Mirriad Advertising Share Discussion Threads

[hazl] 05/2/2020 08:26

this is how advertising will be in the future.

[hazl] 05/2/2020 08:19

Yes mdchand .


I particularly like this bit....


'The steady flow of new agreements with top-tier content producers and distributors as well as the growing enthusiasm from major advertisers and agencies are evidence of the accelerating traction in the market and the increasing adoption of Mirriad's proposition."

top-tier content producers.....

[mdchand] 05/2/2020 08:01

This sentence is the holy grail for Mirriads business model 'In the US the Company is in multiple discussions with tier one networks and streaming platforms'.

How many streaming platforms exist and who has an advert free model. Admittedly chatting is one thing, but if they were able to snag netflix.......Come to think of it, it might be cheaper for Netflix to simply buy them.

[hazl] 05/2/2020 08:00

'In the US the Company is in multiple discussions with tier one networks and streaming platforms and signed deals with two global media companies in December 2019; Condé Nast, who produce some of the world's leading digital, video and social brands and Tastemade, whose leading food, home, and travel content reaches 250 million monthly active viewers.

In France the Company now has contracts with the top three TV channels following a deal with M6 shortly before the year end.

These agreements contribute to improved foundations for future revenues, with management confident they underline the Group's continued progress.

The Tencent contract was signed in July 2019 and covers the two years April 2019 to March 2021, with a guaranteed level of revenues for each year. The relationship with Tencent is developing successfully, with an increasing number of Chinese advertisers placing recurring campaigns on the platform, alongside growing interest from global advertisers as well as close collaboration between Tencent and Mirriad technology teams who are actively working on next levels of the proposition for China.

Mirriad expects to end 2019 with cash resources of GBP19.1 million, with monthly cash consumption over the course of that year averaging slightly below GBP1 million per month.

Stephan Beringer, CEO of Mirriad, said: "We continue to make strong progress, following the large-scale strategic reset in 2019. The steady flow of new agreements with top-tier content producers and distributors as well as the growing enthusiasm from major advertisers and agencies are evidence of the accelerating traction in the market and the increasing adoption of Mirriad's proposition."

[hazl] 05/2/2020 07:59

No wonder Tencent backed us up!

[hazl] 05/2/2020 07:57

This is a growth stock and results are as expected.
Figures way ahead and doing nicely in my opinion.


'2019 revenues are subject to audit, but the Company expects them to be 2.74 times 2018 figures, with 2019 full year revenues of GBP1.14m compared to 2018 full year revenues of GBP416k.

The Company has continued to sign framework agreements with leading broadcasters and distributors. After the conclusion of successful tests with Channel 4 in Q4 2019, the company has now signed its first broadcaster agreement in the UK and is expecting to run first live campaigns on Channel 4 programmes in Q1 2020.'

needs repeating!


'revenues of GBP1.14m compared to 2018 full year revenues of GBP416k. '!

[74tom] 05/2/2020 07:25

Burning £1m per month to make £1.1m per annum, what a horrendous business model!

[hazl] 03/2/2020 08:49

I wasn't with it before!

I thought you were referring to me not previous poster!

[aidenabettin] 31/1/2020 12:15

Well I might have to prove you wrong

[hazl] 31/1/2020 12:14

......glad some people have noticed the potential here this morning.

[fillipe] 31/1/2020 12:13

Difficult to see MIRI making any significant progress at all, in the current trade climate and particularly anything dependent on China business - look at the lack of anything truly newsworthy and the steady downward drift in the sp, which is already down by 1/3rd from what I sold at last June.

I'll be happy to re-enter here at around 50% down from where we currently sit and even that will be a risky punt, imo.

f

[hazl] 27/1/2020 14:04

I don't think we've even started yet....
BBC Click watch the video here.
Look another piece on the industry utilising AR /VR using a game as the vehicle.
Think of the unlimited advertsing space!








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[hazl] 21/1/2020 10:17

Back in June....



'The contract will immediately enhance Mirriad's 2019 revenue and will generate "multiple millions of pounds" of revenue over the two-year contract term. '

[hazl] 21/1/2020 10:07

'Tencent has created a vast empire with many of its targets to be found in the UK'

Don't forget....that we
....MIRI have been noticed by Ten Cent.

[hazl] 21/1/2020 10:05

Tencent: the Chinese tech giant you’ve never heard of that is conquering the UK '

from above

[hazl] 19/1/2020 16:21

DO LOOK AT MIRRIAD WEBSITE and look at the screenplay if you haven't seen it before.

[hazl] 18/1/2020 11:28

'What if there were no ad breaks on channels, and the advertising fit right into the TV show or movie? This idea was demonstrated in the 1927 movie Wings, which featured a Hershey's chocolate bar in one scene.'

Thanks to Ivan Guzenko in the Forbes article.

[hazl] 18/1/2020 11:08

Thanks mdchand from the Forbes link


'Soon after, the world embraced the idea of product placement. It's not uncommon to see a movie or TV show character use a well-known product or see that a company's logo is featured somewhere on the screen. The trick doesn't sell the product directly, but subconsciously, customers remember that moment, and when they get the need, they may buy the product featured. This industry has grown to the point that the James Bond film Skyfall boasted $45 million in product placement ads.'

This product placement is now making its way into virtual reality and film. With these capabilities, advertisers could change product placements based on market specifics, perhaps touting Taco Bell for American audiences and a European chain for British viewers.
The largest Chinese video hosting platform, Tencent, has recently partnered with Mirriad AI to test this brand-new, real-time advertising placement mechanism. Banners, ads and corporate logos will appear in videos by request. If an actor drinks coffee, you'll see a personalized ad on his cup, relevant only to you. This feature was demonstrated on Twitter. In the future, such technologies may become a gateway to ultimate branding opportunities, especially when it comes to addressing multi-screen millenials and most tech-savvy Generation Z members.'

[hazl] 18/1/2020 10:50

older reference to above 'Analysts in the City believe the company is a slow burner, but could grow rapidly once it has a number of partnerships in place.'
The Standard

[hazl] 18/1/2020 10:49

Excellent mdchand and good point.


I'm chilled as always knew this was described as a slow burner....hidden strength.

8-)

[mdchand] 18/1/2020 08:43

A nice mention in forbes for Mirriad. If this was listed on Nas it would be multiple times higher. Perfect way for advertisers to get on Netflix.....now imagine that....