New, industry-first solution helps retail
marketers optimize Cash Back budgets for increased performance with
minimal financial risk
SAN
FRANCISCO, Feb. 5, 2025 /PRNewswire/ -- Rakuten,
the leading Cash Back shopping platform, launched Programmatic
Loyalty, an industry-first advertising solution that leverages AI
and Rakuten's robust first-party data to deliver performance-driven
outcomes—all with a guaranteed return on ad spend (ROAS). Retailers
leveraging Programmatic Loyalty are already seeing impressive
results. A leading home and garden brand experienced a 107%
year-over-year increase in shoppers during the second half of 2024
during its ongoing campaign.
With Programmatic Loyalty, brands and retailers can build and
execute campaigns in three steps, designed and optimized using
automation, data and personalization strategies:
- Aligned performance – Define campaign gross
merchandizing value (GMV) based on budget and guaranteed ROAS.
- Fixed commission rate – Consistent commission rates
throughout each month-long campaign.
- Dynamic Cash Back and media spend – Leverage data
and AI to dynamically adjust personalized incentives and placements
to drive higher GMV, such as flexing Cash Back rates, targeting
different audiences and purchasing media inventory.
In addition to an increase in shoppers, the leading home and
garden brand also saw an 81% rise in trips and a 5% boost in
average order value (AOV) during the same period while consistently
meeting its monthly ROAS goal.
"Programmatic Loyalty is revolutionizing the way in which
retailers approach their affiliate investments," says Julie
Van Ullen, Chief Revenue Officer at Rakuten Rewards. "We
trust our technology, data and in-house expertise enough to take a
bold stance and deliver a goal-based solution for retailers. That's
something no other rewards platform can offer."
For more information, click here.
About Rakuten
Rakuten is a leading shopping
platform that offers Cash Back on purchases from all your favorite
brands. By partnering with thousands of brands in apparel, health
and beauty, dining, grocery, travel, on-demand services,
subscription boxes and more, Rakuten helps members save and get
more on everyday purchases. Since its founding in 1999, Rakuten has
become the largest and most rewarding shopping experience, and its
members have earned $4.6 billion in
Cash Back just for shopping through Rakuten. For more information,
visit Rakuten.com.
Rakuten® is a registered trademark of Rakuten Group,
Inc., registered in the U.S. and other countries. All other
trademarks are property of their respective owners. ©2024 Ebates
Performance Marketing, Inc.
Contact:
Steven Shaw
steven.shaw@rakuten.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/rakuten-launches-programmatic-loyalty-ai-powered-ad-solution-drives-performance-and-guarantees-roas-for-retailers-302368914.html
SOURCE Rakuten Rewards
