Mirriad Advertising Share Discussion Threads

[hazl] 21/4/2021 11:42

Great find The saint!

[hazl] 21/4/2021 11:41

Good to see you Petewy!

[thesaint5] 21/4/2021 11:18

Daily Mail

[petewy] 21/4/2021 10:27

Back in again. Cold on sidelines

[hazl] 21/4/2021 10:22

Looking forward to how this afternoon's US market receives us!

[hazl] 21/4/2021 10:21

Mirriad Advertising aim to play an important role in the world's growing $500 Billion advertising ecosystem. We're at an historic moment in Media & Advertising, and with the end of cookie based targeting and the unstoppable rise of ad-free and ad-light streaming environments, the marketplace is in upheaval and in need of new solutions," said Stephan Beringer, CEO of Mirriad Advertising plc. "With a $135 Billion total addressable market, upgrading to OTCQX marks a valuable step in Mirriad's strategic plans in the US to provide more global investors access to join our journey, trading with every major US broker, in US hours, in US dollars."

[tickboo] 21/4/2021 09:41

https://www.bbc.com/news/business-56826190.ampHas to be good news for @mirriad. Surely Netflix won't dare increase subscriptions further but will look for new revenue steams and ones that don't disrupt the viewers' experience. Enter #MIRI

[hazl] 21/4/2021 09:31

The Ticker will be MMDDF.

[tickboo] 21/4/2021 08:50

So the afternoons could provide more interest for us.

[hazl] 21/4/2021 07:51

US investors can find current financial disclosure and Real-Time Level 2 quotes for the company on www.otcmarkets.com . The move also enables Mirriad's shares to be traded by all major broker-dealers in the United States and the ability to access Mirriad's Ordinary Shares in US dollars, during US market hours .

[hazl] 21/4/2021 07:49

Mirriad upgrades to New York OTCQX(R) Best Market

Mirriad Advertising plc, the leading in-content advertising company, is pleased to announce it has qualified to trade on the OTCQX(R) Best Market in the United States, home to international brands such as Roche, adidas and Heineken . The market is operated by OTC Markets Group Inc ("OTC Market").

[thesaint5] 20/4/2021 12:39

“To a great degree, it’s going to depend on the opportunities that we see in front of us. We’ve certainly funded our advertising line well going into the year. But frankly, if we see innovation taking off or if we see an opportunity in the marketplace to accelerate investment in order to capture even more growth, we’re not going to be shy about doing that.”

Laguarta said that while newer, “permissible” brands such as Simply and Smartfoods
had delivered, its North American Frito-Lay customers were notably drawn back to its “classics” such as a Lay’s, Doritos, Cheetos and Tostitos.

The modernization of this group will be a key focus for PepsiCo’s marketing teams going into 2020.

“We’re trying to improve the way we market those brands in a way we are personalizing the messages, the way we’re creating unique content for different types of consumers and the way we innovate against those large brands,” he said.

[thesaint5] 20/4/2021 12:19

It would be very welcomed by clubs one would assume given the biggest portion of viewer for say The Premier league are those from China, they can display country specific advertising for each. Also means clubs can monetise those who choose to view via pirate versions etc as you can't block content.

It will be a huge leap forward, Super League is a huge step backwards.. will fans stand united and boycott, I doubt it.

[18bt] 20/4/2021 12:09

That should be a big conflict with the clubs - TV could replace their ground advertising with something else. Even more power to the broadcasters - I suspect they will make or break the super league.

[hazl] 20/4/2021 11:41

Mr Beringer says that the next leap forward will be the ability to digitally add product banners to live sports or concert broadcasts "in real time, or milliseconds after".

"There is huge demand for that," he says. "So a penalty or VAR decision in football could see a new advert pop up behind the referee."

[hazl] 20/4/2021 10:05

Sorry the saint couldn't find the link when I looked back .
Still no harm in repeating it I guess.
I have only just had time to look at it.
Always did like Steve McQueen!

[tickboo] 20/4/2021 09:59

Now gone 3v1 so primed to move higher. Was 1v3 at open. Onwards and upwards.

[boozey] 19/4/2021 20:09

Results in a month, let's hope for a good run up.

[hazl] 19/4/2021 14:53

They attracted the big firms at an early stage of their development that's what I liked.

[hazl] 19/4/2021 14:37

That's more like it!

[tickboo] 19/4/2021 14:29

Love this -PepsiCo tested the Mirriad concept on eight Univision telenovelas, according to Brady, initially focusing on the Pepsi brand before broadening use cases to Quaker, Lay's and Mountain Dew. The company is now in discussions to bring Mirriad's tech to its Latin American and European markets."Because it's digitally inserted, we can adapt the creative," Brady said. "If it's an older piece of content, it might be an older package; this offers us the opportunity to update the assets to be very current and to the right message that we're trying to speak to now, and ideally, to be able to serve specific messages based on targeting cues as well."In the same way that startups lend PepsiCo outside know-how needed to navigate a fast-changing market, PepsiCo can give fledgling businesses greater reach and exposure that would otherwise be difficult to achieve."One of the bigger challenges of working with a partner like Mirriad is they're still a nascent technology and they need help building out their content slate," Brady said. "They were able to bring to us the relationship that they had built with Univision, but as we look to continue to scale this, we've brought and made those relationship connections with some of our bigger partners."

[18bt] 19/4/2021 13:04

Good publicity in that BBC article

[tickboo] 19/4/2021 12:13

I can sell 25k for 56.2p. Looking good.

[yellowstoneadvisory] 19/4/2021 09:10

Nice write up about the collaboration with Pepsi

hxxps://www.marketingdive.com/news/how-pepsico-leverages-startup-expertise-to-keep-pace-with-digital-tech-tren/598507/