LAS VEGAS, May 24, 2019 /PRNewswire/ -- On Wednesday, May 22, Adomni launched a
record-breaking national digital out-of-home (OOH) campaign with
Kylie Jenner to coincide with the
release of her new skincare line, Kylie Skin.
This is believed to be the largest single national programmatic
digital billboard campaign ever, according to Adomni, reaching
audiences in over 1,100 U.S. cities, including prominent areas such
as Times Square and Las Vegas Boulevard. The programmatic
out-of-home Kylie Skin campaign targeted 4,300+ U.S. roadside
digital billboards and 1,500+ digital video screens in 200+
shopping malls. Using Adomni's open online buying platform for OOH
screens, the ads ran Wednesday morning shortly before the product
launched on www.kylieskin.com.
"It's always exciting to find new ways to connect with people
and I loved the idea of being able to have my Kylie Skin campaign
show up on billboards simultaneously across the whole country, to
tie in with everything I was doing on social media to promote my
skincare launch," said Kylie
Jenner.
Adomni's programmatic integration with media owners such as
Lamar Advertising, Clear Channel Outdoor, Lightbox OOH Video
Network and Superior Digital Billboards, make it possible to
deliver campaigns at scale.
"The opportunity to show the Kylie Skin team the scale of
out-of-home's reach and the ease-of-use of launching a campaign on
the Adomni buying platform was extremely exciting for us," said
Jonathan Gudai, CEO of Adomni. "Kylie's online and social following
is truly remarkable. Our ability to reach large format, high
profile digital screens in the real world showcased how perfectly
the digital and physical channels work together."
For this campaign, Kylie Skin had multiple pieces of creative
artwork that were switched out throughout the day.
"Thanks to programmatic technology and Adomni's innovative
integration with leading DOOH media owners, this campaign was able
to be executed quickly, at scale, and with maximum impact," Gudai
said. "The world of digital online and digital out-of-home are
coming together. It has never been easier or more affordable
to launch an out-of-home campaign."
About Adomni
Adomni is a self-service online platform that makes digital
out-of-home advertising easy, fast and affordable for everyone.
Advertisers of all sizes and budgets can target audiences using
mobile location data and launch campaigns in minutes, using one of
the fastest growing DOOH networks in the world. Currently, the
Adomni platform has over 70,000 digital screens available across
the U.S., Canada, Europe and Australia.
Adomni was named the best new digital signage software by rAVe
Publications at the Digital Signage Expo in 2018.
Learn more at www.adomni.com.
About Lightbox
Lightbox--formerly Adspace--is a leading digital out-of-home
video network in the U.S., reaching 80+ million consumers monthly
across premier shopping and lifestyle destinations. The premium
video network offers national reach with hyperlocal execution via
4500 can't miss, audio-enabled screens, delivering 100% viewable,
brand-safe and fraud-free impressions to consumers in
decision-making moments. Learn more at www.lightboxooh.com.
About Clear Channel Outdoor Holdings
Clear Channel Outdoor Holdings, Inc. is one of the world's
largest outdoor advertising companies with a diverse portfolio of
450,000 print and digital displays in 31 countries across
Asia, Europe, Latin
America and North America,
reaching millions of people monthly. A growing digital platform
includes over 13,500 digital displays in its international markets
and more than 1,200 digital billboards across 28 markets in the
U.S.
Comprised of two business divisions – Clear Channel
International (CCI), covering markets in Asia, Europe
and Latin America, and Clear
Channel Outdoor Americas (CCOA), the U.S and Caribbean business division – CCO employs
5,600 people globally. More information is available at
www.investor.clearchannel.com, www.clearchannelinternational.com
and www.clearchanneloutdoor.com
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest
outdoor advertising companies in the world, with more than 348,000
displays across the United States
and Canada. Lamar offers
advertisers a variety of billboard, interstate logo, transit and
airport advertising formats, helping both local businesses and
national brands reach broad audiences every day. In addition to its
more traditional out-of-home inventory, Lamar is proud to offer its
customers the largest network of digital billboards in the United States, with over 3,200 displays.
Please feel free to explore our website www.lamar.com or
contact us at hello@lamar.com for additional information.
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SOURCE Adomni