IRVINE, Calif., July 18,
2024 /PRNewswire/ -- As first reported by
TCPAWorld.com, robocalls to U.S. households have plummeted by
nearly 1.8BB in the first-half of 2024 as compared to 2023.
Data from YouMail's Robocall Index confirms robocalls have been
down every month of 2024 as compared to last year—with robocall
volumes dropping 730MM year-over-year in June, 2024
alone.
Industry legal titan Eric J. Troutman—one of the powerhouse
attorneys behind legendary marketing law firm Troutman Amin, LLP—
explains the drop is the result of tighter standards in America's
"lead generation" industry.
"The vast majority of unwanted robocalls that come from onshore
call centers are the result of marketers calling people they have
been told want to hear from them," Troutman explains. "The law
requires marketers to only call consumers with consent—and most of
the time they think they have it. But often times, they
don't."
The problem, according to Troutman is middle-man companies
operating websites and selling data from consumers who provide
their information online, never realizing they are signing up to
receive robocalls. These companies will often sell that data
dozens—or even hundreds—of times, and sometimes to companies that
have nothing to do with the original request.
"Each individual marketer is essentially being lied to—told that
the consumer wants to hear from them. But it isn't true. And the
lead generator pockets the cash and moves on to sell that same
consumer's data to someone else. Its disgusting." Troutman says.
"And ironically the consumer thinks the marketer is to blame, when
they really aren't. The real bad guy is hidden away. This is a
massive problem. And one I knew I had to fix."
Joining together with compliant companies and good actors in the
lead generation and direct-to-consumer marketing space Troutman
created an organization called Responsible Enterprises Against
Consumer Harassment (R.E.A.C.H.) with the stated ambition of
stopping 1BB unwanted robocalls each month.
"When I looked at the numbers I knew an industry-group setting
tighter standards on the sale of consumer data would have a massive
impact," Troutman said. "If good businesses worked together to
treat consumers right we could stop hundreds of millions of
robocalls monthly—without harmful government interference. And it
is working."
Through the work of R.E.A.C.H. industry participants agree to
only use clear and transparent forms advising consumers of exactly
who is going to contact them, for what purpose, and for how long.
Plus R.E.A.C.H. members agree to limit the number of times they
will contact a consumer and never sell a consumer's data without
permission.
"We want to make it safe to pick up the phone again. When done
right lead generation is a super power for the American economy—it
helps small businesses connect with consumers who need their goods
and services. But when done wrong it can result in harassment and
abuse—and it has to stop," Troutman concludes. "The goal of
R.E.A.C.H. is to ultimately assure no American cell phone rings
without the consumer expecting and wanting that
call."
To learn more about R.E.A.C.H. and its mission visit
reachmbc.com.
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SOURCE Troutman Amin, LLP