ATLANTA, July 23,
2024 /PRNewswire/ -- Digital Yalo is thrilled to
announce our partnership with PruittHealth, a premier provider of
comprehensive healthcare services. This collaboration represents a
significant milestone for Yalo as we join forces to enhance
PruittHealth's brand presence, drive engagement, and generate
high-quality leads for their skilled nursing facilities and
independent senior living communities.
In early 2024, PruittHealth initiated a thorough reassessment of
their marketing partnerships, issuing an RFP to several esteemed
agencies, including Yalo. Following a rigorous selection process,
PruittHealth chose Yalo for our deep healthcare marketing knowledge
and extensive capabilities in brand strategy, digital engagement,
media planning, and advertising.
Goals and Objectives
The partnership's primary goals are to generate high-quality
leads and boost admissions for PruittHealth's skilled nursing
services. Additionally, we aim to attract inquiries and tour
requests for the Oaks at Whitaker Glen independent senior living
community. Our collaboration seeks to amplify PruittHealth's brand
visibility, highlighting their exceptional care offerings and
fostering meaningful engagement.
PruittHealth's commitment to a holistic continuum of care aligns
perfectly with Yalo's expertise in integrated marketing strategies.
Our campaigns, tailored to emphasize trustworthiness, capability,
and compassionate care, align with PruittHealth's vision of being a
premier healthcare provider. Our experience in designing digital
experiences and executing precise media plans is ideally suited to
meet their needs. Early campaigns are set to go live in July, with
a full acquisition strategy launching in August.
Implementing Expert Strategies
Our initial strategies include crafting targeted paid media
campaigns to drive awareness and engagement, supported by dedicated
landing pages for skilled nursing services to boost conversions. We
began with Patient Journey Mapping sessions to understand better
the barriers patients and their caretakers face when choosing a
facility, streamlining the lead closing process.
Yalo's omnichannel marketing approach ensures that
PruittHealth's message reaches their audience through multiple
channels, creating a cohesive brand experience. By leveraging
data-driven insights, we optimize campaigns for maximum impact and
engagement, delivering the right message to the right audience at
the right time.
Addressing Specific Challenges with Innovation
Yalo's cohesive and targeted campaigns are designed to ensure
higher-quality leads and increased conversions. Our strategies
highlight PruittHealth's holistic continuum of care, ensuring
patients receive comprehensive support at every stage of their
health journey.
Innovation and creativity are at the heart of our approach. Yalo
brings fresh ideas and strategies to develop compelling campaigns
that resonate with PruittHealth's audience and drive impactful
results. We have also connected PruittHealth with a partner for a
new lead attribution system and will provide consulting support
throughout the process, ensuring seamless and effective
implementation.
We look forward to a successful collaboration that will elevate
PruittHealth's brand and drive significant growth and
engagement.
About PruittHealth
PruittHealth is a premier provider of comprehensive healthcare
services, offering a holistic continuum of care that includes
skilled nursing, home health care, and independent senior living.
With a commitment to compassionate care and excellence,
PruittHealth is dedicated to enhancing the lives of their patients
and residents.
About Yalo
Yalo is a full-service marketing agency specializing in
elevating the soul of brands. Their team of strategists, creatives,
technologists and account executives develop innovative marketing
and advertising solutions for clients and their customers across a
variety of traditional and new media formats and platforms. Yalo is
based in Atlanta, GA and
Cleveland, OH, with outposts in
multiple cities across the US.
See recent examples of our creative design, development
& execution for clients in multiple industries.
www.digitalyalo.com
Contact: Arnold Huffman, CEO,
Yalo
ahuffman@digitalyalo.com |
678.590.0834
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SOURCE Digital Yalo