Canada's
premier travel loyalty program to offer more choice, flexibility,
convenience
MONTREAL, April 26, 2018 /CNW Telbec/ - Aeroplan today
released a brand promise outlining its commitment to redefine
travel rewards and continue its ongoing transformation into a
superior travel and booking experience.
Aeroplan will provide members with the freedom to book flight
rewards on more airlines to more of their favourite destinations,
starting in 2020. In the near term, members will have more earning
opportunities to earn more miles with more retail partners, and
select from a bigger pool of accommodations, destination activities
and vacation packages.
Based on input from members looking for more choice, flexibility
and convenience, a new Aeroplan will be delivered in a simplified
and reinvented user experience.
"Our goal is to set a new industry standard for loyalty with a
superior travel offering based on a unique, personalized approach
for every member," said Vince Timpano, President, Coalitions, Aimia
Inc. "We understand that the best way to improve our program is to
listen to the members who use it, and that is exactly what we've
done. Our promise is the first step in reinforcing new Aeroplan
experiences – one that will offer additional opportunities for
members to engage easily with the program, as well as more
occasions to earn miles and an enriched user experience at all
levels of the journey."
Anchored in six brand commitments that are rooted around flight
rewards, value, personalization and member experience, the Aeroplan
promise provides members a sneak peek at things to come. Brand
commitments include:
- The freedom to choose any seat on more of your favourite
airlines: Starting in July 2020,
you won't be limited to seat inventory from one airline or one
network when you want to redeem valued miles. Instead, you'll be
able to choose any available seat from more airlines to more
destinations than today.
- The power to reach your travel plans faster: With the
ability to earn miles faster and redeem for flights on more of
your favourite airlines starting in July
2020, including with future preferred partners, we're
committed to helping our members travel sooner than with other
travel reward programs in Canada,
just as we do today.
- A complete travel offering in one place: Today, you can
browse more car rental options than ever before. Tomorrow, an
intuitive planning and booking engine will offer you a greater
selection of accommodations, destination activities, vacation
packages and inspiring content directly through our website and
mobile app.
- Unmatched convenience & flexibility: When you earn
fast and often, you can get to your travel plans sooner. The
convenience of earning on thousands of everyday items in-store and
online at over 150 partner brands, flexible payment options plus
the ability to earn miles on all cash bookings made with Aeroplan
means realizing your plans is easier than ever.
- A more personalized journey: Enjoy a unique travel
experience that is more rewarding and tailored to your needs as we
proactively serve up suggestions, content and offers based on the
things you like.
- An altogether transformed user experience: Staying at
the forefront of technological trends, we will reinvent your user
experience at every level from mobile to online right up to the
Aeroplan Contact Centre.
Aeroplan's shift to a broader travel offering and enhanced
member experience is already happening. Last year, the company
enriched its car rental rewards and travel search platform.
Additional features and new rewards earning opportunities, like the
one recently announced with Amazon.ca, will continue to roll
out.
As Aeroplan continues to transform, its core focus will remain
the same – ensuring members achieve their travel plans faster than
with any travel rewards program in Canada, just as it does today.
"Our members have been with us for years – they see the value in
the program and they have realized their goals and dreams with us.
Moving forward, our commitment is to help them reach those goals
even faster with more opportunities to earn and redeem at more
touch points, better connecting them with the people, places and
moments that matter most," said Timpano.
Aeroplan will be supporting the launch of its Promise campaign
with the debut of a video featuring member-generated #withAeroplan
social posts submitted during the company's inaugural Moments Worth
Millions contest last summer. Members will be introduced to the
brand promise and six commitments with a new landing page and email
campaign as well as paid media, public relations and social media
programming. To learn more about Aeroplan or watch the video, visit
Aeroplan.com/ourpromise.
About Aeroplan
Aeroplan, Canada's premier travel loyalty program, is
owned by Aimia Inc., a data-driven marketing and loyalty analytics
company.
Aeroplan's millions of members earn Aeroplan Miles with its
growing network of over 75 world-class partners, representing more
than 150 brands in the financial, retail, and travel sectors.
In 2017, approximately 2.7 million rewards were issued to
members including 2 million flights on Air Canada and Star Alliance carriers which offer travel to
more than 1,300 destinations worldwide. Aeroplan's two Flight
Reward options, Fixed Mileage Flight Rewards and Market Fare Flight
Rewards, work together so that members can get access to any seat,
at any time, on all Air Canada flights. Based on a comparison of
Aeroplan Flight Reward bookings against actual market base fares,
and other financial institutions' travel rewards programs', last
year, Aeroplan Members needed fewer miles to fly than with any
other loyalty program in Canada.
In addition to flights, members also have access to over 1,000
exciting specialty, merchandise, hotel, car rental and experiential
rewards.
For more information about Aeroplan, please visit aeroplan.com
or aimia.com.
SOURCE Aeroplan