NCAA March Madness, FIFA World Cup, and more," said Jeb Terry, CEO and President at Cosm. "In fact,
one of my favorite memories is winning the 2001 Peach Bowl in the
Georgia Dome. Now, over 20 years later, the Cosm at Centennial
Yards is the perfect complement to the State Farm Arena,
Mercedes-Benz Stadium, and Atlanta
Convention Center to help make Centennial Yards the Sports and
Entertainment capital of the South, and we are thrilled to work
with CIM Group to make Atlanta our
third location and bring Shared Reality to the East
Coast."
Cosm's third venue at Centennial Yards will encompass 70,000
square feet and feature the company's proprietary technology
throughout, including an 87-foot diameter 12K+ LED dome.
Working with award-winning architecture firm Gensler, the venue
will expand on the foundational design of Cosm's first and second
venues in Los Angeles and
Dallas, respectively, and ensure
its values and iconic features are embodied while still
incorporating unique characteristics that reflect Centennial Yards
and the Atlanta community at
large.
The company's slate of live sports offerings continues to expand
through official partnerships with ESPN, the NBA, NBC Sports, TNT
Sports, FOX Sports, the UFC and more, which will allow guests to
experience live Shared Reality productions of the biggest sports
events in the world.
In addition to live sports, Cosm's programming will
also highlight Cirque du Soleil's timeless production "O" and
immersive art experiences from members of the Cosm Studios Creator
Program, including award-winning new media artist Nancy Baker Cahill; filmmaker, director, and
co-founder of Planetary Collective Guy Reid; renowned DJ and artist
Chris Holmes; and acclaimed composer
and new media artist Ricardo Romaneiro.
"At Centennial Yards, we have the opportunity to reshape a major
area of Atlanta as a walkable and
appealing destination for residents and visitors, and key to that
effort is bringing unique and engaging businesses such as Cosm that
attract people to the district," said Shaul
Kuba, Co-Founder and Principal, CIM Group. The Centennial
Yards Company serves as the master developer of Centennial Yards
and consists of a partnership between an affiliate of CIM Group and
a group led by Tony
Ressler.
Development at Centennial Yards is already well underway, with
the construction of a 19-story boutique hotel and 19-story
residential tower, and additional retail and residential
groundbreakings commencing later this year. Centennial Yards is a
transformative project for Atlanta
and one of the largest private developments in the United States, reshaping an important but
underutilized portion of the city's Downtown formerly known as "The
Gulch" into a dynamic and active 24/7 community. With a master site
plan designed by a global team, the 50-acre Centennial Yards
development will also feature the creation of new city blocks,
public open space and up to 12 million square feet of new modern
retail, hotel and residential buildings, and world-class sports and
entertainment venues.
Cosm's timeline for its Atlanta
venue's opening and a schedule of events upon its opening will be
shared at a later date.
ABOUT CENTENNIAL YARDS
Centennial Yards is a
$5 billion transformational mixed-use
development in Atlanta, the
Southeast's biggest and most influential market. As one of the
largest and most ambitious city-center developments in the country,
Centennial Yards is expected to revitalize 50 acres of
underutilized land in the heart of Downtown Atlanta to connect surrounding
communities and create several new city blocks at the junction of
the rail lines where the city was founded. Once complete,
Centennial Yards is expected to offer 8 million square feet of
world-class new commercial and residential space comprised of 4
million square feet of dynamic retail, entertainment, modern
office, and hotel, and 4 million square feet of new residential, as
well as a vibrant public realm that will provide outdoor gathering
spaces to all Atlantans and visitors of Centennial Yards. Anchored
by major Downtown attractions, including Mercedes-Benz Stadium and
State Farm Arena, one of the Southeast's largest Sports
Entertainment Districts will feature restaurants, bars, a live
music venue and other hospitality destinations. With multiple MARTA
stations linking the campus with the rest of the city, and in close
proximity to the Atlanta Beltline, Centennial Yards is expected to
bring increased connectivity, walkability, and 24/7 living to the
heart of Atlanta. Centennial Yards
Company serves as the master developer of Centennial Yards and
consists of a partnership between an affiliate of CIM Group and a
group led by Tony Ressler. For more
information visit www.centennialyards.com.
ABOUT COSM
Cosm is the leading experiential media and immersive technology
company redefining the way the world experiences content. With a
storied history of building some of the most innovative experience
technology in the world, Cosm provides sensorial experiences for
every type of fan, from sports and entertainment to immersive art
and education. Its immersive venues bridge the virtual and physical
worlds through pioneered technology that expands the realm of
what's possible, connecting people and bringing them together in,
what is called, Shared Reality. As the company continues to expand
to new cities and countries, Cosm is sparking shared passions and
providing guests across the globe with experiences they need to
feel to believe. To learn more about Cosm, visit
www.cosm.com and follow on Instagram, Twitter, Facebook,
LinkedIn and TikTok.
ABOUT CIM GROUP
CIM is a leading investment firm and
alternative asset manager. Since 1994, CIM has sought to create
value in projects and positively impact the lives of people in
communities across the Americas by delivering more than
$60 billion of essential real estate
and infrastructure projects. CIM's diverse team of experts applies
its broad knowledge and disciplined approach through hands-on
management of real assets to deliver excellence to our clients,
stakeholders, and the communities we serve. For more information,
visit www.cimgroup.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/centennial-yards-and-cosm-to-bring-immersive-sports-and-entertainment-venue-to-downtown-atlanta-302202684.html
SOURCE Centennial Yards Company