PARIS, Sept. 30,
2024 /PRNewswire/ - Mercure Hotels, a brand
synonymous with local discovery and exploration, has reached a
historic milestone with the opening of its 1,000th
hotel. This achievement marks a significant chapter in the brand's
storied history, which began in 1973 with a mission to reveal the
unique treasures of each destination. Today, Mercure stands as a
global ambassador of local discovery, serving travellers with the
quality of an international brand while immersing them in the
authentic spirit of their surroundings.
The 1,000th hotel milestone was achieved following
the openings of Mercure London Earls
Court, (UK) Mercure Chandigarh Tribune Chowk,
(India) Mercure Fukuoka
Munakata Resort & Spa, (Japan) Mercure Marival Emotions Resort,
(Mexico) and Mercure Nantong
Renmin Road (China).
This year, the brand expanded heavily into China and Japan. Nearly 30 Mercure hotels opened in
Greater China, with nine hotels
opening in August alone, bringing the brand's footprint to over 180
hotels in the region. In April, Accor opened 11 Mercure hotels in
Japan, doubling the brand's
presence there.
Reaching 1,000 addresses underscores Mercure's commitment to
providing excellent service and authentic local experiences to
travellers around the world.
From its humble beginnings in Saint-Witz, France, Mercure has undergone a remarkable
transformation. Acquired by Accor in 1975, the brand quickly
expanded, establishing its presence in Europe and beyond. Key milestones include the
opening of its first international hotel in Lisbon in 1983, and its expansion into the
Middle East, Southeast Asia, and Australia in 1994. The brand celebrated its
50th anniversary in 2023 by doubling down on its
commitment to local discovery. Now, with over 1,000 hotels in 68
countries, Mercure reaffirms its commitment to discovering local
around the world.
"Mercure has long been a global leader within the midscale
segment, and this significant achievement reaffirms its position,"
said Jean-Yves Minet,
Global Brand President, Midscale
& Economy, Accor. "Mercure has the ability to place-make
a destination. This is part of its strength - maintaining that
critical authenticity and local touch but with the impact that
comes with a global brand. This significant milestone showcases our
effective expansion strategy and ability to meet market demands
while maintaining quality and consistency across our
portfolio."
He added: "This accomplishment is a testament to the
dedication and hard work of our teams around the world, as well as
the loyalty of our guests and partners who continue to choose
Mercure. Our latest openings embody the spirit of the Mercure
brand, combining local culture with world-class
hospitality."
50 years of Local Discovery
At the heart of Mercure's
identity is the 'Discover Local' program, designed to deepen
guests' connections with the destination. Travelers are invited to
explore regional flavours and cultural experiences through locally
sourced menus and partnerships worldwide. From the energetic
streets of Rio to the historic avenues of Paris, each Mercure hotel serves as a portal
to the unique culture of its locale.
The name Mercure, inspired by Mercury, the Roman god of
travellers, symbolises the brand's dedication to immersing guests
in a locally inspired atmosphere. From the historic elegance of
Mercure Bordeaux Centre Gare Atlantic, nestled in the heart of
Bordeaux's Saint-Jean district, to
the oasis of Mercure Maldives Kooddoo, each Mercure address offers
a unique blend of local charm and modern comfort.
As Mercure celebrates this remarkable milestone, the brand
remains unwavering in its mission to connect guests with the
authentic essence of their destinations. With new openings
continuing to enhance its diverse portfolio, Mercure is poised for
even greater achievements, inviting travellers to explore new
horizons.
Karelle Lamouche, Chief
Commercial Officer, Premium, Midscale & Economy brands at
Accor, added: "Reaching the milestone of 1,000
properties is a testament to Mercure's enduring appeal and our
commitment to providing guests with genuinely enriching
experiences. Each Mercure hotel is a portal to the local
destination, offering travellers a unique and memorable stay. We
are committed to enhancing the guest experience by fortifying the
bond between Mercure and our guests, neighbours and hotel owners.
We look forward to continuing our journey of discovery and growth
together in communities around the world in the years to
come."
Mercure will host a grand celebration at one of its newest
flagship hotels, Mercure Dubai Deira, later this fall to
commemorate the achievement. Guests will include Accor and Mercure
team members, hotel owners, investors and partners, key suppliers,
and industry media. The event will highlight Mercure's commitment
to exceptional hospitality and locally inspired experiences.
Recent Openings Highlight Global Growth
The opening of
Mercure's 1,000th property is complemented by several notable new
hotels. Recent additions to the Mercure family include:
- Mercure Dubai
Deira (Opened January 2024): Committed to local
authenticity, the 152-bedroom Mercure Dubai Deira features a rooftop pool and
restaurants serving garden-to-table produce. Guests can discover
the rich local heritage and flavours of Dubai.
- Mercure Tirana (Opened March 2024): Mercure's
first hotel in Albania introduces
guests to the rich cultural heritage of the Mediterranean. The
hotel boasts 64 well-appointed guest rooms and a sky bar with a
scenic view of Tirana's skyline.
- Mercure's Expansion in Japan (Opened April
2024): The brand significantly expanded in Japan with 11 new openings this year,
including the Mercure Fukuoka Munakata Resort & Spa, Mercure
Miyagi Zao Resort & Spa, Mercure Urabandai Resort & Spa,
and Mercure Kyoto Miyazu Resort & Spa. Each hotel offers a
unique blend of local charm and modern amenities.
- Mercure ICON Singapore City Centre (Opened April
2024): The largest Mercure hotel in the world, featuring 989
thoughtfully designed rooms. This hotel draws inspiration from
Singapore's Chinatown and its
central business district, offering six distinct dining experiences
and eco-conscious amenities.
- Mercure Bangkok Surawong (Opened May 2024): This 219-key hotel boasts panoramic
views of the Bangkok skyline.
Every corner of the hotel is inspired by the character of the local
area, once a pivotal trade district along the Chao Phraya River.
Design elements include reclaimed wood, modern steel, and stone,
creating an atmosphere anchored to the area's rich heritage.
- Mercure London Earls
Court (Opened July 2024): A 12-storey,
dual-branded property with ibis, the new Mercure hotel offers
impressive views of London's skyline. The hotel design is inspired
by the iconic Tardis from the British cult classic Doctor Who,
which stands in front of nearby Earl's Court station. The
282-bedroom hotel features Barnaby's restaurant and bar, blending
British pride with global flavours.
Notes to the Editor:
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Mercure Heritage Toolkit & Mercure Notable Addresses: Click
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About Mercure
Inspired by Mercury, the Roman god of
travellers, Mercure hotels offer far more than just a place to
sleep – they are a gateway to the destination, a warm invitation to
discover and explore the locale. Since its founding in 1973,
Mercure has been dedicated to unveiling the treasures surrounding
each address, delivering high-quality standards infused with a deep
sense of place. Through its "Discover Local" program, Mercure
welcomes guests to Feel Local Everywhere – be it in Rio,
Paris, Bangkok and many other destinations across the
globe. Every detail, from the decorative arts to our passion for
uncovering local food and drink delights is curated to reflect the
unique essence of each destination. Mercure hotels are conveniently
located in city centres, by the sea or in the mountains, with more
than 1000 hotels in 65+ countries. Mercure is part of Accor, a
world leading hospitality group counting over 5,700 properties
throughout more than 110 countries, and a participating brand in
ALL - Accor Live Limitless – a lifestyle loyalty program providing
access to a wide variety of rewards, services and experiences.
mercure.com | all.com | group.accor.com
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SOURCE Mercure Hotels