Mirriad Advertising Share Discussion Threads

[tickboo] 19/5/2021 09:54

Very powerful and great news the PepsiCo brands will also include research in their campaigns. A massive plus and easier to justify spending money and redirecting marketing budgets to new areas.

[petewy] 19/5/2021 09:46

Results showed that Mirriad's solution increased consumer awareness of inserted brands by 56%, whilst also driving a 12% uplift in purchasing intent.
It also found a 65% rise in those who actually consumed the featured products within 30 days of seeing the advertising, and with growing consumer aversion to interruptive advertising, another stand-out finding was that 85% of viewers liked the in-content integrations.

These are very important figures imo.

[eeza] 19/5/2021 07:13

RSNO

"Stephan Beringer, CEO of Mirriad, said: "We know how powerful the Mirriad format is, but it's always satisfying to see it spelled out in black and white. At a time when cookies are being phased out by Google, and many adverts are actively ignored, our proven ability to drive valuable connections with audiences in a format they actively prefer can be a real game-changer.

"The fact we are now working with another truly global company - this time driven from the demand side - underlines how Mirriad's ability to prompt consumer decisions and awareness is recognised by some of the biggest global advertisers, content platforms and content creators."

[thesaint5] 14/5/2021 11:04

NASDAQ: TTD

[tickboo] 14/5/2021 10:27

To be honest I thought the Edison note was conservative in its revenue forecasts, hope that's the case! I'm fully loaded and will not sell any but if this for some reason drops back I'll sell elsewhere to buy more. I'm now a little over 350k and don't plan to slice for a good while.Oh and what's TTD?

[tickboo] 14/5/2021 09:57

I believe we had 5 MMs and we now have 6 which is a good sign.

[tickboo] 14/5/2021 08:47

Sadly not recorded.

[18bt] 14/5/2021 07:23

I think there will be one on the Yellowstone Advisory site; the live link has expired otherwise I'd share it.

[tickboo] 14/5/2021 07:20

I missed it. Is there a recording I can listen to?Thanks

[18bt] 14/5/2021 07:14

Rambutan - agree with that assessment. CLearly areas they couldn't give much more detail on, but I was reasonably comforted on Tencent and the sheer number of opportunities which could lead them to dominate the space. The ending of cookies and move to login discussion was interesting.

[rambutan2] 13/5/2021 21:38

Good webinar. Enough snippets to give reasonable confidence that everything on track, albeit timelines can of course stretch out further than impatient investors would wish. However, there is a very very big blue sky on the horizon.

[tickboo] 13/5/2021 10:34

Cash burn of £0.7m/month gives a runway of 4 years but clearly revenue will increase along the way so the runway gets ever longer. I expect the 2022 estimate of £11m will be beaten with I would hope at least 3 Tier 1s signed up by then and I imagine the live offering will also accelerate revenues by then. I added again yesterday and will hold these long term. Onwards and upwards. Hopefully another tier 1 deal closes H1.

[mdchand] 13/5/2021 09:49

New Edison note.

hxxps://www.edisongroup.com/publication/gaining-momentum-2/29479

Interesting to see that my thoughts about the Tencent deal were actually correct - ie they are negotiating the removal of the £2m fee cap. Hopefully that IS the case and if correct, would be validation of the technology from a commerciality perspective.

Have added more.

[thesaint5] 12/5/2021 19:00

It's not if you take 30% and use a GBP USD conversion. Besides it's Disney who are the sellers Mirriad get a cut being 30%. If it was Mirriad as sellers paying out third parties our income stated today would have been considerably higher

[tickboo] 12/5/2021 17:03

If they have suggested we have completed anything over a $200k contract/campaign it should have been subject to an RNS (10% of revenue I believe requires an RNS as material).

[thesaint5] 12/5/2021 16:41

Biggest ever volume day, cracking. 2nd largest volume day was when Tencent got announced to market we then 5 bagged.

Need drop a few names in next RNS, come on Stephan.

[tickboo] 12/5/2021 16:31

Yep the share price has dragged for a while. Possibly someone taking a nice earner from the 40p raise. Fair enough. Hopefully that's the last of them and blue skies ahead.

[thesaint5] 12/5/2021 16:28

No gap on my chart

[thesaint5] 12/5/2021 16:28

I think they've been working those sells for a while, hopefully that's whoever cleared and we're free for real news flow.

[eeza] 12/5/2021 16:26

1st trade I saw was 53p.

[tickboo] 12/5/2021 16:26

Wow, that's why we went so low. Nearly 4m dumped in 3 tranches. Hopefully that's it!

[eeza] 12/5/2021 16:23

Shown on the top right graph.