Mirriad Advertising Share Discussion Threads

[andy] 20/5/2020 21:16

Everyone seems to have missed this bit:


Revenue £1,140,000 +174%


Cash consumption £11,013,000

[hazl] 20/5/2020 19:01

Worth repeating that!

'Revenue was particularly strong in China following the signature
of the Tencent deal in July 2019.

This deal runs from April 2019
to March 2021 and guarantees a level of revenue in each contract
year in return for exclusivity in China. The contract also provides
for a volume of advertising seconds to be delivered to Tencent.'

[hazl] 20/5/2020 18:59

Revenue
£1,140k +174% !

Amusing that S Prophets think they know better than Ten Cent!


'Revenue for the year was £1.14 million (2018: £416k), an
increase of 2.7 times following the signature of the key Tencent
deal in July 2019.


During the year the Company continued to
focus on developing its operations in the USA, the world’s largest
advertising market, and Europe.

In the USA the contract with
Univision was renewed and new contracts were also signed
with Condé Nast and Tastemade.


In Europe the particular focus
was on France where the Company has now signed all the major
broadcasters as customers and first campaigns were run with TF1.

We continue to caution that sales cycles with large broadcasters
and distributors are long and it can take some time from contract
signature to revenue generation.



Revenue was particularly strong in China following the signature
of the Tencent deal in July 2019.

This deal runs from April 2019
to March 2021 and guarantees a level of revenue in each contract
year in return for exclusivity in China. The contract also provides
for a volume of advertising seconds to be delivered to Tencent.



As at 31 December 2019, nine months into the first contract year,
the Company had delivered 47% of the first year’s contracted
total advertising seconds.


As a result of the increased level of revenue, gross profit increased
to £961k (2018: £272k). As noted in previous years, the Company
is making steady progress in automating key elements of content
analysis and campaign delivery; nevertheless a significant part of
the Company’s cost of sales relates to staff, which is a semi-fixed
cost. As the staff element of this work is largely fixed at current
volumes, margin is impacted by the throughput of work and has the
potential to continue to improve as the volume of campaigns increase.

The Group’s principal cost is staff. The Group undertook a range
of actions to simplify its structure and operations during 2019
and incurred a level of restructuring costs disclosed in our interim
accounts at £351k. Over the course of 2019 administrative expenses
decreased substantially to £13,160k (2018: £14,873k).

[hazl] 20/5/2020 18:49

perhaps they haven't listened to this amch

[amch] 20/5/2020 18:39

Negative article in share-prophets today:

[hazl] 20/5/2020 10:45

I think it looks very encouraging over all for investors in MIRI.

[hazl] 20/5/2020 10:44

'A year of steady progress'.

'2019 was a year of steady progress resulting
in the Company’s highest ever revenues and
creating a strong base for 2020. The Company
announced a successful fundraising of
£16.2 million (gross) at the end of July 2019
which will allow the Company to see through
the two advertising cycles in late 2019 and late
2020. By that time we expect to have clearly
demonstrated the efficacy of the product and
established relationships with customers in our
five core markets: China, the USA, France,
Germany and the UK. All of the Company’s
KPIs improved year on year with both revenues
and customers under contract increasing while
cash consumption decreased.'

[hazl] 20/5/2020 10:42

customers under contract +36%.

[hazl] 20/5/2020 08:41

Also 'Given concerns over data privacy and the impact of advertising, there is a risk of further regulation affecting the Company’s product.
It is essential to educate the market about the use
and impact of the Mirriad product and why it is not “subliminal221; advertising and poses no particular risk to consumers. The Company will also continue to
provide evidence of customer acceptance of this form of advertising.'

from the pdf

[hazl] 20/5/2020 08:39

Looking at the annual report seems that they will not need any more cash until 2021 and that they have plenty at present working through about 1m a month.

[hazl] 19/5/2020 10:01

thanks to aiden

[lukehold] 18/5/2020 17:50

That's one way to look at it

[andy] 18/5/2020 14:53

The options aren't very challenging!


15p, with a current shareprice of 14.5p, valid for 5 years.......

[hazl] 17/5/2020 15:06

17 May '20 - 14:49 - 26248 of 26250 Edit
0 0 0


It's all about 5G as I said earlier on a different board.

Again perhaps we are well served on both counts above ....China or the rest of the markets?
Ten cent anyone?

[hazl] 17/5/2020 15:05

There is an interesting piece in the Raconteur.net today.
References to the future and the changes that have so rapidly happened and seem destined to stay in some cases.

It talks about programmatic advertising .
I hadn't appreciated that already 40% are in that format and will be expected to grow.


Apparently the 'majority of advertisers and marketers already see programmatic as the superior channel when it comes to performance technology,and generally advertisers are also more likely to see programmatic as a better channel for research and insights.'

Raconteur.net

'At the same time,these consumers are by necessity,becoming familiar with reesearching and buying goods online.It's highly likely this will be a habit that outlasts lockdown and it's a huge opportunity for advertisers.'

[hazl] 15/5/2020 11:41

and do look at the showreel,if you're new to this company!

[tickboo] 15/5/2020 11:27

All good and I expect some clients being added from the demo mad month of April (more done then the whole of 2019) in addition to the Western market picking up and streaming co talks accelerating.

[hazl] 15/5/2020 10:35

Interesting blocks of 20000 shown up not just today but from the 12th May because the price achieved is quite out of kilter.
I wonder if it is just Investec's stake just appearing?

Anyway I think their interest will be just the start of us getting more visibility here!

[tickboo] 14/5/2020 09:53

Yeah I think Investec Wealth accumulating over 5% says the turnaround is working and will generate value in the near term. A strong hold and add on any unlikely dips.

[hazl] 14/5/2020 09:06

Very pleased with how this investment is working out.
And Investec Wealth purchasing at this particular time,reinforces my belief!

[tickboo] 14/5/2020 09:01

Bid moving slightly higher with more sells so they're trying to encourage sells by increasing the bid so is an entity accumulating? More IIs or the same ones looking to increase their holding?