WALWORTH, Wis., July 23,
2024 /PRNewswire/ -- Following a successful inaugural
event in 2023, the Monterey Motorsports Festival will return
to the peninsula this year with another round of engaging,
interactive and cutting-edge exhibitions, displays and more. After
a harmonious partnership last year, Mecum Auctions, host of
The World's Largest Collector Car Auction®, will once again be a
sponsor of the event, specifically sponsoring the classic cars
area. The 2024 Motorsports Festival will be held on August 17 from 2 p.m. to
10 p.m. at the Monterey County Fair & Event Center. The
event will offer a variety of experiences for automotive
enthusiasts and will be open to individuals of all ages and
interests with the purchase of a single admission ticket. A portion
of the proceeds will be donated to select charitable
organizations.
"Sponsoring the Monterey Motorsports Festival again
this year was an easy decision, as the event proved its industry
relevance and ability to engage, impress and educate attendees at
its launch in 2023," said Dave
Magers, the CEO of Mecum Auctions. "The festival offers a
fascinating and informative arrangement of activities and exhibits
that complement Mecum Monterey and other Car Week events.
We are excited to be a part of the Motorsports Festival's assured
continued growth."
This year's show will feature 22 acres divided into 15 areas of
focus, including an impressive collection of classic and modern
cars encompassing rare and exotic models from around the world,
with special surprises from the aviation sector. Other areas will
include large family fun zones, live entertainment including
performances by The Globe of Death Squad in the arena, various live
music acts, surprise drive-ins during the event, a kids' area with
bounce houses and interactive games, and more. Food and drink
options will also be available for purchase, ensuring a welcoming
one-stop shop for anyone who loves cars and the automotive
industry. A portion of the proceeds from the festival will be
donated to the Boys and Girls Clubs of Monterey, Monterey County
Fair Heritage Foundation and the Monterey County Family Justice
Center.
Mecum Auctions has been hosting its live-auction event
during Monterey Car Week for over 15 years and will bring 600
vehicles and 100 motorcycles to the auction block at
the Monterey Hyatt Regency Hotel & Spa on Del Monte Golf Course
this August 15-17. Proud supporters
of all things automotive and with a keen interest in staying on the
cusp of the industry's future, Mecum is the ideal candidate to once
again sponsor the classic cars area of the Monterey Motorsports
Festival. Founded by company President Dana
Mecum in 1988, Mecum is headquartered in Walworth, Wisconsin, and hosts large-scale
collector car auctions all over the country throughout the entire
calendar year, including The World's Largest Collector Car Auction®
held each January in Kissimmee,
Florida.
For more information about the Monterey Motorcar Festival,
visit montereymotorsportsfestival.com.
For more information on Mecum Monterey 2024 or any
other upcoming Mecum auction event, visit Mecum.com or
call (262) 275-5050.
Monterey Motorsports Festival - Your Home Base for Car
Week
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SOURCE Monterey Motorsports Festival