NEW
YORK, July 10, 2024 /PRNewswire/ -- The
superfood powders market size in UK is estimated to grow
by USD 6.74 billion from
2024-2028, according to Technavio. The market is estimated to grow
at a CAGR of over 8.09% during the forecast
period. Manufacturers in the global superfood powders
market are addressing the volatility in prices through various
strategies. These include forward contracts with suppliers to
secure stable pricing, diversification of sourcing regions to
mitigate supply chain risks, and investment in research and
development to explore sustainable farming practices. Despite
challenges posed by fluctuating prices, the market continues to
thrive driven by increasing consumer awareness of the health
benefits and growing demand for new superfood varieties. Key
players such as Aduna, Unilever PLC, and others are actively
adapting to ensure market stability and meet consumer
expectations.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Distribution Channel
(Offline and Online), Product (Organic, Conventional, , and ), and
Geography (Europe)
|
Region
Covered
|
UK
|
Key companies
profiled
|
Aduna, Barleans Organic
Oils LLC, Creative Nature Ltd., Dream Magic Superfood Powders, Euro
Taste GMBH, Hion Ltd., Indigo Herbs Ltd., Marvellous Superfood,
Miracle Leaf Wellness Ltd., MySuperFoods Ltd., Natures Aid Ltd.,
Navi Organics Ltd., NutriSuperFoods, Nutrisure Ltd., Nuzest Life
Pty Ltd., PharmaCare Europe Ltd., Rheal Superfoods Ltd., Sunfood,
Unilever PLC, and Vegatox
|
Key Market Trends Fueling Growth
The Superfood Powders market in the UK is witnessing an upward
trend, with quinoa and chia seeds continuing to be popular choices.
However, there is a growing preference for other types of superfood
powders, such as turmeric, moringa, pulses, cacao, spirulina,
baobab, acai, and maca powders. Turmeric powder, known for its
anti-inflammatory properties, is gaining traction in the market,
particularly in functional food and beverages that support
post-workout recovery and supplements for the aging population.
Moringa powder, rich in vitamins, minerals, and phytochemicals, is
another rising star, with potential uses as a beauty food
ingredient and in anti-aging products. Additionally, there is a
growing demand for algae-based superfood powders. These newer
varieties and ingredients are expected to drive market growth
during the forecast period.
The Superfood Powders market in the UK is thriving, fueled by
the trend towards healthy living and the desire for nutrient-dense,
immunity-boosting, and detoxifying foods. Superfoods like Moringa,
Chia seeds, Pumpkin seeds, Sunflower seeds, and Blueberries are
popular choices for their antioxidant properties and ability to
reduce inflammation. Brands and companies are catering to this
demand with a range of natural, organic superfood powders,
available in teas, green smoothies, salads, and functional foods
like protein shakes, energy bars, and baked goods. As consumers
become increasingly conscious of diet-related diseases like obesity
and diabetes, there's a growing interest in eco-friendly and
socially responsible food options. Superfood powders offer
nutrient-rich alternatives to inflammation-producing foods,
supporting gut health, brain health, and cognitive function. With
an online distribution channel, these powders are accessible to
millennials and those with busy lifestyles, making them a
convenient addition to a healthy, balanced diet. Functional
superfood powders, such as adaptogenic and immune support blends,
offer additional benefits like stress reduction and antioxidant
protection. As the market continues to evolve, we can expect to see
more plant-based, vegan, and conventional superfood products, as
well as superfruit and adaptogenic blends, catering to diverse
consumer needs and preferences.
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Market Challenges
• The Superfood
Powders Market in the UK faces significant challenges due to the
volatile pricing of key ingredients. Acai berries, a major
superfood, experience price fluctuations due to supply shortages
caused by environmental challenges and production disparities in
their primary production region in South
America. Similarly, chia seeds and cacao have also faced
price volatility due to increasing demand and supply imbalances.
These price fluctuations create production challenges and
demand-supply gaps in the market, potentially impacting the
profitability of manufacturers. Addressing these pricing challenges
will be crucial for the growth of the Superfood Powders Market in
the UK.
• The Superfood
Powders market in the UK is witnessing significant growth due to
increasing consumer awareness towards nutrient-dense dietary
options. Key categories include Vitamins, Minerals, Antioxidants,
Blueberries, Plant-based superfood powders, vegan superfood
powders, Adaptogenic superfood powders, and Functional superfood
powders. Challenges include ensuring Immune support and Cognitive
function through these powders. Eco-friendly practices are a
priority, with use in Smoothies, Protein shakes, Energy bars, Baked
goods, and even Personal care makers and Beauty brands. Traditional
superfoods like Fruits, Nuts, and Seeds are being incorporated,
with a focus on Organic sub-segment and Organic farming practices.
However, concerns over Chemicals, Pesticides, and GMOs persist.
Collaborations, Ethical practices, and Certifications are crucial
for branding and marketing. Beneficial substances like Proteins,
Fiber, and Probiotics are added for Weight loss, Digestion, and
Immunity. Health benefits extend to Chronic diseases, Juices,
Yogurt, Oats, and more. Overall, the market requires strict Quality
control and adherence to Regulations.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This superfood powders market in UK report extensively covers
market segmentation by
- Distribution Channel
- Product
- 2.1 Organic
- 2.2 Conventional
- 2.3
- 2.4
- Geography
1.1 Offline- Supermarkets and hypermarkets have
become the leading distribution channels for superfood powders in
the UK, driven by the expansion of the organized retail sector. The
growing retail industry and the establishment of numerous outlets
offer consumers a wide range of products and the convenience of
finding everything under one roof. Discounted prices and an
enhanced shopping experience add to the appeal. Urbanization and
the rise of convenience stores have also boosted sales, catering to
consumers' preference for on-the-go products and shorter queues.
Independent retailers and specialty stores further contribute to
the market's growth, enabling players to reach consumers directly
through their own retail outlets. Despite the temporary impact of
COVID-19 lockdowns on sales through offline channels, the reopening
of supermarkets and stores has revived market growth, which is
expected to continue during the forecast period.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The Superfood Powders market in the UK is witnessing significant
growth as more and more consumers embrace a healthy lifestyle.
Superfoods, known for their nutrient-dense properties, offer
immunity boost, detoxification, stress reduction, and various other
health benefits. These nutrient-rich options are rich in vitamins,
minerals, antioxidants, and other essential nutrients. Popular
superfood powders include those made from blueberries, plant-based
superfood powders, and vegan superfood powders. Brands and
companies are offering a wide range of superfood powders in various
forms, such as drinks and recipes, catering to the increasing
demand for nutrient-dense dietary options. Millennials, in
particular, are driving the growth of the market, as they seek
convenient and easy-to-consume nutrient-rich options for weight
loss, digestion, and overall health improvement. Superfood powders
made from fruits and plant-based products are gaining popularity
due to their ability to provide multiple health benefits with just
a single serving.
Market Research Overview
The Superfood Powders market in the UK is thriving as more
consumers prioritize a healthy lifestyle. Superfoods, such as
Moringa, Chia seeds, Pumpkin seeds, and Sunflower seeds, are in
high demand due to their nutrient-dense properties and ability to
boost immunity, reduce stress, and support gut health. These
nutrient-rich options are often used in green smoothies, teas,
salads, and other natural foods as part of a diet aimed at
preventing diet-related diseases like obesity and diabetes.
Superfood powders offer functional benefits, including
antioxidants, vitamins, minerals, and adaptogens, making them
popular for immune support and cognitive function. Brands and
companies are responding with eco-friendly and socially responsible
practices, producing organic superfood powders and avoiding
chemicals, pesticides, and GMOs. The market includes a range of
superfood powders, from conventional to superfruit and plant-based
options, as well as vegan and adaptogenic varieties. Superfood
powders can be found in various forms, including smoothies, protein
shakes, energy bars, baked goods, personal care makers, and beauty
brands. E-commerce is a significant online distribution channel for
superfood powders, with millennials driving demand for
nutrient-rich dietary options. The market is expected to continue
growing as consumers seek convenient, nutritious, and beneficial
substances to support their overall health and wellbeing.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product
-
- Geography
-
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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