Kristina Vänni chosen as the brand's new
spokesperson, replacing iconic television host Alfonso Ribeiro for the role
NEW
ALBANY, Ohio, July 23,
2024 /PRNewswire/ -- Following a nationwide search
for kitchen-savvy consumers with a passion for hacks that make
kitchen prep easier, Bob Evans®, America's No. 1-selling
refrigerated dinner sides* brand and family-favorite in the
kitchen, has announced Chicago-area resident and internationally
recognized culinary authority Kristina Vänni as the brand's
first-ever Replacement Spokesperson. In her new role, Vänni will
step into the shoes of the current Bob Evans spokesperson, iconic
television host Alfonso Ribeiro, to
share her tips for kitchen and mealtime shortcuts on the Bob Evans
social media channels and throughout media interviews.
"Kristina's enthusiasm for family-friendly mealtime tips and
recipes personifies the Bob Evans brand and our belief in making
mealtime feel good and taste delicious," said Ciare James, vice
president of brand marketing at Bob Evans Farms. "We welcome
Kristina as the new Bob Evans spokesperson and eagerly anticipate
sharing her knowledge and expertise with busy families
nationwide."
With experience as a food writer, recipe developer and TV host,
Vänni comes to the Replacement Spokesperson role with a long
history of personal and professional passion for kitchen and
mealtime tricks. From savory to sweet dishes, Vänni enjoys
experimenting with new flavors and sharing approachable recipes and
kitchen techniques for amateur and advanced home cooks alike.
"As a busy food writer and mom, I know how valuable it is to
incorporate easy tips and tricks in the kitchen to save time for
the things that matter most," said Vänni. "In my new role as Bob
Evans Replacement Spokesperson, I can't wait to share my favorite
kitchen hacks and recipes, many of which include Bob Evans
farm-fresh, quick-to-table side dishes and breakfast products that
are perfect for busy households like mine."
In addition to earning the coveted title of Bob Evans
Replacement Spokesperson, Vänni will also take home $35,000 and complimentary Bob Evans products.
With her first assignments already underway, consumers can expect
to see Vänni featured throughout Bob Evans social media channels
and website, as well as other public channels, as she shares her
convenient and delicious meal ideas and shortcuts.
For more information on Bob Evans products and to find a
retailer near you, visit BobEvansGrocery.com.
About Bob Evans Farms, Inc.
For over 75 years, Bob
Evans Farms has delivered delicious, quick-to-table, farm-inspired
food that makes mealtime a little bit easier and a lot more
delicious. We're proud to be the No. 1-selling refrigerated dinner
sides*, including many varieties of wholesome, feel-good favorites
such as mashed potatoes and macaroni & cheese, sold in grocery
stores across the country. We're also a leading producer and
distributor of sausage and bacon products, and egg products
including liquid eggs. In addition to our flagship Bob
Evans® brand, our product portfolio includes Simply
Potatoes®, Egg Beaters® and Owens®
Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings,
Inc., a consumer-packaged goods holding company. For more
information about Bob Evans Farms, Inc., visit
www.bobevansgrocery.com.
*Source: Circana Total US MULO Latest 52 week ending
June 23, 2024.
Media Contact:
Carmichael Lynch Relate for Bob Evans
Farms
bobevans@clynch.com
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SOURCE Bob Evans Farms, Inc.