New software powerhouse solves big, complex problems across
subscription management, revenue automation, finance
digitalization, and compliance
LONDON, June 28, 2022 /PRNewswire/ -- Aptitude Software,
a specialist provider of subscription management, revenue
automation, finance digitalization, and compliance software
solutions has unveiled a bold new corporate rebrand that brings to
life the company's ability to see possibility in businesses'
growing complexity. The rebrand comes in response to the 2021
acquisition of MPP Global, accelerated company growth, and
expansion into new product areas and industries.
The new brand identity captures the fresh sense of purpose,
energy, and enthusiasm across the enlarged organization and
reflects the Group's product strategy of expanding on its
capabilities to automate complex finance functions and support
continued global growth across a broad range of sectors.
As well as expanding its product portfolio, Aptitude has
significantly increased its client base and rapidly grown market
share. Jeremy Suddards, Chief
Executive Officer of Aptitude Software, states, "The acquisition of
the subscription management specialists, MPP Global, gave us the
perfect opportunity to rethink our brand." He continues, "At
Aptitude, we're problem solvers and innovators and unravelling the
intricate webs of finance, revenue, subscriptions, and compliance
is our lifeblood. Our teams excel in finding solutions that give
customers the clarity, confidence, and control to help them
succeed. Where other businesses see complexity, we at Aptitude see
possibility."
After a detailed research project that included interviewing a
cross section of clients, partners, and key stakeholders, Aptitude
revealed their new proposition, 'We make the complex
beautiful,' in reference to the complex problems clients bring
to the organization and Aptitude's ability to deliver innovative,
best-of-breed solutions.
"One of the key things to come out of the research was how
passionate our people are - we literally love what we do. Our
organization is now made up of over 500 unique, diverse, global
team members and each one of them is key to our success. They truly
go above and beyond for every client and it's this human element
that we wanted to see come through in our new brand."
The new branding will be rolled out over the coming weeks, with
an updated website and several exciting exhibitions across the
globe over the next few months.
About Aptitude Software
At Aptitude, we love complexity and for enterprise
organizations, finding the joy in this complexity can be the
difference between the mundane and the magnificent. Our software
solutions help companies address the complexities of finance
digitalization, subscription management, compliance, and revenue
automation, providing the clarity, confidence, and control needed
to drive growth. At Aptitude, we make the complex
beautiful.
Our global client base includes some of the world's largest
companies including Aviva, sky, T-Mobile, and NBCUniversal.
Aptitude Software is an operating company of Aptitude Software
Group plc. For more information, please visit
https://www.aptitudesoftware.com
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