DIM MAK x TOEI ANIMATION RUNWAY PRESENTATION
NEW YORK FASHION WEEK
NEW
YORK, Sept. 10, 2024 /PRNewswire/ --
Steve Aoki returned to New York
Fashion Week this season with DIM MAK x ONE PIECE in partnership
with Toei Animation to present a groundbreaking immersive runway
experience on September 9th, 2024, at
Artechhouse. The DIM MAK x ONE PIECE: Spring/Summer 2025 Collection
was unveiled as part of Toei Animation's year-long celebration of
the 25th anniversary of the iconic anime series. This
collaboration, proudly presented by Steve
Aoki's Dim Mak Collection and Toei Animation, represents a
transformative moment for anime in the fashion world, where the
bold and adventurous spirit of One Piece meets the cutting-edge
designs of Dim Mak.
The DIM MAK x ONE PIECE: Spring/Summer 2025 Collection pays
homage to the exhilarating world created by Eiichiro Oda, featuring designs inspired by the
series' Egghead arc. The collection brings to life the vibrant
personalities of beloved characters like Monkey D. Luffy and his
Straw Hat crew. The immersive runway experience combined images and
elements from the series, transporting guests into the world of One
Piece in a way never before seen in fashion. This historic
collaboration signifies the future of anime's influence on global
fashion, merging storytelling with high design.
For the Spring/Summer 2025 season, DIM MAK x ONE PIECE
introduced an array of dynamic silhouettes, pushing the boundaries
of traditional anime-inspired fashion. The collection featured
innovative new materials and bold design elements that reflected
the adventurous essence of One Piece. Key pieces from the
collection included a bomber jacket style which reappeared
throughout several character-inspired looks including Zoro, Lilith,
and GEAR5, a graphic printed athletic mesh jersey which were seen
in the looks inspired by Bonney, Trafalgar Law, Franky, and York,
and a standout tapestry-inspired embroidered jacket serving as the
closing finale look for GEAR5. The brand's commitment to innovation
was evident throughout the collection, seamlessly integrating the
adventurous spirit of One Piece into each design. The collection's
color palette drew inspiration from the bright and bold colors we
see on the island of Vegapunk, incorporating vibrant hues and bold
contrasts that mirrored the dynamic world of One Piece.
DIM MAK x ONE PIECE also expanded on product offerings with
new accessories, including embroidered six panel caps, satin
trucker hats, and faux fur-lined quilted satin trapper hats. Each
piece reflected the collection's theme, blending functionality with
bold design. The collection also introduced a molded silicone boot
style directly inspired by the amine arc, a testament to the
brand's commitment to pushing the boundaries of fashion and
anime-inspired design in collaboration with Toei Animation, the
runway presentation featured a fully immersive experience that
brought the world of One Piece to life. The show incorporated
unique and outlandish fashion themes, creating a dynamic
environment that blurred the line between fashion and
storytelling.
"This collaboration between Dim Mak and One Piece is a dream
come true. It's a mashup of everything I love – fashion, music, and
anime – all in one. As a huge fan of One Piece and Luffy, I'm super
inspired by his drive, his fearless spirit, and how he turns
obstacles into opportunities. This partnership is all about
celebrating that energy with bold, dynamic fashion that captures
the vibe of One Piece while repping the street style that Dim Mak
is all about." - Steve Aoki
The runway show's casting featured a diverse lineup of models,
including notables like Noah Lyles,
the American track & field athlete and Olympian, and
Junelle Bromfield, the Jamaican
track & field athlete, who brought the collection to life on
the runway.
SS25 HIGH-RES RUNWAY IMAGERY: HERE
Photo Credit: Kohl Murdock
Creative Direction: Steve Aoki /
Toei Animation
©Eiichiro Oda/Shueisha, Toei Animation.
One Piece, and all logos, character names and distinctive
likenesses thereof are trademarks of Toei Animation Co., Ltd.
For more information, please contact:
Dim Mak: Hanna Magstadt |
hanna@chapter2agency.com
Toei Animation: Scott Barretto |
scott-barretto@toei-anim.co.jp
About Toei Animation Inc.
Based in Los Angeles, Toei Animation Inc. manages the
distribution of Toei Animation's top properties, including
franchise series Dragon Ball, Sailor Moon, One Piece, Digimon,
Saint Seiya and many others, to North
America, Latin America,
South Africa, Australia and New
Zealand. Toei Animation's Los
Angeles office also oversees all categories of consumer
product licensing based on its film and television brands within
these territories. For more information, please visit
toei-animation-usa.com.
About One Piece
Produced by Toei Animation and based
on the top-selling manga title of all time by creator Eiichiro Oda, the iconic episodic series "One
Piece" debuted on Japanese TV in 1999 and features pirate Monkey D.
Luffy and his Straw Hat crew on their epic quest to find "One
Piece," the legendary treasure of the former King of the Pirates,
Gol D. Roger. Now 25 years since the
series' broadcast premiere, "One Piece" has taken its place as part
of mainstream pop culture, attracting fans of all ages. Today, the
franchise encompasses 15 feature films, numerous video games, a
trading card game and a constantly expanding catalog of licensed
apparel, footwear, accessories, toys & games, sporting goods,
gifts & novelties, household goods, food & beverage and
location-based entertainment.
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SOURCE DIM MAK