Former Dollar General and Macy's Inc. Veteran
Joins the QSR's Executive Team
ATLANTA, July 23,
2024 /PRNewswire/ -- Saucy chicken chain Zaxbys™
today announced the appointment of Chris
Kung as its new Chief Digital Officer,
who will lead the transformation and acceleration of the
company's Loyalty and e-Commerce initiatives. Kung joined the
company on July 15, reporting to
Bernard Acoca, Chief Executive
Officer of Zaxbys.
"Zaxbys rapid expansion requires the investment of world-class
leaders and resources," said Bernard
Acoca, Zaxbys CEO. "Chris's expertise in e-Commerce and
loyalty programs will help drive incremental growth and enhance the
Zaxbys experience as digital touchpoints continue to proliferate
throughout the customer journey. His arrival will help us build
stronger relationships with our guests by deepening our
understanding of their needs and rewarding their patronage with
personalized experiences."
Kung brings over 20 years of innovation and strategy
experience to Zaxbys and most recently served as Chief Digital
Officer at Dollar General, where he led initiatives that
transformed the company into a digital innovator. Kung played
a central role in creating the myDG loyalty
program. Under his leadership, the company's
e-Commerce sales grew 40x in three years, app usage
surged from 1.8 million to 7
million monthly active users, and the DG App earned
the distinction of the #1 couponing app in America.
Prior to Dollar General, Mr. Kung held key leadership positions
at Macy's Inc., where he drove omnichannel technology and
innovation.
Zaxbys is establishing a new Loyalty & e-Commerce Team,
which will report to Kung. This new team will spearhead efforts to
make Loyalty and e-Commerce significant contributors
to its growth. The creation of the Chief Digital
Officer role will open capacity and drive focus for Mike Nettles, Chief Technology Officer, and
Patrick Schwing, Chief Marketing and
Strategy Officer, who both previously oversaw a portion of this
role.
"I am incredibly excited to join the Zaxby's team," Kung said.
"Together, we will elevate the digital guest experience, with
loyalty and e-commerce playing pivotal roles in our ongoing
growth."
Kung holds a Bachelor of Science degree from the
University of California, Los Angeles,
and an MBA in Marketing & Operations from the Wharton School at
the University of Pennsylvania.
About Zaxbys
Founded in 1990, Zaxbys™ is committed to
serving delicious Chicken Fingerz™, Zalads®, wings, and signature
sauces with Southern hospitality and a modern twist. Zaxbys has
over 950 locations in 17 states and is headquartered in
Atlanta, Ga. For more information,
visit zaxbys.com or zaxbysfranchising.com.
Contact:
Hayley London
hlondon@hunterpr.com
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SOURCE Zaxbys