Mirriad Advertising Share Discussion Threads

[tickboo] 12/5/2021 07:59

October to December is not 6 months.

[kaos3] 12/5/2021 07:58

Framework agreement signed with Tier One US entertainment giant in October 2020 ....

- I expected financial consequences which I can not detect after 6+ months

[thesaint5] 12/5/2021 07:48

Revenues +91% and the important bit there's plenty of cash £35.4 million.

I'm sure Stephan will update us later on Disney and who our new advertising contract is with.

Clearly this years revenues are so far unchanged at £6 million, I assume this will be increased, perhaps when Tencent contract is finalised.

[meganxmas] 12/5/2021 07:44

Hazl partly agree re financials but this is about industry leading technology that could become dominant."The industry increasingly recognises the fantastic results our format delivers as we further develop the protected Mirriad technology that will ultimately define the in-content advertising space. With these factors considered, we are confident about the future growth of our proposition and business."

[hazl] 12/5/2021 07:42

Let's face it it's the financial side the market wants to know about at the moment and I didn't think this was too bad.



Financial overview

-- 2020 revenue up 91% to GBP2.18m (2019: GBP1.14m)
-- Operating loss reduced by 25% to GBP9.09m (2019: GBP12.17m)
-- Cash consumption down 27% to GBP8.06m (2019: GBP11.01m)
-- Net assets at 31 December 2020 up 84% GBP35.3m (2019: GBP19.2m)
-- Cash and cash equivalents at 31 December 2020 up 85% to GBP35.4m (2019: GBP19.1 million)

[kaos3] 12/5/2021 07:37

-- Commercial negotiations complete to replace the expired contract with Tencent Video and detailed contractual terms are now being discussed

[tickboo] 12/5/2021 07:12

Firstly our technology and platform will be at the heart of everything we do in the year ahead - it is vital we press on and further refine our infrastructure to allow it to be effectively 'plugged' into our partners' platforms and the entire ad buying and delivery ecosystem.Secondly, to support this drive for scale, we will further ramp up automation. Improved automation will transform the scale, precision and speed at which Mirriad and our partners look at and plan inventory; decide on the insertion opportunities; process in-content ads, eventually in multiple variations; and track delivery and results for the purpose of optimisation.This is particularly true for our expansion into the music sector and other content areas where Mirriad is in charge of the inventory transaction. New levels of data intelligence, automation and integration will be the pivot into a scaled media proposition. We have a great technical team that we are supplementing with strategic hires. The addition of an experienced new CTO, Philip Mattimoe, at the start of this year is the latest piece in our technology jigsaw.US salesFinally, we must drive more sales in the US in particular. We have added to our US sales capability and this will improve our ability to stimulate direct demand. Alongside this, we will continue to seek opportunities in sectors like music to realise growth potential in our expanding addressable markets.Our technology is patent-protected and industry-defining. With strong fundamentals now in place, I look forward to sharing more detailed updates in this area throughout, what I believe will be, another exciting year for Mirriad. The advertising and media industries are going through times of profound change. From the shift to more streaming services to the sunsetting of the cookie, engaging with consumers needs a new approach and formula. In-content advertising and contextual targeting are the keys to a new era, and the continuous improvements in our protected and awarded technology, as well as the integration with the ecosystem, will ultimately drive the mass adoption of the new format that Mirriad is leading with.

[tickboo] 11/5/2021 16:10

Well let's hope tomorrow isn't a damp squib and we get a detailed post YE update. Clearly we need clarity on tencent, we also suggested another tier 1 likely sign up H1 But unlikely they can give us any detail. 0.2-0.3% of Tier 1 partner $7bn as revenue targeted year 1 so $14m lower end this year, if that still achievable? Anyway, I've asked those questions so will see if I get any answers. Will be up at 7am and hopeful!

[thesaint5] 10/5/2021 19:13

"Not only that, but our unique AI scans content for its emotional context, to find the perfect place for a brand to appear that will resonate with audiences most. This is new."

Excellent read with examples of how product placement can actually enhance product value in eyes of the viewer by emotion and this -

"Audience behaviour is evolving. Gen Z, the biggest generation of all time, with a greater percentage of the world population than any before it, are demanding we communicate with them in smarter ways and on their terms. In partnership with the industry and forward-thinking companies, we believe there’s a way forward beyond ad avoidance. A new advertising age is here, where we’re able to harness emotional targeting to integrate brands in-content at the moments that resonate most deeply with audiences."

[sf5] 10/5/2021 16:55

Indeed, mdchand. It used to be said, 'If a share price reacts negatively to seemingly positive news, the market is trying to tell us something'. I wonder what?

[thesaint5] 10/5/2021 16:20

You have to laugh. 80k buy earlier too, we need more volume to push higher and clear out whoever this seller is, someone is clearly offloading at this level albeit in an orderly fashion.

[tickboo] 10/5/2021 16:02

And down we go, WTF?!

[tickboo] 10/5/2021 14:31

I cannot believe we are flat. I assumed even without the RNS we would have decent buy volume given we are getting an update ahead of the presentation. Very odd!

[mdchand] 10/5/2021 13:55

Muted response to the RNS today. Imagine if the RNS has statsd the following:-

'Ground breaking multi-million dollar marketing deal struck with Pepsico for advertising universally famous Pepsico products (Doritos / Pepsi / Walkers / 7Up) across different geographical territories including N America, S America, Europe and potentially Africa and South East Asia.

This deal will primarily focus on the major US streaming platforms (Disney) but overtime, we envisage advertising on Netflix and Amazon. As the technology scales up, we will help Pepsico target major sports events in US and elsewhere.'

Or perhaps that's just me being optimistic lol

[danieldruff2] 10/5/2021 13:17

It's true, they do assimilate like the Borg. I worked for a multinational that employed thousands in China in the hope that our products would be accepted there. After a few years they realised it wasn't going to happen and the plug was pulled virtually overnight. It was literally the case that we had Chinese colleagues on Friday and on Monday we didn't.

[mauricemonkey] 10/5/2021 13:12

What are the chances that the Tencent won't get renewed on the ground that they'll have *developed their own solution" - you know, the way the Chinese always somehow manage to after a new technology goes to China for the first time. Very odd how that happens consistently.

[thesaint5] 10/5/2021 11:18

I believe the contract works quarterly so in effect the contract runs until 30th June, it is however a good question that needs addressing during this weeks investor conference call.

[eeza] 10/5/2021 10:43

MIRI's agreement with 10cent ran out in March, I think.
No RNS to say that it was renewed.

[tickboo] 10/5/2021 09:52

Indeed - In terms on monetary value of the contract already signed Stephan indicated they generated advertising revenues of $7bn and that the Mirriad target was 0.2-0.3 percent in the first year and then double this by the second or third year. This would translate into revenues of $14m at the lower end of that target.

[danieldruff2] 10/5/2021 09:45

Thanks guys, I already have a few of these, just wondering if I have enough. I flirted very briefly with bidstack but on that one I came to the view that even if it was successful, it wouldn't make much revenue. Different here though.

[thesaint5] 10/5/2021 09:35

That's just Disney revenue estimates.

I don't think many understand what's on offer, get a big advertising deal or say Netflix signing would be a key turning point for share price as it will indicate we're going mainstream and truly transforming advertising as we know it for a modern era.

Like with most company's they pop when you least expect it.

[hazl] 10/5/2021 09:34

I think unfortunately,the tech sector is not so in favour now just as we get going.

However as daniel above indicates, if the money comes in, then we would have to get a rerate surely?

IMO

[tickboo] 10/5/2021 09:24

https://www.yellowstoneadvisory.com/post/a-mirriad-of-growing-revenue-opportunitiesMore content in link above but a snippet re possibly revs below.Looking at some specific events recently Stephan highlighted the signing of a contract with a major US streaming company, that has a number of platforms. This is two year commercial agreement with the first four programs being prepared for advertising inventory and the first campaign running in December. There are seven major streaming platforms in the US (Disney, CBS, Viacom, ATT Warner, Comcast NBC, Netflix and Amazon) and all are targets for Mirriad. The expectation is now that one of these majors has signed the domino effect will see a number following them soon. They are in very good discussions with 3 companies and hope to sign one of these in the next 6 months. In terms on monetary value of the contract already signed Stephan indicated they generated advertising revenues of $7bn and that the Mirriad target was 0.2-0.3 percent in the first year and then double this by the second or third year. This would translate into revenues of $14m at the lower end of that target. The first campaign in December has already been sold and is from a large cereal manufacturer.Looking at China they are very pleased with the progress at Tencent. Mirriad is now a key part of the advertising offer that is sold by the Tencent sales team and over 50 advertisers have been signed up this year. Tencent now talk about in content advertising just like they talk about other advertising opportunities to their brand customers and see Mirriad as a key partner in developing this revenue stream over the coming yearshave been signed up this year. Tencent now talk about in content advertising just like they talk about other advertising opportunities to their brand customers and see Mirriad as a key partner in developing this revenue stream over the coming years

[danieldruff2] 10/5/2021 09:20

Are there any sensible estimations out there for what sort of revenue this will generate? - I don't mean this deal in particular