DUBAI, UAE, April 30,
2024 /PRNewswire/ -- Retail Media has emerged as the
third wave in digital advertising, outpacing the growth rates of
established platforms like Meta (social) and Google (search). In
just five years, Retail Media has surged to $30 billion in ad revenue, a milestone that took
Social 11 years and Search 14 years to achieve, according to
eMarketer 2022.
This wave of change not only signifies a massive opportunity for
marketers in the UAE, but also showcases a pivotal shift as
businesses embrace commerce analytics. Through harnessing this
data, businesses are empowered to make smarter decisions, driving
significant and positive changes.
Industry reports predict global spending on retail data
analytics is projected to skyrocket, hitting $137.1 billion by 2025. Of this amount the UAE is
expected to contribute a substantial $3.5
billion, a testament to the region's commitment, with major
investments spearheaded by industry giants like Amazon who are
investing $150 million locally.
Retail data is transforming brand-consumer interactions,
offering marketers a clear advantage. Firstly, it allows brands to
explore consumer behaviour, preferences, and buying patterns,
empowering them to customize campaigns for precise targeting and
personalization. Secondly, data-driven insights enhance customer
experiences, nurturing loyalty, and retention. Lastly, it's a
game-changer for optimizing marketing spend, enabling brands to
allocate resources efficiently by identifying high-impact channels
and strategies.
In 2022, programmatic advertising expenditure in MENA soared to
$5.5 billion, marking a 20.1% surge
from the previous year. This growth underscores the pivotal role
programmatic advertising will play in the ongoing retail data
revolution. By automating processes for targeted advertising,
brands can precisely deliver their message to the intended audience
at the optimal moment. Programmatic not only enhances efficiency
but also boosts return on investment through data-driven
strategies.
As the largest online retailer globally, Amazon's vast data
ecosystem has become an unparalleled asset for brands seeking to
expand their reach and engage with potential customers. We Are
Liberty, a global Amazon-accredited managed service partner, has
strategically launched in the region, aiming to assist brands in
navigating and accessing Amazon's extensive data resources.
"At We Are Liberty, we're your trusted partner in navigating the
world of Amazon advertising. We're proud to be an accredited
managed service partner, we offer a personalized approach across
all Amazon channels, and products. Our mission is to make your
advertising journey as smooth as possible, ensuring you have the
support and guidance need every step of the way."
We Are Liberty brings a holistic approach to Amazon advertising,
combining extensive knowledge of the Amazon ecosystem with
meticulous strategy development, seamless media execution, and
real-time campaign reporting. Our proprietary platform, ©WAL,
provides invaluable insights, giving brands a comprehensive
understanding of their campaign performance and actionable data to
drive success.
About We Are Liberty: We Are Liberty is an Amazon-accredited
managed service partner, empowering brands with unparalleled
expertise and strategies to leverage Amazon's first-party audience
data for impactful campaigns and actionable insights. With a global
footprint, their approach unifies Amazon channels and products,
optimizing brand performance within the Amazon ecosystem and
beyond.
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