BOSTON, July 23,
2024 /PRNewswire/ -- In the dynamic world
of beauty franchises, a significant shift is capturing the
attention of both consumers and seasoned entrepreneurs. Leading
this transformation is Pure Glow, an innovator in the airbrush
tanning world. Since announcing its franchising initiative
late last year, Pure Glow has successfully signed seven new
franchise partners.
Pure Glow's experienced franchise
partners validate the opportunity for its national expansion
plans.
Pure Glow stands out as the next big beauty franchise due to the
impressive pedigree of its new franchisees, all hailing from the
beauty industry. Five of these partners are experienced Drybar and
European Wax Center franchisees, drawn by their deep understanding
of the beauty service sector. Additionally, two partners from the
retail beauty industry have recognized Pure Glow as a pioneer in
the growing trend of sunless tanning.
Simplified Operations
Shannon Williams, the first
franchisee who committed to Drybar, epitomizes the appeal of Pure
Glow. Renowned for her strategic foresight and operational mastery,
Dallas-native Williams was drawn
to Pure Glow's streamlined model. "The model solves most pain
points in the beauty service industry. Lauren has an amazing
tanning formulation, designed a beautiful experience, and is
evolving the archaic tanning salon franchise model," Williams said,
emphasizing the simplicity of operations and visionary leadership
at Pure Glow. The average Pure Glow studio employs 8-12 employees,
compared to 25-30 stylists at each Drybar location. Her first
location will open in the fall at Mockingbird Station in
Dallas, TX.
Ease of Licensing
Joy Vertz, the current Drybar
franchisee of the year, highlighted the lack of licensing
requirements for airbrush specialists as a pivotal attraction. "If
you talk to any beauty and wellness franchisee, their biggest pain
point is recruiting and retaining licensed service providers. Pure
Glow can recruit from a wider pool of applicants since there are no
licensing requirements for airbrush specialists," Vertz noted.
Vertz plans to replicate the geographic reach of her current
Drybars in Wisconsin and
Illinois with Pure Glow.
Elevated Experience
Erinn Moss, set to introduce Pure
Glow to Michigan, was drawn to the
brand's emphasis on aesthetically pleasing studio designs. "There
is definitely a need to create an elevated experience that Pure
Glow can deliver," Moss observed. She believes that the upscale
service offering of Pure Glow will complement her Drybar ventures,
providing clients with a comprehensive beauty solution. Moss plans
to open future locations where Drybar and Pure Glow can operate
side by side.
Executive Expertise
A key differentiator for Pure Glow is its executive team. Libsey
James, an early franchisee of European Wax Center and Orange Theory
Fitness, recognizes the caliber of talent that founder Lauren Rampello Becotte has assembled. This team
includes seasoned professionals like Sean
Bock and Lynn Griffin, whose
backgrounds in launching and supporting beauty franchises like
Drybar and Heyday Skincare are unparalleled. "The service offering
combined with the talent of the whole team made this a very
compelling opportunity for me. It definitely harkens back to the
early successes I witnessed at European Wax and Orange Theory
Fitness," James shared.
Franchise Partner Collaboration
Founder Lauren Rampello Becotte
emphasized the mutual benefits and growth that come from partnering
with franchisees. "Our franchise partners are indispensable as we
venture into redefining the spray tan franchise category. They
bring invaluable insights that are pivotal for our national
expansion, much like the growth Drybar and European Wax experienced
15 years ago," she stated.
As Pure Glow carves its niche, the influx of Drybar and European
Wax franchisees signals a broader industry shift towards
health-conscious, accessible, simplified operations, and refined
beauty services. This movement, championed by visionaries like
Williams, Vertz, Moss, James, and Rampello Becotte, and supported
by an experienced executive team, is setting new standards for
excellence and customer satisfaction in the sector. Pure Glow plans
to open its third company-owned location this year, supporting
franchise openings in Phoenix,
Dallas, Nashville, Sarasota,
FL, Birmingham, MI,
Milwaukee, WI, and Chestnut Hill, MA.
About Pure Glow
Open since 2015 and franchising since 2023, Pure Glow is the
airbrush tanning concept that is committed to re-defining what it
means to provide a healthy and high-quality sunless tan. With two
locations open and operating in Boston, the brand is looking
for excitable, friendly and fun franchise partners who are
interested in defining the industry standard around safe, organic
and effective sunless tanning. The average cost to open a Pure Glow
studio ranges from $335,700 to $661,850. For more
information on franchising, please
visit https://www.pureglow.com/franchise.
Contact Information: Sean
Bock, Pure Glow | sean@pureglow.com
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SOURCE Pure Glow