Strategic media healthcare agencies CMI Media Group, a WPP
company (NYSE: WPP), and Compas have launched a global marketplace
assessment report that guides marketers with a detailed view of a
broad range of healthcare marketing topics. "Empowering Health
Discovery: Fueling experiences with patients, caregivers, and HCPs
on their health knowledge journey" offers a detailed exploration of
topics including shifts in today's media landscape, media
investment patterns, and navigating future changes.
PHILADELPHIA, July 18,
2024 /PRNewswire-PRWeb/ -- Strategic media healthcare
agencies CMI Media Group, a WPP company (NYSE: WPP), and
Compas have launched a global marketplace assessment report that
guides marketers with a detailed view of a broad range of
healthcare marketing topics. "Empowering Health Discovery: Fueling
experiences with patients, caregivers, and HCPs on their health
knowledge journey" offers a detailed exploration of topics
including shifts in today's media landscape, media investment
patterns, and navigating future changes.
The strategic, visionary report provides
insights on what is shaping healthcare culturally, socially, and
economically for the healthcare audience.
The global report includes a deep dive into media opportunities
including audio, video, gaming, social media, retail and more, as
well as omnichannel approaches and targeting in a post-cookie
world. It is created by experts from CMI Media Group and Compas
offering counsel on the next best steps for healthcare clients.
Key insights include:
HCPs are consumers too, and two-thirds of all HCPs use social
media daily or at least once per week. According to CMI Media Group
Media Vitals™ 2024/25 research, 78% of HCPs stated they use social
networks for at least one type of professional purpose.
Today's audiences are more accustomed to consuming content
across channels, often consuming this cross-channel content at the
same time and seamlessly transitioning between what used to be
considered "online" and "offline" activities. Media Vitals research
shares that 62.9% of U.S. adults also engage in other activities
(i.e., multitask) while watching TV.
Podcasting is one of the fastest-growing digital audio channels,
expanding two times faster than digital advertising overall.
Healthcare is the second most popular podcast topic, ranking only
behind news and ahead of sports and comedy, according to Media
Vitals findings. And, 21% of healthcare professionals consider
podcasts very/extremely important resources to stay abreast of
medical developments and treatment options
The strategic, visionary report provides insights on what is
shaping healthcare culturally, socially, and economically for the
healthcare audience. It considers what is happening now and what is
happening next, to give CMI Media Group and Compas clients and
partners the greatest advantage for effective planning. The report
is largely informed by CMI Media Group's Media Vitals(TM) research,
which has been the industry's definitive research resource since
2013.
In addition, reports focusing on CMI Media Group's Media Vitals
research will be launching now and throughout the fall. This
includes research focusing on healthcare professionals, consumers,
payor/hospitals and the global market. Media Vitals has been
providing detailed guidance on pharma marketing efforts since 2013
and has become the premiere research tool for the industry's
leading healthcare marketers.
To request a free copy of the report, healthcare clients can
visit this request page. CMI Media Group also offers qualified
industry professionals a free subscription to its daily briefing
The Scoop and other thought leadership by signing up at this
link.
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com),
is a full-service media agency focused solely on health, wellness,
and pharmaceutical marketing. CMI Media Group's core offerings
include Audience Strategy, Planning, Development, and Insights;
Data and Analytics; Buying and Investment; and Direct Response and
Customer Experience. As the leading media resource for the world's
top healthcare companies, CMI Media Group brings together leading
technology, data, and talent to deliver seamless capabilities for
clients. CMI Media Group has been recognized as a leader in
DE&I, talent retention and employee development as well as one
of the industry's best places to work. To apply for a position
within our teams visit https://www.cmimediagroup.com/careers
About Compas
For over 30 years Compas has been partnering with the industry's
leading media providers, as well as up-and-coming innovators –
representing all channels and tactics – positioning them for
success with healthcare clients and agencies. As stewards of its
clients' media investments, Compas is committed to enforcing the
highest standards of buying execution, effectiveness, transparency
and accountability while leveraging its clients' collective buying
power through a consortium that unlocks incremental savings. Compas
is certified by the National Minority Supplier Diversity Council as
a minority-owned-and-operated business and generates significant
Tier 1 and Tier 2 Diverse Spend. Compas has been recognized as one
of the industry's best places to work, offering industry-leading
development and retention. To apply for a position within our teams
visit https://www.compas-inc.com/careers
Media Contact
Carly
Kuper, CMI Media Group, 6107315409,
ckuper@cmimediagroup.com, https://cmimediagroup.com/
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SOURCE CMI Media Group