Solitics, a leader in engagement automation for fintech and trading platforms, is set to debut its latest innovation—Market Pulse—at the iFX EXPO International 2025 in Limassol, Cyprus. This new feature, powered by the company’s proprietary Follow Engine, enables real-time, hyper-personalized user engagement based on live market activity.

Unlike traditional platforms that send delayed or generic alerts, Market Pulse delivers instant, tailored messages to users based on the assets they follow, hold, or monitor. For example, a user tracking Bitcoin might receive a push notification when BTC spikes: “Bitcoin is moving. Time to act?” Similarly, someone holding Amazon stock could get an in-app alert when the price dips: “Amazon dropped—consider your next move.”

This level of automation allows brokers to re-engage users at the exact moment market events occur, without the need for manual segmentation or campaign setup. The Follow Engine dynamically matches users with relevant market triggers and delivers content through the most effective channel—whether that’s email, push, in-app, or pop-up.

Solitics will showcase Market Pulse at Booth 74 in Hall 1 of the City of Dreams Mediterranean venue on June 18–19. The company aims to demonstrate how this tool can help brokers boost engagement, conversion, and retention—at scale and with minimal operational effort.

Solitics is a customer engagement and data analytics platform founded in 2013 and headquartered in Tel Aviv, Israel. It specializes in helping B2C companies—especially in fintech, banking, iGaming, and brokerage—deliver real-time, personalized customer experiences without the need for complex data infrastructure.

At its core, Solitics connects disparate data sources and turns them into actionable insights. Its platform enables businesses to automate hyper-personalized messaging across channels like email, push notifications, in-app messages, and more. This is all powered by their proprietary data engine, which processes over a billion customer engagements and events daily.

The company emphasizes a customer-centric approach and has earned multiple industry awards for its ease of use and business impact. It’s privately held, with a relatively small team of around 29 employees, and recently expanded into the UK with a registered office in London.

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