Mirriad Advertising Share Discussion Threads

[niggle] 29/7/2021 09:22

This information has been percolating around since May. Some nasty insider trading has been going on here which I hope gets investigated!

[danieldruff2] 29/7/2021 09:15

The value of the company is in the patents, depends how you value them for potential revenue generation

[dave4545] 29/7/2021 08:48

£100 mil market cap too.

Hardly screams value does it

[ramridge] 29/7/2021 08:44

"The Board now expects revenues for H2 2021 to be between 70% and 90% higher than H1 2021 revenues"
Well, H2 2021 rev was 0.9 so they expect H2 2021 to be around 1.6m
Add that to H1 2021 makes FY 2021 around 2.8m
That is hell of lot less than broker forecast of around £6m
Sounds more to me like a profit warning.
What am I missing?

[hazl] 29/7/2021 08:43

Yes agree to some extent Masurenguy.

[hazl] 29/7/2021 08:42

As I have a few running on their profit I guess I am in a different position.
But this is an interesting market it might well be big one day and Miri might be part of that.

[masurenguy] 29/7/2021 08:41

Hmmm.....a loss-making company with annual sales below £3m and a market cap of just under £100m at todays price. Whatever the future potential the technology might have, that is an awful lot of jam tommorrow expectation at the current valuation !

[hazl] 29/7/2021 08:40

Yes.
Because of the uncertainty of these small firms it's good to try and protect yourself in the good times if you can.
Which nowadays I try to do.
So I think at this point it is an individual decision and agree mdchand it's horses for courses.
Market doesn't like uncertainty.

[mdchand] 29/7/2021 08:31

Tickboo - signing a contract is one thing, but getting this tech embedded will take time. I think H2 and more importantly H122 will give us a far clearer idea of direction of travel.

[mdchand] 29/7/2021 08:28

Technically, it's not well supported at this level BUT we also know they are talking to all the main digital platforms and while an announcement with Netflix is going to be done on a NDA basis, it will be profoundly Company changing so do you stay out until that announcement, or stay in and wait it out.

I see this Company in a similar way to SEE. I don't know what the future will bring, but in 5 years the market SEE operate in will be x70 bigger and if they can get a slice of that, their growth rates will be exponential.

At some point, I can see Miri's overall addressable market growing at a similar exponential rate. Not forgetting what they might be able to do with youtube.

[tickboo] 29/7/2021 08:27

Ouch. No wonder the big fall. Really disappointing H1. Another Tier 1 sign up needed which was expected H1. I would have expected Pepsi and Disney to have spent more than H1 total.

[hazl] 29/7/2021 08:19

Wait and see I guess.

[janhar] 29/7/2021 08:18

Tempted to buy more at these levels - a short term blip?

[cerrito] 29/7/2021 08:15

Given that China and Singapore sales in H120 were £764 sales in China at least in £ terms were at best flat H120 to H121.

[hazl] 29/7/2021 08:14

That is explained Ceritto.
Good post mdchand.
It is patience though that a lot of investors lack.

Let's hope for a sudden contract coming in that reverses the picture.

[hazl] 29/7/2021 08:11

At least they have cash and US interests are being pursued.

[cerrito] 29/7/2021 08:00

I do not want to be a party pooper but H121 revenues lower than H220 ones.

[mdchand] 29/7/2021 07:57

Interesting to note these figures may be taken 2 different ways. Depends where you look I guess.

The most interesting comment is the annualised revenue of circa 6m by end of the year. I suspect this must be the revised Tencent agreement kicking in, plus expected revenue from existing contracts (hello Disney) signed H1 this year that have yet to fully kick in.

These revenues reflect a new business model disrupting a massive advertising eco system. The size of the market isn't in doubt, its more the speed and penetration that is hardest to guage, and how best to price that.

I draw parallels to boom. The more successful Miri are at disrupting this system, the more exponential the growth as more people adopt this business model. As always, execution risk is the issue but atleast we are very well funded.

[jpearce64] 29/7/2021 07:57

The key positive statement for me was ... "The Board anticipates that the business should achieve an annualised revenue run rate of GBP6m around the end of the year."

[eeza] 29/7/2021 07:53

Yet another buying opportunity.

[hazl] 29/7/2021 07:35

So this might be perceived as temporary perhaps.

[hazl] 29/7/2021 07:34

Things seem better in the UK than Europe funnily enough if this is to be believed.


'The upward growth revision in spend growth this year – to reach a record of 18.2% – would mark an exceptional recovery, after the record declines in 2020,” said Stephen Woodford, Chief Executive at the Advertising Association. “UK ad spend growth also looks set to race ahead of European markets, reflecting the success of the vaccine rollout and fast-rising corporate and consumer confidence. The UK is the global hub for advertising and will also benefit from faster growth in major export markets for UK advertising services. If the AA/WARC expenditure estimates turn out as forecast, then the ad industry will contribute strongly to the nation’s economic resurgence this year and into next.”



thanks to aiden

[danieldruff2] 29/7/2021 07:33

I do wonder how much revenue this kind of business can make, no matter how successful it is