New Ad from Alliance to Protect Home Care
Features Emotional Pleas from Home Care Users
ALBANY,
N.Y., Dec. 17, 2024 /PRNewswire/ -- Today,
The Alliance to Protect Home Care announced that it is launching
its latest digital and TV ad as part of its larger campaign to
protect New York's Consumer
Directed Personal Assistance Program (CDPAP). Running across
New York, the new seven-figure ad
campaign features the emotional pleas from New Yorkers who urge
Governor Hochul and legislators to reconsider the state's deal with
Public Partnerships LLC (PPL), the controversial out-of-state
company selected to take over New
York's home care program:
"Dear Governor and legislative leaders. My
personal caregiver means the world to me, but your plan to hand
New York's home care program to
PPL puts lives like mine at risk.
You know their record of failure. You know a
rushed transition leaves all New Yorkers without care. And, you
know lives are on the line. Please don't let me lose mine.
Tell the state legislature, stop PPL from
hijacking our home care."
"These New Yorkers are just a few of the hundreds of thousands
of elderly and disabled folks whose lives are at risk with PPL and
their reckless history of mismanagement," said Bryan O'Malley, the Executive Director of the
Alliance to Protect Home Care. "We will make sure Governor Hochul
and our elected officials hear these testimonies and understand
exactly what is at stake. We can't have New York become another PPL disaster"
The ad features five New Yorkers and their emotional testimonies
about how PPL will impact their home care:
- Natalia Mendez is the
Founder and Executive Director of Women on Wheels. Her C-67 spinal
cord injury requires 24-hour home care assistance. Natalia lives
and works in the Bronx, New York
City.
- Vivian Wu lives with her
husband in New York City. She
started to use CDPAP four years ago as she needed support in her
older age.
- Gabrielle Broder is a
former special education teacher from Manhattan who became paralyzed from the chest
down in a car accident. She has relied on CDPAP home care for 8
years.
- Athena Savides has lived
in Brooklyn all her life. She was
born with spastic quadriplegic cerebral palsy and is a full-time
powerchair-user, and has been using CDPAP full-time since
2012.
- Alex Rodriguez is from
Jamaica Queens, New York and has
been using CDPAP since November, 2017.
The latest ad follows months of growing opposition and mounting
lawsuits to Governor Hochul's plan to cut New York's home care program. Two
recent lawsuits have alleged the Department
of Health rigged the bidding process to favor PPL and led
to Representative Ritchie
Torres (D-NY) calling for an investigation. Just a few weeks
ago New York's Republican Congressional Representatives sent a
letter to House leadership urging them to stop federal funding for
CDPAP until the Centers for Medicare & Medicaid Services can
review the impact of the proposed changes. Leaders from both
parties and at every level of government have found rare common
ground in opposing Gov. Hochul's plans, including: 15 New York
City Council Members, 31 Assembly Members,
and 49 State Senators.
On September 30th, Governor Hochul
announced PPL as the company selected to run the state's entire
consumer directed home care program - eliminating hundreds of
small, local businesses in the process. Based in Georgia and backed by private-equity
investors, PPL has a checkered history and a track record of
failure.
The Consumer Directed Personal Assistance program provides
essential, personalized care to elderly, sick, or disabled New
Yorkers in the comfort of their own home. The program's home care
workers help patients live independently and with dignity,
assisting with everything from making meals and eating, to taking
medications, to bathing, dressing, and tasks typically reserved for
a nurse.
About The Alliance to Protect Home Care
Founded by the
Consumer Directed Personal Assistance Association of New York State, The Alliance to Protect Home
Care is a coalition composed of New Yorkers who rely on home care,
the caregivers who provide home care, and small business owners.
Visit www.protecthomecare.org.
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SOURCE The Alliance to Protect Home Care