Mirriad Advertising Share Discussion Threads

[hazl] 22/5/2020 23:04

continued

'those declines actually accelerated, not least because sucralose has a significantly different taste. US retail volumes of Diet Pepsi fell almost 11% in 1Q 2016, according to market watcher Beverage Digest, compared to under 6% for Diet Coke. Now PepsiCo said it will reintroduce Diet Pepsi with aspartame in September, under the name Diet Pepsi Classic Sweetener Blend, alongside standard Diet Pepsi, sweetened with sucralose.'


lastly product placement has been going on for some time if you care to look here.....

[hazl] 22/5/2020 23:02

I'll repeat it again for you.

[hazl] 22/5/2020 20:46

Err just discussed it above ....shows how little you read.

See 'you see Pepsi I see Coke above.'

I couldn't see anything nasty about my post whereas yours was,in my opinion.

[hazl] 22/5/2020 20:43

Apple and Ads.

[andy] 22/5/2020 20:29

hazl22 May '20 - 11:39 - 832 of 845
0 0 0
You reap what you sow.

-------

I doin't "sow" anything, you don't agree with my opinion so instead of discussing, you simply get nasty about it.


You only demean yourself at the end of the day..........

[andy] 22/5/2020 20:26

18BT22 May '20 - 13:02 - 834 of 842
18bt,


Andy, I should have been a bit more precise in what I said: I conflated brand awareness and propensity to buy. What they actually said was that consumption went up by 14 points after someone has seen a product placement curated by Mirriad. That, in my mind, is a huge increase and demonstrable value. Ideally, we would have had time to ask exactly how this was shown/calculated, but I think we have to take it at face value.

-------

Thank you for clarifying, and yes I would also question how they know that, 14% is a big number, IMO.


If it's correct, and demonstrable, I would imagine they will have some very interested parties knocking on the door.

[hazl] 22/5/2020 20:26

Though the above is older I found it fascinating and obviously ignore some of the geographical location emphasis as 18BT says this has changed to the US now.

'Mirriad follows the native advertising technique but takes it further. Ads can be targeted according to the age, salary, gender, geographical location, and the education of the viewer. Mirriad says they are the “cure for ad blindness, with research proving brands are two times more likely to be top of mind with consumers watching native in-video ads than comparable pre-rolls or interstitial spots”(mirriad.com). They claim to have found the key ingredient in advertising: integration. Since the ads are inside the content, they cannot be skipped. The fact that they are so seamlessly placed maximizes brand visibility and minimizes interruption of the viewing experience (mirriad.com). After just a few years, Mirriad now has partners including Fox, Sony TV, ITV, Viacom, Discovery Channel and Sky; and clients such as Sony Music, Sony Pictures, Pizza Hut, Nestlé, Coca Cola, Sony Ericson, Pedigree, Lexus, Pepsico, Samsung and Honda. The company has offices all around the world from London through Los Angeles, and Sao Paolo through Singapore. '

[hazl] 22/5/2020 20:22

Surely if they implant the brand you like; they are not increasing numbers of new customers, but increasing your likelihood of consuming the item rather quicker than you might have done?

[hazl] 22/5/2020 13:30

Of course people have the alternative of advertising by balloon!
Oh hold on it would have to be weather permitting and a ready made audience!

[hazl] 22/5/2020 13:25

'FranceTV Publicité participated today in "Digital Day" at @Francetele
. The opportunity to highlight our partner @Mirriad
and its augmented reality product placement solution.
#DigitalDayFTV'

reminders of past events and partners for MIRI.

[hazl] 22/5/2020 13:19

A reminder.

[hazl] 22/5/2020 13:14

Wherever there is shorting going on by a certain entity,who shall be nameless,there I constantly find the poster from 831.

Some are blatant deramps others more subtle.
Written for the benefit of other people reading the thread.

[18bt] 22/5/2020 13:02

Andy, I should have been a bit more precise in what I said: I conflated brand awareness and propensity to buy. What they actually said was that consumption went up by 14 points after someone has seen a product placement curated by Mirriad. That, in my mind, is a huge increase and demonstrable value. Ideally, we would have had time to ask exactly how this was shown/calculated, but I think we have to take it at face value.

I only think it was Pepsi as that was a brand he referenced elsewhere. It could indeed have been another brand altogether or another brand owned by Pepsico (e.g. 7UP, Tropicana, Lipton Iced Tea).

Even if it was another brand and this is accurate research, the read across to a Pepsi must be worth $bn in their battle with Coca Cola.

[tickboo] 22/5/2020 11:53

https://simplywall.st/news/exclusive-interview-mirriad-advertising-aim-miri-ceo-stephan-beringer-on-ai-powered-ad-business/amp/?__twitter_impression=true

[hazl] 22/5/2020 11:39

You reap what you sow.

[andy] 22/5/2020 11:20

Hazl,


A bit of a terse response there, you seem to be becoming more like some of the bitter and twisted posters here, such a shame as you contributed at one time.

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So, to address your last post;


18BT said, and I quote "probably pepsi", which is clearly not a fact, but you didn't challenge this, why?


Yet when I suggest it might not have been Pepsi, but perhaps another brand, you then try and patronise me!


Not very nice at all, you are turning into one more very unpleasant poster on ADVFN, what a shame........

[hazl] 22/5/2020 09:12

Don't 'imagine' refer to the factual information produced is my suggestion!

[hazl] 22/5/2020 09:11

Awareness of a brand by the stimulus of an advert, is completely different to 'being aware' of a company called Pepsi.
Presumably what they want, is for people to be reminded of the drink in order to keep it
in mind over and above rivals.

[andy] 22/5/2020 09:00

18bt,

An excellent synopsis, well done for taking the time to post that.


I have one query though, and it's in regard to this comment "


- They now hae more proof of the impact - e.g. for a drinks brand (prob Pepsi), consumption went up significantly. They were quoting figures like brand awareness up 14 %points (i.e. 50 to 64)"


Surely everyone is already aware of Pepsi, just about anywhere in the world, so I cannot see how that can be true. Did they specifically mention or allude to it being Pepsi? If not I would imagine it was another, newer brand.