Mirriad Advertising Share Discussion Threads

[tickboo] 21/5/2020 14:06

A really good summary.The opportunity here is massive and once one major US streaming provider comes online they all will. I hope they upload the presentation as it's well worth listening to. I imagine given more pitches in April than the whole of 2019 we should get some more good news on campaigns and new client wins. Cash in the bank so very secure for nearly 18 months and you'd expect revenues to be a lot higher. Onwards and upwards

[18bt] 21/5/2020 13:51

Some interesting points which were emphasised on the webinar. Notable for me were:
- Stephan was very critical of the GoToMarket strategy of the previous regime. In particular the big brands and the media buyers didn't know about the technology
- New empahsis on the US as a key market - it is the biggest advertising market, but previous regime concentrated on more marginal markets (India, Brazil). The ambition is the majority of revenue to come from the US. He said "It's only a matter of time"
- A video snippet showed some work with real brands and particularly interesting were the Euopean TV companies, such as RTL
- Talking to all the top 5 agencies like Dentsu/Carat, WPP, Onicom, Publicis and 55% of the top 100 wordlwide advertisers and 80% of the entertainment companies (e.g. Amazon Prime, Fox,itv, Disney etc). The engagement has gone up hugely
- The AI is creating additional value in spotting opportunities of where else ads can be inserted e.g. the back of a London bus, where no adverts are currently dispalyed
- The AI is learning fast on "emotions" and placing ads in the content which is empathetical to the brand - it's a unique feature compared to the competition
- He thinks he will sign up brands and entertainement companies wil sign up in the US and this will create a domino effect
- There were campaigns which were shelved because of COVID, but they are now coming out - so lost time, not lost business. They have had their first P&G campaign. New opportunities have emerged in the past couple of weeks.
- They showed the YSL campaign and the awareness has just come through, which is v. high
- They now have more proof of the impact - e.g. for a drinks brand (prob Pepsi), consumption went up significantly. They were quoting figures like brand awareness up 14 %points (i.e. 50 to 64).There's a Kantar report which recommends considering Mirriad
- Audiences like it much more than traditional advertising
My main takeaway is that the opportunity is much bigger than I thought and the time is now right.
Lastly, there were some high quality questions; he does not know of any direct competition - there are adjacencies.

[hazl] 21/5/2020 13:48

looks like some stake buying....20000 blocks...possibly....thoughts?

[hazl] 21/5/2020 13:13

Anticipation 18BT!


Some will know what is expected of course!

Shares are always about the future!

[18bt] 21/5/2020 13:09

Only starts at 13.15!

[hazl] 21/5/2020 13:04

Ha I think it must have gone well!

[hazl] 21/5/2020 11:40

Do let us know people how it goes I am flitting about everywhere today.

[hazl] 21/5/2020 11:35

Good to see some trading interest just now....

[18bt] 21/5/2020 11:25

Mcfly, this is the best I can find. Can't remember where I originally registered, but hopefully this will work

[mcfly79] 21/5/2020 10:13

18BT - do you have a link to the webinar? thanks.

[hazl] 21/5/2020 08:32

Indeed, also was it Admix
claimed that as adverts are hated then they will be reduced to 90 secs ?

The industry is floundering but requires an answer to its problems.

It's all in a state of flux I watch with interest.

[18bt] 21/5/2020 08:21

TV advertising rates down c40% per view currently. But beginning to hear that TV companies and media buyers are expecting hyper inflation of rates (from that low rate) in Q3 and esp Q4 on the recovery. Mirriad may want to see ad cost inflation as users look for more bang for buck.

[hazl] 21/5/2020 07:58

When you think 18BT of the unprecedented times we live in and the current situation.
Government having to protect firms in some instances by providing finance,furloughs and so on,there ought to be a concerted effort all round to aid them generally.


Companies like MIRI might actually be saving even more money at the moment with the lack of activity in the wider circle in last few months?

They saved 15% last time with reduced spending.
We'll see.
Good luck to them!

[18bt] 21/5/2020 07:49

Looking forward to the webinar at lunchtime today

[hazl] 21/5/2020 07:41

A reminder.....



'Revenue
£1,140k +174% !

Who knows better than Ten Cent!


'Revenue for the year was £1.14 million (2018: £416k), an
increase of 2.7 times following the signature of the key Tencent
deal in July 2019.


During the year the Company continued to
focus on developing its operations in the USA, the world’s largest
advertising market, and Europe.

In the USA the contract with
Univision was renewed and new contracts were also signed
with Condé Nast and Tastemade.


In Europe the particular focus
was on France where the Company has now signed all the major
broadcasters as customers and first campaigns were run with TF1.

We continue to caution that sales cycles with large broadcasters
and distributors are long and it can take some time from contract
signature to revenue generation.



Revenue was particularly strong in China following the signature
of the Tencent deal in July 2019.

This deal runs from April 2019
to March 2021 and guarantees a level of revenue in each contract
year in return for exclusivity in China. The contract also provides
for a volume of advertising seconds to be delivered to Tencent.'

[hazl] 21/5/2020 07:39

A company in the wider industry at a similar point.
Most companies, who wish to flourish starts with a similar balance sheet as they go on the road.


'
Gfinity Fundamentals
30 Jun 2016 (GBP) 30 Jun 2017 (GBP) 30 Jun 2018 (GBP) 30 Jun 2019 (GBP)
turnover 1.45 100.00% 2.38 100.00% 4.32
Here we have a comparable business.
GFIN
Similarly at a stage where it is growing and good businesses need money to flourish and get their business out there.

pre tax profit -3.14 -216.85% -5.33 -224.44% -13.80 -319.55% -12.06 -153.19% m
attributable profit -3.04 -210.13% -5.23 -220.09% -13.57 -314.40% -11.99 -152.40% m
retained profit -3.04 -210.13% -5.23 -220.09% -13.57 -314.40% -11.99 -152.40% m
eps - basic (p) -0.04 -0.03 -0.06 -0.04
eps - diluted (p) -0.04 -0.03 -0.06 -0.04
dividends per share - - - -'

Gfinity Balance Sheet

[andy] 21/5/2020 00:10

HAzl,


I'm never bored, quite the opposite in fact.

I'll take a look tomorrow, I'm always interested in new marketing products.

[hazl] 20/5/2020 22:35

Plenty of cash for the next 12 months. '


The Group’s cash holding at 30 April 2020 was £15.81m and the Directors disclosed that
the Group’s cash burn continues to be not more than £1m per month and is anticipated to gradually improve with increased revenues.
Revenues will increase in 2020 as a result of higher contracted minimum guaranteed revenues.
On the basis of the Company’s internal forecasts the Directors believe that
the Company has sufficient cash resources to fund its activities
until the end of the third quarter 2021..'

[hazl] 20/5/2020 21:30

'Cash flow
Net cash used in operations was £10,951k (2018: £11,921k) as
revenue increased and the Company simplified and restructured
operations resulting in a reduction of costs over the year.
The Company incurred £62k (2018: £137k) of capital expenditure
on tangible assets. Net proceeds from the issue of shares in July
2019 totalled £15,290k (2018: £1,926k) following the successful
fundraising. Cash consumed by the business reduced by over
£2 million over the year as a result of increased income and
reduced costs.
Balance sheet
Net assets increased to £19.2 million (2018: £15.6 million) as
a result of the proceeds from the issue of shares less the losses
for the year. Cash and cash equivalents at 31 December 2019
was £19.1 million (2018: £15.2 million).'

[hazl] 20/5/2020 21:29

At least you are getting a break from your usual residence....must be very boring for you .


15% IS A LOT.

[andy] 20/5/2020 21:21

hazl,


Ok then, nobody mentioned the humongous loss, which isn't that much less than last year, 15% I think, correct?


No need to feel for me, I make my own decisions and don't blame anyone else if they go wrong.

[hazl] 20/5/2020 21:18

No one missed it....greatly reduced from last year.

They have plenty of cash to keep them going and plenty coming in from the Ten Cent deal!

Joined at the hip again I see ...feel for you.

[andy] 20/5/2020 21:16

Everyone seems to have missed this bit:


Revenue £1,140,000 +174%


Cash consumption £11,013,000

[hazl] 20/5/2020 19:01

Worth repeating that!

'Revenue was particularly strong in China following the signature
of the Tencent deal in July 2019.

This deal runs from April 2019
to March 2021 and guarantees a level of revenue in each contract
year in return for exclusivity in China. The contract also provides
for a volume of advertising seconds to be delivered to Tencent.'