New partnership features video full of "Ironic"
easter eggs and encourages people to take a phone break, plus fans
have a chance to win tickets to see her perform live
CHICAGO, July 23,
2024 /PRNewswire/ -- UScellular is furthering
its commitment to helping people build healthier relationships with
technology by partnering with Grammy-winning artist and wholeness
advocate Alanis Morissette. The new
partnership aims to highlight the ironies of modern day phone usage
in a thought-provoking and entertaining way to promote positive
digital health.
UScellular knows that being constantly connected to phones but
not connecting in real life is more than just ironic, it's a real
problem. Referencing her song, "Ironic", UScellular and
Alanis Morissette are helping
redefine irony through the context of phone use in a true homage to
her original single. Each scene in the new video release is
peppered with both subtle and easy to spot easter eggs inspired by
her original music video and lyrics.
"Defining healthy habits around digital use is so personal and
nuanced. There is a fine line between how digital use can help us
connect in some moments and disconnect us in others." said
Alanis Morissette, Grammy-winning
artist and wholeness advocate. "Together with UScellular, I'm
helping support their focus on the importance of healthy digital
habits, finding the balance and rediscovering genuine human
connection. xoxo"
To get fans involved, UScellular and Alanis Morissette are encouraging people to take
a break and put their phone in US Mode so they can reconnect
with each other distraction free. Additionally, fans can enter for
a chance to win a trip to see Alanis perform live on September 29 in Dana
Point, California. Fans can visit
UScellular.com/BuiltforUS for official rules* and to enter for
their chance to win through August 31.
"We're excited to partner with Alanis
Morissette, who not only knows the importance of healthier
digital habits but also a thing or two about irony as we continue
working to combat over-connection." said Eric Jagher, senior vice president and chief
marketing officer at UScellular. "While our mission is to connect
people to what matters most, we've seen the consequences of being
constantly connected to our phones and are committed to providing
solutions that encourage genuine connection over distraction. The
only thing more ironic than smartphones making people feel
disconnected, is a wireless company telling people to put their
phones down."
With UScellular finding that nearly a third of people are
wanting to take an intentional break from their phone*, US
Mode helps users better utilize customizable native focus
settings on their smartphones. US Mode allows users to set time
limits on social media apps, disable non-human push notifications,
eliminate red notification bubbles for apps and enable pre-set
quiet times.
UScellular is continuing to lead the conversation around
redefining healthy digital connection, launching its "Built For US"
campaign in February 2023 and
inspiring a reset moment with additional initiatives, programs and
tools including:
- A consumer call to action to participate and take a break from
technology on Global Day of Unplugging this year with a
$50,000 donation to Unplug
Collaborative.
- The "Phones Down for 5 Challenge," an invitation for people to
take a phone break in a way that works for them.
- Introduced US Mode, an effort to help smartphone users reset
their relationship with their technology by better utilizing
customizable native focus settings on their smartphones.
- In partnership with Screen Sanity developed the "Smarter Start
Toolkit," a free, downloadable kit for families looking for
guidance on building better digital habits.
- For more information about UScellular's efforts, visit
UScellular.com/BuiltforUs.
*No Purch Nec. Must be 18+ (19+ in NE). Ends 8/31/24. For
eligibility/entry/prize details, see official rules at
UScellular.com/officialrules. Void where
prohibited.
**Between Nov. 28 and Dec. 6,
2023, a total of 1,000 online interviews were conducted
among a nationally representative sample of U.S. consumers between
18-41 years old by Consumer Insights, in partnership with
PureSpectrum.
About UScellular
UScellular is the fourth-largest full-service wireless carrier
in the United States, providing
national network coverage and industry-leading innovations designed
to help customers stay connected to the things that matter most.
The Chicago-based carrier provides
a strong, reliable network supported by the latest technology and
offers a wide range of communication services that enhance
consumers' lives, increase the competitiveness of local businesses
and improve the efficiency of government operations. Through its
After School Access Project, the company has donated more than
$23 million in hotspots and service
to help youth connect to reliable internet. To learn more about
UScellular, visit one of its retail stores or www.uscellular.com.
To get the latest news, visit newsroom.uscellular.com.
Contact: USCDLMediaRelations@uscellular.com
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SOURCE UScellular