Mirriad Advertising PLC (LSE:MIRI) has released its unaudited interim results for the first half of 2025, highlighting key strategic initiatives aimed at positioning the company for future growth. During the period, Mirriad focused on reducing its cost base and expanding into new regional markets, despite navigating internal restructuring and challenging external conditions.

The company expects revenue to strengthen in the second half of the year, driven by a leaner cost structure, market expansion, and continued product development. Part of the restructuring involved establishing a joint venture in the US and advancing white-label opportunities for its platform, steps designed to enhance long-term growth and improve financial performance.

About Mirriad Advertising

Mirriad Advertising PLC is a global leader in virtual product placement and in-content advertising. Its multi-patented, award-winning platform allows dynamic insertion of products and brands into television, SVOD/AVOD, music, and influencer content. Operating primarily in Europe and India, Mirriad creates new revenue streams for content owners while enhancing audience engagement and viewing experiences.

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