Massage, Skincare & Wellness Franchise
Elevates its Leadership Team as it Gears up for Continued Growth +
Innovation
SAN
ANTONIO, July 23, 2024 /PRNewswire/ -- Massage
Heights, a leading massage and wellness franchise, is proud to
announce the promotion of Julie
Green to Vice President of Marketing. Building off the
impressive momentum the brand has experienced year-to-date, Green,
who has been an integral part of the Massage Heights team for the
past 16 months, brings over 15 years of extensive experience in the
franchise marketing industry.
Prior to joining Massage Heights in February 2023 as Director of Marketing, Green
held several key brand positions for both franchisors and agencies,
including a significant tenure at Mosquito Joe where she played a
pivotal role in the brand's growth. In her new role, Green will
leverage her deep industry knowledge and comprehensive
understanding of the franchise journey to strengthen the brand's
presence, drive customer engagement, and support franchise
development marketing efforts.
"I am absolutely thrilled to step into this new role and
grateful to be apart of a brand that fosters internal growth
opportunities for its employees," says Julie Green, Vice President of Marketing at
Massage Heights. "I joined Massage Heights with a shared vision
to elevate both the franchisee and customer experience. Through
strategic campaigns, innovation and partnerships, we've driven
significant growth, and I am eager to propel the brand mission to
even greater heights."
As a forward-thinking brand, Massage Heights continues to expand
its service and retail offerings to meet the changing needs of
consumers and ensure franchisees are equipped with all the tools
and resources needed to achieve success. As VP of Marketing, Green
will oversee all these efforts through various marketing strategies
that drive brand awareness, customer loyalty, and franchisee
support. Additionally, Green will be responsible for recruitment
marketing and franchise development marketing efforts.
"Since joining our brand, Julie's expertise and tenacity have
been a huge addition to our leadership team and a fundamental
driver of our growth," says Shane
Evans, Co-Founder and CEO of Massage Heights. "Her
proven track record in spearheading strategic marketing initiatives
and commitment to innovation align perfectly with our mission to
continuously elevate the brand, especially in this exciting next
phase of growth."
The International Franchise Association (IFA) reported that
personal service-based industries will lead overall franchise
expansion, with beauty, fitness, health and wellness concepts
ranking on the top of this list. Additionally, the global wellness
industry is valued at $6.8 trillion
and is projected to reach $8.4
trillion by 2027. With the industry primed for increased
growth, Massage Heights has identified Dallas-Fort Worth, Indianapolis, Las
Vegas, Nashville,
Houston and Austin as growth markets and has prime
territories available nationwide.
Massage Heights is currently seeking single and multi-unit
operators to join its growing brand. To learn about Massage Heights
franchise opportunities, visit www.massageheightsfranchise.com.
About Massage Heights
The massage franchise started in
2004 and has grown to more than 115 Retreats throughout
North America by providing
personalized wellness treatment options through therapeutic massage
and skincare services. Massage Heights is a massage and
wellness franchise dedicated to elevating the lives of others by
providing Members and Guests with professional, affordable and
resort-quality massage, skincare and wellness services.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/massage-heights-promotes-franchise-veteran-julie-green-to-vice-president-of-marketing-302203830.html
SOURCE Massage Heights