NEW
YORK, June 4, 2024 /PRNewswire/ -- Wines of
Alsace USA, in tandem
with Teuwen, an Evins Communications Company, celebrated the
4th edition of Alsace Rocks, a trade, media and consumer campaign.
This year's focus market was New York
City and the program included events for trade and media
along with free tastings for consumers at New York retail locations running until
June.
Wine trade and media experienced the high-quality, variety, and
versatility of Alsace wines at a tasting with 150 different wines
from 30 producers and 9 winemakers on site at GH on the Park. More
than 100 industry guests explored Crémant d'Alsace, Riesling (the
region's calling card, and a perennial sommelier favorite), the
three Pinots of Alsace - Gris, Blanc & Noir, Gewurztraminer,
and blends. Tasting Talks hosted by sommelier ambassadors
Matthew Kaner and Carrie Lyn Strong paired with producers offered
insights into Alsace Pinot Noir (now authorized in 2 Grand Cru
terroir as of the 2022 vintage), and one of France's best-selling sparkling wines, Crémant
d'Alsace, which has also become a US fan favorite.
Wines by the following Alsace producers were featured at the
tasting: Albert Boxler, Albert Mann, Allimant-Laugner, Barmès-Buecher,
Cave de Ribeauvillé, Charles Frey,
Dopff au Moulin, François Baur, François Schmitt, Gustave Lorentz, Hugel, Jean-Baptiste Adam, Josmeyer, Kirrenbourg,
Kuentz-Bas, Léon Beyer, Lucien
Albrecht, Maurice Schoech,
Meyer-Fonné, Ostertag, Paul Blanck, Pierre Sparr, Ruhlmann Schutz, Saint-Rémy,
Schlumberger, Schoffit, Specht, Trimbach, Valentin-Zusslin, Willm
and Zind-Humbrecht. Wineries and their importers stressed the
quality of connections made at the event, especially among the
local retail and restaurant community.
"We were thrilled to bring Alsace Rocks back to New York City," commented Foulques Aulagnon, Export Marketing Manager of
the Alsace Wine Board/Comité Interprofessionnel des Vins d'Alsace
(CIVA). "This is a dynamic market and we are so pleased to support
our local partners and share Alsace wines with a wider audience."
The US overall is the #2 export market in terms of value and #3 in
volume. This market has grown 65% in value since 2013.
The Alsace Rocks program is part of a national campaign created
by Teuwen in 2018, and rolled out by CIVA in 12 countries. This
year's campaign also includes national media relations, influencer
partnerships, and promotions with Wine.Com this summer and fall.
Past iterations of Alsace Rocks events have taken place in
Boston, Chicago and Los
Angeles.
To learn more and view Alsace Rocks participating retailers,
visit alsacerocks.com. Stay up-to-date by following Wines of Alsace
USA on Instagram @drinkalsace and
Facebook @WinesofAlsaceUSA.
PRESS CONTACTS:
USA
Teuwen, an Evins Communications Company
Beth Cotenoff
| beth@teuwen.com
Kaila Raymond
| kaila@teuwen.com
Stephanie Teuwen | stephanie@teuwen.com
ALSACE
CIVA - Comité Interprofessionnel des Vins d'Alsace
Foulques Aulagnon |
f.aulagnon@civa.fr
About Alsace Wines
Located in northeastern
France, Alsace is nestled between
the Vosges Mountains and the Rhine River. On the Vosges foothills,
vineyards are planted on 13 soil types. Alsace grows seven main
varieties including dry Riesling, earthy Pinot Gris, refreshing
Pinot Blanc, exuberant Gewurztraminer, elegant Pinot Noir, and
more. From traditional-method sparklers and rich, late harvest
wines to easy-drinking AOC Alsace and complex Grand Cru bottlings,
Alsace makes it all.
About Teuwen, an Evins Communications Company
Teuwen,
an Evins Communications Company, is an award-winning food, wine,
and spirits public relations and marketing agency with insight and
influence. A collaborative and creative team, authentic industry
connections, and personalized approach to each client produces
strategic, integrated programs across multiple touch points, with
powerful results.
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SOURCE Wines of Alsace